Brandweek and Mediaweek have published their final print issues and will be folded into Adweek starting next week. In addition, a redesigned Adweek.com will include content from the two now-defunct publications over the coming weeks.
The three magazines have been published for about a decade; the merger had been announced in February. Layoffs are expected and some senior staff members have already departed.
The New York Times has an interesting bit of history about the pubs, saying that each was intended to hit a very specific target audience along the marcomms spectrum. “Although each continued to sport a separate cover, there were fewer and fewer articles that were unique to each publication,” the article says, which speaks perfectly to the growing overlap between the disciplines.
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