TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Audit Bureau Reports Overall Circulation Decline With A Few Bright Spots

The Audit Bureau of Circulations reported an overall decline in daily American newspaper circulation numbers for the six months ending March 2010, with a few exceptions. (New ABC rules dictate that online editions are included as well.)

First, the bad news. Overall circulation was down 2.6 percent from 19 million to 18.5 million. The New York Times was down 3.4 percent to 916,911, The Washington Post was down 4.8 percent to 550,821, and both the St. Louis Post-Dispatch and the Atlanta Journal-Constitution were down 6.5 percent to fewer than 200,000 copies.

Now the good news. The Wall Street Journal was up 1.2 percent to 2,117,796, giving it the highest circ, and The Chicago Tribune was up an eye-popping 56 percent to 419,407 because branded editions also count now.

Also good news, the decline is not as steep as periods past. And, always good news, people are keenly interested in news, although they’re now getting it from a variety of sources.

[via Mediapost]

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!