Internet Week New York keeps on keepin’ on with tons more activity happening all around town. We’ve struggled to keep up with it all since the opening day (and a couple of people we spoke to said the same), but here are a few of the many things worth noting.
Above, a couple of Kardashians made an appearance at the Yahoo exhibit for a guest spot on “The Thread,” where they talked about how important social media is to them and their many businesses.
The Kardashians, particularly sister Kim, can be called online “influencers.” Yesterday, PR firm Taylor hosted a panel discussion called “Influence 3.0″ and attempted to dig into the makings of an online influential.
Oftentimes the conversation veered a little into tangential territory, dipping into things like incorporating different digital elements into a campaign, how to convince client management to use digital techniques, and social media measurement. But ultimately, all of those things play some part creating and engaging with influential people.
Jackson Jeyanayagam, VP of digital strategy at Taylor, talked about how measureable social media is, saying consistency of content and personalization are two ways to create influencers, such as in the case of the Old Spice response videos.
Also, Yuli Ziv, CEO and founder of Style Coalition, a network of fashion and beauty bloggers, noted how influential people who cover very niche topics can be. For example, one of her bloggers covers women corporate fashion and regularly gets hundreds of comments on her posts.
And Garth Holsinger, VP of global sales and business development at Klout noted that the number of followers someone has is the lowest thing they consider when determining influence.
Back at IWNY HQ, there was a panel discussion called “The 24/7 Online Newscycle & Reaping the Rewards of Real Time Reporting,” featuring Jim Frederick, managing editor of TIME.com, Tony Haile, GM of Chartbeat, the analytics service, Paul Berry, CTO of Huffington Post, and moderated by Laurie Segall from CNNMoney. You check out that panel discussion in its entirety (about 30 minutes) here.
Among the challenges for reporters Berry highlights is determining which technologies to use on the site that both add value and keep the site loading quickly.
“What do you have to build in house just for page speed alone and where do you gain a competitive advantage by building something custom that isn’t something just anyone could plug in?” he said.
And for Time, social media provides a bridge to readers who might not otherwise interact with the brand.
“Our own Twitter feed, with 2.6 million followers, we view it as a tremendously powerful–not just a publishing platform but an interaction platform–with readers who might not think of Time as an interactive brand, but now hopefully through Twitter, they do,” said Frederick.
Have you seen or heard anything worth noting? The comments section is open.
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