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Tara Reid Is Making The Most of Her Sharknado Fame With New Perfume


Tara Reid smells opportunity and she’s going to make the most of it.

Sharknado 2: The Second One was a bonafide hit. Now Reid, one of the stars of the movie, has launched a perfume, Shark by Tara.

Currently for sale on her website for $24.95, the scent is described as such:  ”Our top-level node is clad with iced mint, violet and lemon, while our middle node is complete with jasmine, tuberose and muguet. The last dry node is cool blue rose, amber and musk.” That’s a lot of nodes. (??)

This is exactly what I thought Tara Reid’s next career move would be when I watched her get her hand bitten off by a shark while hanging on to the open door of a crashing plane being flown by Ian Ziering.

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Biggest Stories of the Week

The 4 Culprits Behind PR’s High Turnover Rates

revolving doors

Today we bring you a guest post from Laurent L. LawrenceAssociate Director of Public Relations for the PRSA in New York.

A few weeks ago, Patrick Coffee asked a pretty good question: Why Does PR Have Such a Big Turnover Problem? It’s a question I’ve heard far too often. I anticipated a blend of pontification and vitriol-laced responses from all corners of the industry. I waited for the senior pros and agency owners to blame Millennials’ lack of loyalty, while young and new pros would chime in with a heated stance on an industry in need of “disruption.”

Yet, there seem to have been few who were willing to comment in response to his question. Coffee even offered an option for anonymity… still, nothing.

Maybe no one heard the good Mr. Coffee. Or perhaps no one is really sure how to answer. I figured I’d help prime the pump with my thoughts.

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Grammatical Ignorance Considered Support for Gay Rights in Utah

Inigo-Montoya-WORD-MEANS

I love a good turn of phrase. Much of the time, one can be achieved via the mastery of a word/figure of speech — like these three, for example:

Homograph (n.) – Words that have the same spelling, but different pronunciations and meanings.

Homonym (n.) – Words that have the same spelling and same pronunciation, but different meanings.

Homophone (n.) – Words that have the same pronunciation, but different spelling and different meanings.

That last one is tricky because it reminds narrow-minded people of a word that no one uses correctly: HomophobeYou see, to have a ‘phobia,’ one must be legitimately afraid of something. People who are labeled with that term aren’t scared. They’re just idiots.

Kinda like this guy in Utah who fired a blogger for using that word. No, not that one, the other one: Homophone. 

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L.A. Sheriff’s Office: Stop Calling Us About Facebook!

Since it’s a Friday, we’d like to share this amusing tweet from the L.A. Sheriff’s office:

Things we learned from this single message:

  • Facebook went down for some people this morning/afternoon
  • Some users’ reliance on Facebook is so great that they will call the cops to try and figure out what happened
  • The volume of calls was such that the department’s spokesperson had to let everyone know that the Sheriff’s Department and the Facebook customer service team are not, in fact, the same organization (side note: we’re pretty sure Facebook does not actually have such a team)

Somewhere, Mark Zuckerberg is (probably) smiling…or is he?!

[H/T Salon on that clip]

5 Digital Metrics/Tools That PR Pros Need to Know

vintage computer

Measurement: it is, as our own Shawn Paul Wood put it in yesterday’s “Top 5 PR Industry Debate Topics” post, the “pachyderm in the room.”

So what’s the skinny on new measurement tools, and which numbers should we focus on? For starters, Cision has some new offerings it would like to share with you.

We spoke to Heidi Sullivan, SVP of digital content at Cision, to learn more about the general state of data in PR and the tools and metrics that you need to use.

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Ben & Jerry’s Goes Rogue on GMOs

ben-and-jerrys

Here’s a very interesting report on some internal conflict within the massive conglomerate we call Unilever: seems that the company and one of its most valued properties disagree on the issue of genetically modified organisms in food.

Matthew Boyle of Bloomberg reports that, while Ben & Jerry’s strongly supports its home state’s new law requiring GMO foods to be labeled as such, Unilever does not. Shocking, we know.

Yet Unilever allows the ice cream kings to be outspoken in their advocacy because, as an analyst tells Bloomberg:

“I don’t think they will ever want the potentially massive negative PR of trying to silence B&J.”

Well, yeah.

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CNN’s Bill Weir to FOX News: You’re a Bunch of ‘Willfully Ignorant F*#ksticks.’

bill-weir

Unfortunately, this really is CNN now.

It’s no secret that national news networks exist on a stepchild familiarity level. They may acknowledge each other at reunions because they are there for the same reason, but when it comes down to it, someone is looking to pee in the other person’s punch bowl.

Take CNN’s Bill Weir.

So, there he is, trolling the competition on TV when he saw a story that really took the journalistic objectivity right out of him–a FOX segment headlined “Climate Doesn’t Cooperate with Al Gore.”

And that’s when he gave FOX News an “unfortunate truth” of his own via Twitter.

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The Ticker: Google ‘Forgotten’ Complaints; eBay Diversity; Fake Twitter Accounts; And More

Spin the Agencies of Record

walnutz

  • Edelman will be PR AOR for the California Walnut Board and the California Walnut Commission, effective September 1. Edelman will handle all PR and social duties for the organization, which was previously known as the Walnut Marketing Board; the org was established in 1948 to represent the state’s walnut growers and handlers. Edelman will focus on raising awareness of the walnut’s “robust health benefits and innumerable culinary applications” (love that one) and protecting its reputation against its sworn enemy, the hazelnut.

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