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World Wildlife Federation Finds Another Use for Snapchat

Last week we discussed why Snapchat might be the future of content marketing with ICED Media president Leslie Hall.

In case you’re still skeptical, here’s a very clever campaign from the World Wildlife Federation Denmark and agencies UncleGrey (Denmark) and 41? 29! (Turkey) that combines a few topical elements: a traditional video clip, selfies, hashtags, the temporary nature of Snapchats and the emotional components that make content sharable.

While the campaign might not directly encourage fundraising, it’s certainly a creative use of the medium.

[H/T PSFK]

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What Will the Successful Campaigns of the Future Look Like?

self-esteem

Something like this?

The question that plagues most businesses today is the same: how do we truly reach and create a relationship with the customer? How do we ensure that the sentiments surrounding our brand are positive?

We all know that the combined powers of traditional advertising and earned media aren’t quite enough–and even brands with incredibly successful interactive, multimedia campaigns like Dove’s “Real Beauty” encounter blowback on social media and beyond.

So what do the brands of the future need to do to stand out? What will the most successful campaigns look like?

Ryan Aynes, digital trends expert and co-founder of EDGE Collective, gave us his thoughts on the subject.

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Oxygen’s New Lineup Is Tailored for the Young, Multicultural Female Viewer

chasing mariaOxygen, a network that has always geared its programming towards female viewers, is now going to zero in even more closely on the millennial, multicultural woman with new shows that include a nail art competition, Nail’d It!, that will culminate in a $100,000 prize; Sisterhood of Hip Hop, a reality show revolving around five female hip hop artists in the making; and Living Different, a show that will focus on women living “alternative” lifestyles.

At the network’s upfront, Frances Berwick, president of Bravo and Oxygen Media, said, “African-American and Hispanic and Asian-American and white” women are longing to see themselves better “reflected” on television. This lineup seeks to fulfill that viewer wish.

But more than that, Oxygen is trying to make a statement about its brand. Unlike other reality shows — like those on Vh1 and the shows that are part of the Real Housewives franchise — these shows focus on a more positive outlook on female relationships. So we should expect a lot less shrieking, backstabbing, and finger pointing for a change of pace.

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5 Things Young PR Pros Should Know to Get a Job

PR hiring

About that? So am I … just sayin’.

ICYMI: The U.S. job market is doing a skosh better than it was years ago.

That said, there are a few jobs available in public relations. Good times, right? Are you ready to snag them? If you think you are — whether you are fresh out of college or have a couple of years in your portfolio — there may be a few things to understand before you hit *APPLY*.

Aside from your charming personality and winning smile that would make a dentist hate your guts, how can you stand out from the competition? Here are 5 ways to do just that. Get your Moleskine and enjoy.

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Can Mike Bloomberg Really Take on the NRA?

Former New York mayor Michael Bloomberg has a lot of money and he’s very passionate about gun control.

This is nothing new.

His advocacy group Everytown for Gun Safety is, however–and this week the group launched its first campaign:

It’s a powerful PSA, though the fact that comments on the YouTube clip have been disabled hints at the considerable communications challenges ahead.

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General Mills: If You ‘Like’ Cheerios Then You Can Never Sue

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General Mills is, of course, no stranger to controversy regarding the ingredients and health properties of its products. Just add an “O” to the end of the acronym if you need to refresh your memory.

That said, we have a feeling that the company’s latest attempt to protect itself in the legal sphere will, in the immortal words of the late Keith Moon, “go over like a lead balloon.

…and there will be plenty of terrible press in the process.

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Internet Week New York Is Around the Corner

Internet Week New York 2014 Design Within Reach1 Cropped“People ultimately want homes that work, and they don’t want to think about repairs. In the future, with smart homes and the ‘Internet of Things’, your home will take care of you”. Those comments were made by design specialists during a recent Internet Week New York preview panel. Manhattan’s Hudson Yards development, slated to open starting in 2017, serves as an example of high-tech, low- maintenance homes.

While residential projects like these are farther away on the horizon, Internet Week New York is only a month from now. The weeklong citywide festival showcasing the impact of technology on business, entertainment and culture will take place starting May 19. While 250  events will be held around town, Internet Week HQ is Metropolitan Pavilion, a spacious venue conveniently located in Chelsea.

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THIS JUST IN: Equifax Sued by ‘God’

THIS JUST IN 2As a refresher, why do we do this column in PRNewser?

At PRNewser, we love the random tips and toolslisticles and ancillary research. However, we’ve noticed certain stories trending in the news recently: crap that just can’t be grouped with anything else other than, well, other crap.

So, you see, at times there are PR stories that don’t fit snugly in a cushy box. And this particular tale could be terrible PR: not for the big guy upstairs but for the big credit bureau downstairs.

No, this isn’t a joke. No, this isn’t a slap on the church wrist. This is real — “God” is suing credit authority bureau Equifax for taking his name in vain by refusing to believe that it’s real.  Read more

The Ticker: Twitter Threats; Leadership Skills; de Blasio Comms; Yahoo Paydays; Music Festivals

Tips on Pitching and Media Relations from Facebook’s Media Coach Bill McGowan

Bill-McGowan

Bill McGowan has held many titles throughout his career: journalist, “A Current Affair” reporter, author, founder and CEO of Clarity Media Group.

His most recent role is media coach for executives, celebrities and artists ranging from Kelly Clarkson and Eli Manning to Thomas Keller and Tim Gunn. He’s also worked with major firms to help PR professionals hone the art of the pitch.

Two of his most recent clients’ names might ring a bell: Sheryl Sandberg and Mark Zuckerberg.

In McGowan’s latest book Pitch Perfect: How to Say It Right the First Time, Every Time, he draws on decades of experience working both in front of and behind the camera to offer tips and tools on how to deliver a message efficiently and confidently.

We recently spoke to Bill to learn how that experience applies to PR.

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