Are Social SnapTags the Next QR Codes?

This month’s cover of Glamour magazine features not only Rihanna (in a much more flattering pose than Michelle Bachmann), but also a Social SnapTag.

The new technology (Social Media Today wrote about them back in November) allows those with the Glamour Friends & Fans app or a simple camera phone to scan the tag or send it to a short code. (You can click here for more info about how the technology works. We don’t speak robot too well.) Once there, readers can “like” or “follow” a brand, get info about sweepstakes and discounts, and share the info with friends.

The fact that consumers don’t need to have a smartphone to access these SnapTags opens up a world that is closed off by QR codes. And, by going to an existing Facebook or Twitter page, it may also cut down the work of creating a special landing page for a QR code.

Has anyone explored this world of Social SnapTags yet? We’d be interested in the feedback.

[via SocialTimes]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.