APCO Worldwide and the Huffington Post announced today a co-developed model to determine social media effectiveness called Social EQ. Surveys and analysis show that six factors–Dialogue, Customer Service, Quality of Content, Platform Diversity, Engagement & Interaction, Optimization–are most important for success.
And if you’re in the camp that believes online reputation is reputation, or moving in that direction, you’ll find APCO’s reshuffling of Fortune magazine’s classic Most Admired list an interesting test of Social EQ.
The Social EQ ranking swaps Google and Apple for the #1 and #2 spots. Sony moves way up from 38th to 6th, eBay from 40th to 9th, while Berkshire Hathaway plummets from 3rd to 36th, and Goldman Sachs from 8th to 39th.
Actionable recommendations are what everyone is looking for these days, and that’s what I’m sure APCO is looking to sell. No word on the site whether they are willing to sell analysis to competing PR & marketing firms, or only to corporations directly.
Here’s the full ranking: