Every October, my virtual and real-world mailboxes begin filling up with birthday greetings not just from friends and family, but also from brands: I get many-an offer for a free gift or a special discount just for being me. Of course I’m very aware that this is all a marketing ploy, but it does make me feel good, so it’s a gimmick I don’t much mind falling for. And apparently I’m not alone.
According to the latest online survey conducted by analytics and marketing technology provider Fulcrum, nothing let’s a customer or client know that “you like them, you really, really like them” quite like a personalized birthday greeting.
The survey found that nearly 74 percent of consumers who received birthday messages from a company they do business with felt more positively about the company afterwards. A whopping 88 percent of those positive reactions directly translated to increased brand loyalty.
An 88 percent increase in brand loyalty? That’s a birthday wish well worth the effort!