Apple may have a bit of a PR problem on its hands thanks to a former executive who doesn’t seem to mind voicing his very frank opinions of the company’s top brass to all interested parties.
David Sobotta spent nearly twenty years in sales at what is now the most valuable business in history. He started writing an Apple-centric blog after leaving the company in 2004, and last month he published “The Pomme Company“, an e-book offering readers a “look inside one of America’s most secretive companies” from someone who was there for the long haul.
Sobotta calls Cook “one of the three people directly responsible for saving Apple” and admires the chief’s chutzphah; he wasn’t surprised by the decision to cut two top execs loose last month in a management shake-up move. But he refers to the current CEO as a technological “lightweight” who has “no personal loyalty”. He doesn’t have anything good to say about Cook’s management style either, claiming that “The people I saw him hire were not good ones” and that “he is poor judge of character.”
His final proclamation? “It is going to get worse at Apple. It is not a sustainable business culture.”
Wow, that’s more than a little harsh, Dave. Tell us what you really think!
Will Sobotta prove to be a big problem for Cook and Apple, or this just more of the usual Silicon Valley infighting, best ignored by all but fanboys and tech bloggers?
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