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YP Seeks New Director of Communications

yp200Attention, PR gurus. YP is looking for a new director of communications to join its New York-based team.

In this roll, you’ll be responsible for raising and enhancing the company’s profile by driving media relations initiatives for business and trade media outlets. You’ll also handle the announcement of new product launches, insights and mobile efforts. Additionally, you’ll secure speaking opportunities for executives, and oversee the creation of original content. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Biggest Stories of the Week

No One Really Knows What ‘Engagement’ Means

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We do know what “creepy stock photo” means, though

Given all the endless talk about PR measurement and the fact that likes, shares and retweets are no longer sufficient ways to measure success for clients, you’ve almost definitely heard a lot of about “engagement” recently. Here’s the problem: no one can agree on what the word means–even the people who get paid for their expertise on the matter.

A recent survey of dozens of CMOs sponsored by the people at Thunderhead (h/t HubSpot) makes the scale of the problem clear.

Some numbers after the jump.

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It’s Official: Bloggers Are ‘Journalists’ Too

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Disclaimer: this image is approximately 80% accurate

Today seems to be both Good Friday and “News About the State of Journalism Day”, so here’s another revelation that shouldn’t surprise you: bloggers are now journalists too–at least in the eyes of the law.

Since the story in question occurred in the state of Florida, also known as the source for 95% of Gawker’s traffic, the details are a little weird.

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Meet the Ad Firm That Is Defending Locals Against the ‘Poopetrator’

civic doodySo, uh, yeah.

Last night, My FOX Detroit aired some breaking news about a terribly nasty fool affectionately called “The Poopetrator.

Apparently, there is someone in the bustling suburb of Detroit called Ypsilanti who has nothing better to do than “repeatedly [leave]” his you-know-what on the slides of local children’s playgrounds.

While that is horrible to even consider in the first place, the most unlikely super hero has swooped in to save the day: an ad agency in Ann Arbor, MI called Adams Outdoor Advertising. Now, this is some nice PR I’ll bet they never thought they would get.

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STUDY: Fewer People Want To Work as Journalists

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We can’t imagine why not…

If you recall, we just shared the news that your best friend in the media has the second worst job in America, according to CareerCast. That news sucks, and it’s spreading like a raging California wildfire.

Thanks to this study by the Pew Research Journalism Project, we now know that fewer and fewer people even want to try their hand at journalism. The American Society of News Editors (ASNE) data shows that, in 1978, more than 45,000 reporters were in the workforce. That number spiked to 56,200 in 1988 and 1999, respectively.

Wait until you see what the number is now…

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General Mills Clarifies for Fans: You Can Still Sue Us (but Please Don’t)

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But not “100% naturally”

General Mills has attempted to dispel some confusion regarding what may have been the most boneheaded move of the week: a revision of its legal terms that seemingly forbade fans from filing lawsuits if they’ve clicked on anything related to the company.

In summary: Facebook fans and Twitter followers can still sue…unless they’ve subscribed to a GM publication or downloaded a coupon. The mix-up seems to have stemmed from the use of the phrase “online communities”, because who could have foreseen people misinterpreting that one?!

The note a spokesperson sent to The New York Times after the jump:

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Roll Call: M Booth, PageScience and Rubenstein Associates

New York’s M Booth announced the addition of Jeff Bodzewski as chief analytics officer. Bodzewski, who joined the firm on April 1 in its Chicago office, will help expand the firm’s social intelligence and analytics capabilities while also playing an important business development role. Prior to joining the firm, Bodzewski founded RhinoTale, an agency specializing in social analytics; he also worked for Epsilon, Zocalo Group and Ketchum. (Holmes Report)

PageScience has named Steve McEvoy as a VP-advertising sales, reporting to CEO Bill Jennings. McEvoy brings more than 10 years of digital ad sales experience, most recently as director-digital ad sales at HealthGuru. Previously, he held key digital ad sales positions at Mochilla, a leading syndication and technology platform, and Jumpstart, an automotive ad network acquired by Hachette Publications. In these positions, Steve worked closely with leading brands including Bayer, Glaxo, Lilly, Ford, GM, Audi, BMW and Chrysler. (Release)

Award-winning former Wall Street Journal real estate reporter, Dawn Wotapka, has joined Rubenstein Associates as an Associate Vice President. Ms. Wotapka will work in the firm’s expanding Real Estate Practice headed by Steve Solomon. For the past seven years, Ms. Wotapka covered a variety of real estate beats, including home builders, residential developers and owners, and student housing operators, and monitored corporate earnings and SEC filings for both the Journal and the Dow Jones Newswires. Most recently, she wrote cover stories and helped with multimedia features for “Mansion”, the Journal’s weekly luxury real estate section. Prior to joining the Journal, Ms. Wotapka was a real estate reporter for Long Island Business News, and before that, covered government and transportation for the News & Observer in Raleigh, NC. (Release)

Good News for Journos: Reporting Is Now the Second Worst Job in America!

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Hey PR Pros? Pour a little liquor out for your favorite reporters, okay?

Every year, talent acquisition directors, hiring managers, and HR executives wait with baited breath for the annual CareerCast “Top Jobs” list. You can imagine how pleased are when they note the top jobs are all in growing, highly specialized fields, such as: mathematician, tenured professor, statistician, actuary, and audiologist.

Nice, right? If you are a numbers geek, really friggin’ smart (probably with numbers), love to crunch numbers, make statistics about numbers, or hear people talk (about numbers), then you have a gig that will last as long as that ess-eating grin on your face.

And then, there are reporters.

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The Ticker: Don’t Quit Your Job; #Heartbleed Fix; Uber Woes; HTC Hire; Storytellers

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