Star‘s James Heidenry: ‘If a publicist wants to serve their clients, they should have a good relationship with us’
In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way.
“They covet these relationships with the publicists, and as a result they don’t say negative things about the celebrities, something like a famous person getting caught cheating, whereas we don’t have any such relationships,” he explained.
Although the pub isn’t necessarily beholden to PR pros, said Heidenry, getting on his team’s good side can sometimes work in your favor. “If a publicist wants to serve their clients, they should have a good relationship with us, because, frankly, we do have stories on certain people that we hold, because we like the relationship with the publicist and we’ve done Q&A with the celebrity in the past or photo shoots with them,” he said.
Read the full interview in So What Do You Do, James Heidenry, Editor-in-Chief of Star?