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Zara Acts Fast to Pull Shirt That Resembles Concentration Camp Uniform

 

Zara has been trending all day for all the wrong reasons.

The retailer faced swift backlash to a striped children’s shirt decorated with a yellow star that looks like the uniforms worn in concentration camps during the Holocaust.

The company quickly took to Twitter to apologize individually to users who criticized the company for the item. The tweet above is repeated over and over and in a number of languages on its timeline right now.
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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

6 Reasons Why You Shouldn’t Rely on Automated Pitching

HODOR!!!!

We have a confession to make, readers: we get the pitching challenge because we’ve done it ourselves. We know that many firms emphasize quantity over quality despite all evidence to the contrary, and we understand that the pressure to score press often overwhelms basic logic — especially when employers hand out performance bonuses.

So yes: mass pitching is part of the game.

However, we would like to take a moment to warn those about to send pitches to all 324 contacts on a given “oh sh*t we’re f*cked” mailing list: please stop for a moment and reconsider.

Here, from our perspective, are six good reasons why.

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STUDY: What Recent Numbers on Workplace Identity Could Say About PR

Gallup recently took a poll of U.S. workers to get a glimpse of fulfillment in the workplace. As a part of its annual Work and Education poll, employed Americans were asked if they get a sense of identity from their job.

More than 55 percent shared with Gallup that their job makes up who they are while 42 percent said that their job was just something they happened to do for a living.

gallup poll identity

Here’s the question for every PRNewser out there: What does this say about the public relations industry, if anything? 

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Anything Named ISIS is Due for a Rebrand

isis bandUntil recently, the word “Isis” didn’t mean much to many people. At least not here in the US. Then we started to hear about the terror they inflicted as they took control of area after area across Iraq and Syria. Then, of course, there was the horrifying news of James Foley’s beheading. Now, the word “ISIS” elicits nothing but fear, disgust and anger.

So it’s unfortunate if you’re a brand with the name Isis.

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Smartphone Breathalyzer Startup Partners with…Heineken?

heineken-1

At first we thought that a partnership between one of the world’s largest beer brands and a startup using technology to prevent drunk driving would make for an awkward pairing.

Yet, earlier this month, an Israeli company called Alcohoot whose product turns smartphones into breathalyzers joined forces with Heineken and won a bit of corporate coverage in the process. How so?

The company’s founders pitched the product as something that would help the company more fully embody its own “drink responsibly” message.

Their backstory was fairly compelling too.

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Bad News for CNN Employees: Jeff Zucker Just ‘Went There’

CNN Upfront 2014

So, you think the economy has rebounded and your savings account can begin its weatherstripping for the colder days. Vacations are being planned, allowances are no longer declined and date nights are back in full swing.

Only one problem: You work at CNN.

In a corporate-wide memo recently sent to all Turner Broadcasting employees, CNN Chief Jeff Zucker and Turner CEO John Martin said that, as part of the company’s “Turner 2020″ plan, the company will unveil a new corporate structure “in the next two months.”

This is CNN.

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Roll Call: Alibaba and ABC News

Robert H. Christie, known as Bob the PR Guy on Twitter, will serve as vice president of international media for the China-based e-commerce giant Alibaba as it prepares for its pending IPO.

Christie, who was head of communications at Dow Jones before leaving to run PR at The New York Times in 2010, had his position eliminated as part of the ongoing NYT downsizing plans in 2013. His most recent role was that of managing director at Burson-Marsteller’s New York office; last night on Twitter, he confirmed that he will move to San Francisco to begin his new role on Septememer 1st. The release holds that he will be ”responsible for managing media relations for the company outside of Greater China”. Alibaba looks to go public soon after Labor Day, so Mr. Christie will be very busy. (Capital New York)

Tom Cibrowski has been promoted to senior vice president, ABC News Programs, News Gathering and Special Events. A veteran producer who has spent nearly 25 years at ABC, Tom has been part of the Good Morning America (GMa) team for 13 years, the last seven as senior executive producer and executive producer. Tom joined ABC as a desk assistant and then served as a producer for our bureaus in Los Angeles, Atlanta and Seattle, covered the wars in Bosnia and Iraq, produced interviews with Presidents Obama, Bush and Clinton. (Release) Also at ABC News, Michael Corn will become GMA’s new senior executive producer. Michael leaves World News as the program where he has spent the past three years as executive producer. Michael has deep ties at GMA, having been part of the morning team for nearly 10 years. (TVNewser)

Matt Damon Does Ice Bucket Challenge with Toilet Water to Send a Message

To date, so many people have dumped water over their heads for the ALS Ice Bucket Challenge that the effort has raised over $88 million for the ALS Association, and while that’s a whole lot of money for a very worthy cause, it also means a whole lot of fresh, clean water — a rare commodity for millions of people — being wasted.

This is why actor Matt Damon, co-founder of charity Water.org, had mixed feelings about accepting the challenge sent his way by friends Jimmy Kimmel and Ben Affleck.

“It posed kind of a problem for me, not only because there’s a drought here in California,” Damon explained in a video uploaded to the his organization’s YouTube channel, “But because I co-founded Water.org, and we envision the day when everybody has access to a clean drink of water — and there are about 800 million people in the world who don’t — and so dumping a clean bucket of water on my head seemed a little crazy.” Read more

The Ticker: TWC ‘Maintenance’ Outage; Snapchat Valuation; NBC Apology; And More

Bingeing on…Radio? WNYC Makes #SmartBinge Happen


Want to be extremely knowledgeable at your next dinner party? Comedian Eugene Mirman has just the thing for you: #SmartBinge—it’s somehow both “the new black” and the driving force behind WNYC’s new hashtag-centric, digital, social and mobile advertising campaign that launched earlier this summer.

This campaign positions WNYC’s library of audio podcasts as content to be similarly consumed to the videos you would find on Netflix, Amazon Prime and Hulu: in binges.

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