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Based on his username and review history, we’re going to guess that “James Otis Thatch” is not the mother of three teenage boys. But we do have to congratulate him on this Amazon review of a simple 36-count pack of Kleenex, first posted on December 9th and currently making its viral way around the Internet.
A note to Liam, Samuel and Hank, if they do indeed exist: dish towels?!?! Come on, dudes—you eat off those plates.
Today in Even More Racism news:
- Justine Sacco is head of PR for IAC, the company behind such extremely popular web properties as CollegeHumor, Vimeo, Match.com, Dictionary.com and The Daily Beast (just kidding—no one reads the Daily Beast).
- This is a tweet she wrote this morning about her upcoming trip to Africa for who knows what…
What does that even mean? All the snark in the world can’t make it work, because WOW. Echoing some of the responses to this poorly planned joke, we have to ask: as director of corporate communications, shouldn’t she know better?
We see an apology tweet in her immediate future…and we had planned to be positive today!
Tired of this question already? Get used to it—sponsored content and brand journalism and content marketing are here to stay (not that they’re really anything new).
Thanks to The Guardian‘s latest conversation (sponsored by Outbrain) on the relationship between PR and whatever you want to call that other thing, we have some helpful quotes!
From Justin Pearse, head of marketing at Bite:
“Using great content to tell brand stories has always been with us…The problem [with new content distribution channels] though is it’s these technologies that have also led to a flood of content pollution online, as brands create content for algorithms, not people.”
From Jeff Pyat, head of global PR at Outbrain:
“PR firms need to have a strong understanding of all the distribution channels available to them…If PR owns the content, the industry will be well positioned for the future.”
From Jo Sheldon, executive director at Edelman:
“It has to be signposted so that consumers know who’s funding it and can make their own judgements. If it’s great content, relevant and in the right place they’ll enjoy it—paid or earned.”
Does that clear things up?
Just when you thought public opinion of Congress couldn’t get any worse.
He’s a mild-mannered man running for U.S. Senate to replace the retiring Sen. Saxby Chambliss. When running for such a prestigious office, most people will rehearse talking points that a skilled PR professional will craft. Why? Because said flack will understand how to balance poignancy with diplomacy, persistence with assistance.
Oh no, not Jack. He needed the budget, did away with the flack, bought some Crisco grease, lubed up his ears and stuck his head smooth up his blessed assurance. How? You’ll love this.
This week the Wall Street Journal finally announced its replacement for AllThingsD.
The new “WSJD”, which we assume stands for the established Wall Street Journal Digits, will be part of the paper’s “Marketplace” business section, and it will be the place to go for reviews of the newest “personal technology” toys.
With all due respect to the talented journalists who will make up WSJ‘s new tech review team, they don’t have quite the clout of Kara Swisher and Walt Mossberg. Given the fact that they work for the most-read paper in the U.S., however, it’s probably in your best interest to get to know them a little better.
Joanna Stern (she of the awesome hack-to-flack Twitter marriage proposal) may be the biggest name among the new group, though Nathan Rothman‘s following is nothing to sneeze at and Nathan Olivarez-Giles wins the most colorful bio contest as a “is a former amateur hip-hop DJ who…[started] a comic book venture at age 18.”
We have no doubt the new team will do a great job of updating the public on the new things they should buy with their Christmas bonuses…so here’s your Friday follow.
We’ve seen a ton of promotional tie-ins between products and Hollywood films as of late (Ron Burgundy Scotch or ice cream or Durangos, anyone?), but this PSA tie-in isn’t trying to sell you a product so much as a conscience.
Holiday anti-drunk-driving PSAs are par for the course this time of year (and rightly so), but how can the creative minds behind such important public service messages ensure that people are really listening? Well, if the thought of harming yourself or another person doesn’t dissuade you from downing a few cocktails and getting behind the wheel, and the idea of being pulled over by a state trooper doesn’t strike fear into your heart, maybe the threat of being admonished by RoboCop himself will get your attention.
At least that seems to be the thinking behind the below PSA/movie promo for the reboot of the 80′s classic. Behind the spot is the National Highway Traffic Safety Administration, which backs its classic “Drive Sober or Get Pulled Over” slogan with new cyborg-grade force.
So, drive safe this weekend; RoboCop “thank you for your cooperation.”
What do successful men with decades of experience in their fields buy for themselves as mortality creeps ever closer? Some buy sports cars; some buy motorcycles and matching leather jackets; some donate millions to charity; some “buy” newer, younger wives.
Chinese mega-investor Oscar Zhao just bought 80-something percent of London digital agency We Are Social, and Richard Edelman deemed the event important enough to rank it #3 on his 10 most important events of the year list this week.
OK, but why?
Ogilvy Washington announced a significant senior hire to the Social@Ogilvy practice. Kathy Baird joined Ogilvy Washington as senior vice president of Strategy. In addition to her new role at Ogilvy, Baird is an adjunct professor for Digital Strategy at Georgetown University for the Public Relations and Corporate Communications Graduate School and has taught at the University since 2008. Prior to joining Ogilvy, Baird led the integrated marketing team at FleishmanHillard. In her 17 year career, her client experience ranges from corporate, association, government, nonprofit and academic programs, and her work has earned her several awards including a Cannes PR Lion Shortlist Award and several Addys. In addition to working in the agency environment for the past 10 years, Kathy has also held global positions at several telecommunications companies including MCI, WorldCom, UUNET and WorldSpace. (Release)
Bolt Public Relations announced the expansion of its Irvine operations with the addition of Bryn Mohr as group account director. Over the last 15 years, Mohr has developed integrated communications plans and provided strategic insight for clients including California Avocado Commission, Dole, Procter & Gamble, Seattle’s Best Coffee, Sunkist Citrus, Tourism New Zealand and ValleyCrest Landscape Companies. In her new role at Bolt PR, Mohr will be responsible for managing the agency’s growing list of account teams that include clients in the food and restaurant, hospitality, consumer lifestyle, interior design and technology industries. She also will assist in business development for the agency’s Irvine office. Her extensive background in media strategy, product launches, brand communications and message development makes her an integral part of the Bolt PR team. Before joining Bolt, Mohr held account leadership positions at Zeno Group, Hill + Knowlton Strategies and Fleishman-Hillard. (BoltPR.com)
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