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AP Apologizes for Using Fake Vin Diesel Quote in Paul Walker Obit

These are the challenges of modern-day PR. The Associated Press issued an apology and a correction today after Vin Diesel‘s publicist called to let them know that a quote about Paul Walker that supposedly appeared on his Instagram account was, in fact, not a real quote at all. Here’s the source:

Vin-instagram-paul-walker

We can see how they got confused—the username does read “theREALvindiesel”, doesn’t it?

Well, we should say did read. Both the Instagram account and the related “REAL” Twitter feed have been suspended for, you know, impersonating a famous person. As annoying as the task of correcting such mistakes must be, we have a feeling it will only grow more common for celebrity publicists in the years to come.

Question, because we’re a little naive: why would anyone do this?

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