AOL CEO Tim Armstrong was interviewed by Fortune‘s Poppy Harlow at the publication’s Brainstorm TECH conference this past weekend. Harlow asked about AOL’s social media strategy, noting their failed investment in Bebo, which took place before Armstrong joined as CEO.
“Social for us is a distribution platform,” said Armstrong, adding that social media ties in well with the company’s content strategy, since so many people use social networks to share content.
PR pros should be keeping tabs on AOL’s content sites, as the company has said it plans on hiring hundreds of journalists.
- 6 Journalists Talk About What 'Good PR' Means to Them
- Dick Costolo Reveals the Secret 'Key to a Great Tweet'
- The Iranian Nuclear Deal As Digital Communications Case Study
- INTERVIEW: Dave Lieber of The Dallas Morning News re: The Haggler, #PRFail, Pitching Properly