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AdAge‘s Beer Reporter Joins MillerCoors’ PR Firm

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Advertising Age‘s beer, alcohol and sports reporter Jeremy Mullman is joining Dig Communications in the newly created position of senior editor. He will work on a number of accounts at the boutique firm, including one of its biggest, MillerCoors.

According to a note sent to friends and family on Facebook, Mullman joined to try something different and wasn’t laid off. “Those of you who know me best know I wouldn’t walk away from journalism for just any job. I’ve worked with (and, I suppose, occasionally against) the people at Dig for years. They’re exceptional at what they do, and they understand that, as a former editor of mine once put it, ‘PR helps you communicate something demonstrably true,’” he wrote.

Mullman is also known in the media business for breaking the Conrad Black story in April 2003 while at Crain’s Chicago Business. Black was the third biggest newspaper publishing magnate in the world at that time, and was convicted of diverting Hollinger funds into his own accounts — a crime that earned him 78 months in Federal prison.

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