TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Cartoon Network Launches Anti-Bullying Campaign That Reaches Adults and Children

The Cartoon Network has launched an anti-bullying campaign, “I Speak Up,” that coincides with the network’s Speak Up Week, taking place between September 29 and October 3. For the “I Speak Up” portion of the campaign, the Cartoon Network has gotten participation from Attorney General Eric Holder and Secretary of Education Arne Duncan. They’re also asking for help from all of us.

The network wants the public to submit videos with the hashtag #ISpeakUp that encourages others to pay attention and participate as well. Submissions to the campaign’s website that are selected by the network will become a part of clips that appear on TV and online.

In addition to AG Holder and Secretary Duncan, notable names including Robin Meade from HLN Morning ExpressAmerica’s Got Talent‘s Howie Mandel, and CNN’s Anderson Cooper are also participating.

This lineup of supporters is impressive. But just as important is the outreach that the network is doing to parents and educators.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

FOX News’ Tucker Carlson Suspects Kids Are ‘Learning Too Much’ in School

tucker-carlson-1024x682Someday, somehow, someone is going to invent a mute button just for certain “journalists.” If you have ever doubted a need for such a Rube Goldberg device, read this story, brought to you by Fox News’ Tucker Carlson.

As he took his frequent seat on FOX & Friends, Carlson began discussing the usual suspects — ISIS, the economy, Obama’s birth certificate — then took an abrupt detour, careened off the road, and ranted against the U.S. education system, public school, and the teachers in it.

Because if you want good PR mojo, attack the teachers. It’s right up there with harassing the elderly and making fun of someone’s mother. The unbelievable video is after the jump, along with his explanation. Read more

Journalist Reveals Ketchum’s Suggestions for Discrediting Him

Ecuador2In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.

The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.

For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador.

One such suggestion: use friendly media outlets to raise doubts about whether Barrett ever actually visited the country or met the individuals he interviewed for the book.

We spoke to Mr. Barrett today for more information.

Read more

What’s the Difference Between ‘Strategy’ and ‘Tactic?’

strategy-vs-tacticsTwo of the most common words in the flack’s vernacular (next to coffeeare strategy and tactic. 

According to Michael Porter, strategy leader and author of Competitive Advantage: Creating and Sustaining Superior Performance, “Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

The conundrum in this industry is that, although you have to think (strategy) before you do (tactic) anything, these two terms are often used interchangeably. It seems “being different” is understanding the difference in the first place.

This should help…

Read more

STUDY: Readers Remember Print Placements Better Than Digital

like ugh right

A common challenge we’ve heard discussed among our PR contacts with “old-school” clients involves convincing them that placements on specialty blogs can be just as valuable (in terms of dollars and cents) as a mention in the Wall Street Journal.

No, you can’t hang them on your wall — but they can be even more important in terms of raising awareness of the client’s business.

A new study from the University of Houston does sort of throw a wrench into that line of thinking, though: it found that readers are more likely to remember things like, say, your client’s name and the products they sell when this information appears in print.

Read more

5 Reasons Why SEO Belongs in Your PR Toolbox

Toolbox

The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which tools are actually in his or her toolbox.

As this industry evolves, we should always be on safari to find new and exotic contrivances to place at our clients’s disposal. They do count on us breaking out those utensils to give them hits, awareness, traffic — and to justify the occasional braggadocio.

Agencies are becoming more integrated every day, yet many PR types still lack the new plug-in SEO appliance. Honestly, there’s no excuse for that — and for this week’s #5Things, here are five reasons why SEO should be in every PR’s toolbox.

Read more

Vast Majority of Firms Still Use AVE for Measurement

percentagesWe hope everyone’s taken something valuable from this year’s Measurement Week event so far.

In case you missed it, last week Peter Himler of Flatiron Communications and Rebekah Iliff of AirPR gave us their takes on the future of measurement, and yesterday our own Nancy Lazarus brought you 10 pointers from Monday’s event with Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR.

Here’s our favorite quote from Rebekah:

“We should not, would not, could not use the Advertising Value Equivalency (AVEs) to measure the value of earned media. Most PR pros I know have done away with this, but according to a Ragan’s study last year, nearly a third of PR/communications practitioners still use them. Ugh.”

This morning, we came across a post on the This Is PRable blog indicating that the problem is worse than that.

Read more

Bryan Cranston Promotes MLB Postseason with Hilariously Fake One-Man Show

So, what’s Bryan Cranston doing with himself after the glory that was “Breaking Bad,” you ask? Why, he’s tackling a one-man show, of course — why steal a show by outshining everyone around you when you can just play all the roles yourself? And what better subject matter than postseason baseball to encompass all the intense highs and lows of human emotion?

In perhaps our favorite promo for post season athletics to date, Cranston gives an in-depth behind-the-scenes look at a one-man masterpiece that, sadly, doesn’t actually exist. The spoof features the award-winning actor portraying baseball players for multiple different teams, among other roles, while the “backstage” collaborations include dance lessons from a prima ballerina and a tutorial on trophy accepting from a baseball great.

Cranston also flawlessly delivers ridiculous lines like, “Any actor who tells you that he is not inspired by Bugs Bunny is a liar, frankly, or just a hack,” with unflinching seriousness.

Oh, and the lyrics to ‘Take Me Out to the Ballgame” have never, ever sounded so epically dramatic.

Roll Call: Edelman, Ruder Finn and The Digital Consultancy

Edelman has named Stephanie Lvovich global chair of its Public Affairs practice, effective October 13, 2014. Lvovich, formerly executive director and global chair of the food and consumer products practice at APCO Worldwide, will lead the firm’s global Public Affairs practice, which encompasses over 275 professionals worldwide. She will be based in the firm’s London office. At APCO Worldwide, Lvovich led the creation of and managed APCO’s global food and consumer products practice. She also oversaw international accounts for major food and consumer products companies including the Coca-Cola Company, Mead Johnson Nutrition, Mars Incorporated, SABMiller and many others. Lvovich also built and managed APCO’s business development function for Europe, India and the Middle East and helped support business and client expansion, particularly in the Gulf region. (Release)

Ruder Finn, Inc. announced that it has hired Peggy Walsh as its global chief financial officer. With 20 years of experience in business operations and finance, Peggy will oversee finance for Ruder Finn’s 12 offices across the U.S., Asia and the U.K. Peggy is coming to Ruder Finn from Ketchum, where she spent 15 years, most recently serving as Senior Vice President and Director of Finance and Operations. Walsh’s hire comes in light of Ruder Finn’s ongoing growth surge, with the agency’s key focus areas – Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections – all growing. (Release)

The Digital Consultancy announced that Greg Verdino will launch and lead its North American office. In his role as managing director, Verdino will build upon The Digital Consultancy’s client-proven methodologies to deliver the comprehensive, impartial strategies that global organizations need in order to thrive in a constantly evolving digital economy. Verdino joins The Digital Consultancy after nearly 25 years working at the forefront of marketing, media and technology change. His career has included time as executive vice president of strategy at social business firm Dachis Group, chief strategy officer at pioneering social media consultancy crayon, and vice president of emerging channels at Digitas. His experience also includes seven years in senior marketing, sales and general management roles at a variety of technology startups, as well as agency stints at Blau Marketing Technologies, Wunderman and Saatchi & Saatchi. He most recently ran his own consulting practice, advising organizations in the media, healthcare, retail and public sectors on digital strategy, marketing, and transformation. (Release)

The Ticker: Budweiser on the NFL; Facebook ‘Best of’; Attack of the YouTube Stars; And More

NEXT PAGE >>