TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Elizabeth S. Mitchell

Follow Elizabeth Mitchell on Twitter

Roll Call: Edelman, Warschawski, MMGY Global and More

Edelman has named Cricket Wardein president, Western Region, effective immediately. In her new role, she will oversee the region’s six offices, which are home to some of the firm’s largest clients. Wardein, currently head of the agency’s U.S. Digital operation, will report to Russell Dubner, president and CEO, Edelman U.S. and be based out of Edelman’s Los Angeles office. Under her leadership, Edelman’s U.S. Digital business has grown over 20 percent in the last year, to over $100 million in revenue and boasts more than 500 U.S. Digital employees developing and driving programs for clients. Wardein’s replacement will soon be announced. (Release)

Warschawski announced the addition of Christina Pratt to the agency’s growing team. In her role as senior associate, Christina will be responsible for leading day-to-day activities and client relations, as well as creating and executing integrated marketing communications campaigns for the agency’s clients. She will also oversee social media activities. Prior to joining Warschawski, Christina was a corporate communications associate at Exelon Corporation, the nation’s leading competitive energy provider. There she managed media relations, led national stakeholder outreach campaigns and crisis communications activities. She was also responsible for internal communications, employee engagement and oversaw corporate social media efforts. Previously, Christina was a senior manager at Golin Harris in D.C., where she led media relations for clients in the energy and environment sectors. (Release)

MMGY Global announced that Kerry Cannon has assumed the role of managing director at MMGY Global’s Orlando office. In his new role, he will be responsible for driving all marketing strategy, implementation and new business development for the Orlando office as well as broadening the agency’s overall expertise as a leader in integrated travel service marketing. He will report to MMGY CEO, Clayton Reid. Kerry’s career in travel marketing and publishing runs the gamut from traditional print media to digital and mobile communication. He counts among his specialties mobile media and technology, strategic partnerships, and retail and online travel distribution. Before joining MMGY, Kerry served as a long-term strategic and business development consultant for digital media, travel and entertainment companies. Prior to that, he was CEO and founder of Interactive Mobile @dvertising, Inc., a location-based advertising company focused on the tourism industry. In this role, he earned the designation of PhoCusWright’s Travel Technology Innovator of the Year. (Release) Read more

Fan Caught Sleeping through Yankees/Red Sox Game Sues MLB and ESPN for $10 Million

Yankees fan caught sleeping suing ESPN for $10 million | New York Post

It’s embarrassing to be caught with your pants down (or, in this case, your very droopy eyelids), but one baseball fan who caught some flack for catching some Z’s at a recent Yankees vs. Red Sox game isn’t taking the criticism lying down — perhaps because he sleeps sitting up.

During a recent game between the two rival teams, Yankees fan Andrew Rector was filmed snoozing in his seat at Yankee Stadium. In response, Rector has filed a $10 million defamation suit against the team, ESPN and the MLB, stating that the ESPN commentators who covered the game — Dan Shulman and John Kruk — hurled an “avalanche of disparaging words” in his direction.

According to Rector’s typo-filled suit, Shulman and Kruk’s nationally-broadcasted “false statements” include suggestions that Rector is “not worthy” to be a Yankee fan, “is a fatty cow that need two seats at all time and represent symbol of failure,” and is “a confused individual that neither understands nor knows anything about history and the meaning of rivalry between Red Sox and New York Yankee.” Read more

Grammer on Grammar: Frasier Corrects Twitter’s Atrocious Language

The doctor is in: actor Kelsey Grammer announced his arrival in the Twitterverse with the below message on June 30.

Since then, he’s been keeping his promise of enlightening Twitter users about the finer points (or, in some cases, the basics) of proper grammar by correcting poorly-crafted tweets.

We imagine this is just what Doctor Frasier Crane would have done, had Twitter existed in 1999. His (imagined) response in GIF form after the jump.

Read more

Reading Rainbow Kickstarter Raises $6 Million Thanks to ‘Viewers Like You’ (and Seth MacFarlane)

When we first told you about LeVar Burton‘s Kickstarter campaign to resurrect Reading Rainbow in a web-based format aimed at giving classrooms and kids everywhere access to an unlimited library, the fundraising goal was to reach $1 million by the second of July. Only a few days into the campaign, on May 29th, the campaign had already exceeded that goal. Overwhelmed and inspired by the support, Burton then decided to shoot for a “stretch goal” of $5 million.

As of this writing, with five hours left in the campaign, over $5,150,000 has been raised. Factor in comedian Seth MacFarlane‘s recent pledge to donate another million all by his lonesome, and Burton is looking at well over $6 million.

So what does exceeding the goal mean for Reading Rainbow?

A colorful GIF (below) explains exactly what the extra money will allow Reading Rainbow to do, including the creation of mobile apps and free subscriptions for thousands of in-need classrooms. And since there’s still time to donate, the Kickstarter page currently has this promise posted: “We have reached our $5M stretch goal and can help 7,500+ classrooms. Now, EVERY $100K helps another 500+ classrooms!”

Is it too early in the year to call this the greatest Kickstarter campaign of 2014? Possibly. But that’s not going to stop this PRNewser writer/bookworm/library enthusiast/childhood-Burton-admirer from declaring it so.

 

3a96873a200c0c93b3cc310d33c01ceb_large

 

 

Roll Call: HB Agency, Jaffe and Mail Online

HB Agency, a Boston-based integrated marketing agency, has promoted Dawn Sullivan to senior vice president, public relations. HB continues to grow agency-wide; Sullivan’s promotion helps meet client demand for more integrated services within and beyond their public relations and content marketing programs. She will work across teams to define creative storytelling opportunities and lead elements of HB’s business development initiatives. A veteran PR practitioner and long-time HB executive, Sullivan helps align client business goals with creative PR and content strategies to tell stories about products and services that benefit real people at real businesses in order to make a real difference. With nearly 20 years of experience in B2B and B2C communications, she has worked with emerging growth and established companies in the networking, business intelligence, medical device, telecommunications, semiconductor, CRM, business process outsourcing and consumer goods markets to develop strategies that increase mindshare with “buyer” and “influencer” audiences. (Release)

Jaffe announced the agency is under the new ownership of Vivian Hood, Terry M. Isner and Melinda Wheeler, who assume the positions as presidents of the 35 year-old award-winning law firm marketing and public relations agency following the acquisition and purchase of Jaffe Associates, Inc. from the estate of Jay M. Jaffe. The new company shall remain named Jaffe Associates. The trio has been responsible for leading the daily operations and managing the business of the agency since the death of the agency’s founder and CEO, Jay M. Jaffe, on November 21, 2012. Hood, president of public relations, manages the relationships between Jaffe’s staff and clients. She has worked at Jaffe for more than 17 years, managing and implementing effective senior-level legal PR campaigns for law firm clients. She has served in an executive leadership position with Jaffe for three years. Isner, president of marketing and business development, has more than 12 years of experience with Jaffe in an executive leadership position, serving as a business and marketing strategist and creative director for Jaffe and Jaffe’s clients. Wheeler, president of finance and operations, has administered the agency’s finances and managed the business operations for Jaffe in an executive leadership position for more than eight years. (Release)

Sean Walsh is to depart from his role at Nine Entertainment C0 for a role as the Mail Online’s director of US communications and media relations. Walsh, who is Nine’s head of digital and trade communications, has been a key player in the communications strategy around the Mail Online’s Australian joint venture and will now run the communications strategy in the US as the newspaper seeks to grow its American online audience. A former head of corporate communications for Wesfarmers Insurance and before that GE Capital, Walsh has been in the role for just over a year, first running communications for Nine’s digital division Mi9 and then trade communications for Nine Entertainment. Before entering the world of corporate communications Walsh spent five years as a producer for Nine’s A Current Affair. (Release)

GM Recalls 8.2 Million More Cars for Potential Safety Issues

GM Ignition Recall Safety InformationAnother day, another recall of dangerously flawed GM vehicles.

The latest recall, which affects 8.2 million more cars, brings the total number of recalls this year to over 28 million. That means the company has actually recalled more cars this year than it has sold in the past seven.

Seriously.

This most recent batch, involving “unintended ignition key rotation,” includes seven different vehicle types, including the Chevrolet Malibu from 1997 to 2005, the Pontiac Grand Prix from 2004 to 2008, and the 2003-2014 Cadillac CTS. The company also announced four other recalls that cover over 200,000 additional vehicles, most of which are due to an electrical short in the driver’s door that could potentially disable the power locks and windows and might even cause overheating.

A company statement regarding the ignition key issue features comforting sentiments like the fact that GM is aware of three deaths, eight injuries and seven crashes involving the vehicles recalled on Monday, but that it has no conclusive evidence that the faulty switches actually caused the crashes. Of course. Read more

Lawsuit Blames Woman’s Injuries on ‘Shocking and Menacing’ Dexter Ad

dexter-stairs-hed-2014

We thought Dexter‘s MO was to generally avoid harming the innocent, but one woman is claiming otherwise.

In a lawsuit that names Showtime, The City of New York, and The Manhattan Transportation Authority, Ajanaffy Njewadda asserts that her recent tumble down a flight of stairs at the Grand Central subway terminal — which resulted in a concussion and a broken ankle — was caused by the “shocking and menacing” ad for “Dexter” that was plastered to the stairs at the time.

Njewadda claims that the image of actor Michael C. Hall with his face wrapped in cellophane startled her so badly that she lost her footing and fell, sustaining the injuries.

To be honest, ever since we told you about the TNT/Purell ads urging subway riders to avoid becoming victims of a (fictional) global pandemic, we were kind of wondering when someone would freak out about one of the over-the-top brand takeovers that have been happening in the Grand Central Terminal — we just didn’t expect it to be one we had already completely forgotten about.

This PSA Featuring Dildo Humor May Actually Make You a More Responsible Gun Owner


Watch the video first (we don’t want to spoil this one for you!)

Well, we admit it: we couldn’t imagine where this PSA was headed (but were giggling with sympathetic mortification on behalf of the mothers featured in the video). It opens with two mothers chatting on a front porch after their sons’ play date, when the boys suddenly tumble into the front yard while having an epic sword fight. Their weapons of choice?

Dildos.

We watch as the mothers’ faces drop into mortified masks of horror and speechless embarrassment, and then the PSA gets to its actually-vital point with the clever tagline: “If they find it, they’ll play with it. Always lock up your guns.”

We can’t help but feel this is pure PSA brilliance; in America, we tend to be shocked by (and want to shield our kids from) sex more than violence — a movie with tons of gun violence? Rated PG13. A movie with tons of sex? Rated R. So what better way to grab the viewers’ attention? What begins as a humorously shocking spot takes a serious turn thanks to the tagline, when the double meaning of a child playing with something they do not understand and should not be able to get ahold of, truly hits home. Often, our sex toys are probably better hidden from our children than our weapons. Now that is mortifying.

Roll Call: LANE and Lotame

LANE has hired managing directors Lisa Heathman and Dominga Ramirez. Heathman and Ramirez will lead teams focusing on consumer, B-to-B, finance and technology clients and report directly to president Wendy Lane Stevens. Heathman has more than 20 years of public relations experience. Prior to joining LANE, she was director of public relations at HMH, where she developed and led integrated marketing communications campaigns for a variety of national brands. Lisa also serves as a member of the board of directors for Habitat for Humanity Portland/Metro East. Ramirez has more than 12 years of marketing experience and has managed campaigns and provided strategic communications counsel for a wide range of national consumer brands. Prior to joining LANE, Ramirez was a vice president at MATTER, the sports, entertainment and experiential marketing unit of Edelman, where she managed integrated campaigns for Fortune 500 brands. (Release)

Lotame announced it has appointed Brent Banning as strategic client success lead, leading account management efforts for all clients in Australia and New Zealand. Based in Sydney, Banning is responsible for all aspects of client success such as ensuring client adoption, engagement, usage and growth throughout the Australia market. Banning brings nearly 12 years of management experience to Lotame, including eight years in client service leadership roles across two major global marketing technology companies. He most recently served as senior client services manager and client services team leader at Acxiom, an enterprise data, analytics and software-as-a-service company. At Acxiom, Banning played a pivotal role in driving successful programs for the company’s largest clients in Australia and New Zealand. Prior to Acxiom, Banning held multiple client services roles at AIMIA (formerly Carlson Marketing) in Sydney. Banning will lead Lotame’s on-ground support in Australia and New Zealand as the customer base continues to grow throughout the region. His leadership and knowledge of the markets provide a solid foundation as more companies throughout the region turn to Lotame’s innovative DMP offering to support their cross-platform data management needs.(Release)

Betty Crocker Redefines ‘Homemaker’ and Re-Brands as Champion of Marriage Equality

Notification CenterThe Betty Crocker brand released its first cookbook in 1942, targeting its tips, tricks and recipes toward the American homemaker — i.e. stay-at-home wives and mothers. Jump ahead to 2014, and the traditional idea of what an American family looks like and how a household is run no longer applies in the majority of cases, so rather than being left in the dust with its old-fashioned sentiments, Betty Crocker is not only transforming itself to embrace the diversity of the modern American family, but is actively pushing for recognition, understanding, and support for families of all kinds.

In its latest ad (after the jump), the brand states that “Marraige and family have changed more in the last 35 years than in the last 350.” For instance, “less than half of all American households contain a husband and wife; the number of same-sex couples living together in the US has increased by 80 percent since 2000; since 1965, the time dads spend with their kids has tripled; 40% of women are the primary providers for their families; and the percentage of new interracial marriages is six times what it was in 1960.”

The commercial goes on to point out, however, that every family, no matter the demographic differences, has something in common: where there is love, there is a family, where there is a family, there is a home, and “at the heart of every home is a homemaker.” The brand even acknowledges that term itself may seem outdated, but the concept actually isn’t; you don’t need to identify yourself as a homemaker to be one — if you are a loving member of a family who actively works to make your house a home, guess what? You’re a homemaker, and Betty Crocker is here to support you.

This is some seriously compelling re-definition and branding. Read more

NEXT PAGE >>