TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Elizabeth S. Mitchell

Follow Elizabeth Mitchell on Twitter

Nintendo Responds to Petition to Honor Robin Williams in ‘Legend of Zelda’ Game

zelda_robin_williams

Nintendo has responded to a fan petition asking the company to immortalize the late Robin Williams in a future “Legend of Zelda” game. Williams had been an avid fan of the franchise since 1987, even naming his daughter after its heroine. The pair had recently been hired to promote the latest installment of the game, The Legend of Zelda: Ocarina of Time 3D.

In a statement, the company addressed its longtime relationship with the comedian and sent sincere condolences to Williams’ family, but did not outright promise to fulfill the petition’s request.

The statement after the jump.

Read more

Downton Abbey’s Classy, Charitable Response to ‘Water Bottle-Gate’

By now, you’ve probably seen the promotional image for Downton Abbey that’s had fans, history purists, and the internet in general in a multi-day frenzy, but in case you haven’t, here it is — out-of-place plastic water bottle and all:

downton_original_645

In response to the media madness, the cast of the hit show has released another image, and this one is chock-full of water bottles. Only this time, their presence is intentional, and intended to refocus the public’s attention on a worthy issue.

A spokesperson for British TV network ITV explained, “After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity – WaterAid.”

DA-645x401

WaterAid is a charitable organization that has spent decades bringing water, sanitation and hygiene education to where it’s needed most.

Barbara Frost, Chief Executive of WaterAid, said: Read more

Joseph Gordon-Levitt Wins Positive Press for His Perfect Definition of Feminism

proxyThe word “feminism” can be a touchy one, especially given the wildly-varying definitions out there, and celebrities often seem particularly wary of stating their allegiance (or lack-thereof) to the concept. Actor Joseph Gordon-Levitt, however, has no such qualms.

In a recent interview with the Daily Beast that’s now gone viral, the star explained why he considers himself a feminist, and then went on to give the word one of the most clear, simple, and positive definitions we ever remember hearing.

Gordon-Levitt was asked:

I read that you consider yourself a “male feminist,” and you credit your parents who are educators and really taught you about the history of feminism. But nowadays, you have a lot of young stars coming out against being labeled a feminist.

His response (below) has both women and men singing his praises in multiple publications and all over social media: Read more

Roll Call: Fox International Channels and Cardlytics

Fox International Channels (FIC) has announced the appointment of Cherry Yates to the newly created post of vice president, corporate communications, for the multi-media business.  This new global corporate communication function will spearhead a streamlined communications strategy across FIC’s more than 300 entertainment, sports, lifestyle, factual and movie channels, reaching more than 1.7 billion cumulative households worldwide in 180 countries. In her new role, Yates will be responsible for synchronizing internal and external communications efforts, working in close collaboration with publicity teams based in more than 60 offices across the globe. Yates will also continue in her role as vice president of global communications for National Geographic Channels International (NGCI), leading its global publicity efforts in 170 countries and overseeing NGCI’s corporate communications within the international trade media. (Release)

Cardlytics announced a key executive leadership appointment. The company named Kirk Somers to the newly created position of chief legal officer, underscoring plans for aggressive growth going forward. Cardlytics has tapped Kirk Somers Esq. to serve as in-house general counsel, beginning July 2014. A legal professional with a spectrum of corporate legal skills and experience, from securities to intellectual property, Mr. Somers joins Cardlytics from Think Geek, where he served as executive vice president and chief administrative officer responsible for legal, HR and facilities. Prior, Kirk was a partner at FisherBroyles and executive vice president – corporate affairs, for Concurrent Computer Corporation. Mr. Somers has also served as the assistant general counsel for Melita International Inc., and started his legal career as an attorney in the U.S. Air Force. (Release)

‘How You Webinar’ Turns Every Marketing Buzzword You Hate into a Rap Video

You may remember DJ Dave from that time he “got real” in the Whole Foods parking lot, rapping about the frustrations of trying to navigate an unreasonably tiny shopping cart through a sea of hybrid cars and reusable bag-toting yuppies. Now, the comedic rapper has taken on every marketing and business-building buzzword you love to hate in his latest video, entitled “How You Webinar.”

Some of our favorite cringe-worthy words are so much more fun when rapped, including: innovation, actionable, integrated platform, tweaks, social networking, marketing guru, interactive tools, digital space, and core competencies. Gagging yet?

Conservationists Use Twitter to Inject ‘Real Science’ Back into Shark Week

If you were to search #SharkWeek on Twitter right now, it would yield plenty of brand tweets reminding customers that the product or service in question is a perfect tie-in to the annual celebration of our toothy, aquatic heroes. In fact, with shark-themed doughnuts, cars, cosmetics, and whiskey, one might even be able to live this whole week without touching a single non-shark-related thing, however tenuous the actual connection might be.

But brands aren’t the only Twitter-users utilizing the #SharkWeek hashtag to further their own purposes; while it’s undeniably fun to buy into the hype, there are many organizations and individuals that would like to remind us that the heart of Shark Week is (or should be) science, education, and conservation, and they are taking to Twitter to hammer this message home.

While some are simply taking it upon themselves to spread awareness and education (like the examples above), others are taking direct issue with the programming on Discovery, lamenting the replacement of good old-fashioned documentaries with the increasingly-popular “docudrama.” Read more

Roll Call: APCO Worldwide, Weber Shandwick and KARV Communications

Tina-Marie Adams, former Ketchum senior client director and Midwest regional director, joined APCO Worldwide as the firm’s new managing director for its Chicago office. Adams joins APCO with nearly 20 years of agency experience. Prior to her roles with Ketchum, she served as MWW group midwest general manager and Hill & Knowlton regional labor relations, public affairs and health care director as well as having worked at Fleishman-Hillard and The Tierney Group. Over the course of her career, she has worked heavily in key sectors such as energy, health care, transportation, food and higher education and with some of America’s most iconic brands. In addition to her agency experience, Adams also served as a reporter for The Chicago Tribune and later as an editor for Gannett Newspapers. (Release)

Weber Shandwick has named Lee Noonan global chief technology officer. Noonan joins Weber Shandwick from Havas Worldwide Digital. A technology expert with nearly two decades of experience in enterprise software, internet infrastructure and web application organizations, Noonan will be based in New York and oversee the application and integration of existing and emerging technologies for both Weber Shandwick and its clients. Previously, Noonan built and managed a business development group for Metapa, a software company focused on automating data exchange between enterprises over the internet, as well as serving as director of strategic marketing and business planning at Digital Island. Prior to that, Noonan served as Principal Consultant at Oracle, managing multi-million-dollar implementations of decision-making software at several of the world’s largest international financial institutions. (Release) Read more

STUDY: Social Media Is Winning PR War for Anti-Fracking Groups

Signs protesting the process of hydraulic fracturing, also known as fracking, are seen near the town of Calicoon Center, New YorkWe’ve written frequently about the PR war over hydraulic fracturing or “fracking” — anti-fracking and environmental groups VS. the energy companies that have adopted the controversial practice. Now, a recent study by Makovsky suggests that while both sides may be impassioned and dedicated to winning the debate, the war is being fought on two different battle grounds, and the side utilizing social media appears to be the side that’s winning.

The survey revealed that 57% of U.S. consumers believe that fracking is one of the three most important environmental issues today. Furthermore, 65% of respondents (71% in fracking cities) say they hear about the issue at least weekly, and 77% say they hear about it primarily from internet news sites and social media.

Now here’s the kicker: the study also found that the vast majority of social media mentions of the subject are coming from anti-fracking activists and groups. In fact, of the 1.3 million Twitter mentions of fracking from January through July 2014, anti-fracking activists generated 2000% more impressions than groups supportive of the practice. Let us spell that out again… two-thousand percent! Read more

How the Music Industry Brainwashes Us to Like Songs We (Rightfully) Hate

dd914540-a3ff-11e3-8aeb-b5427b31fc45_Iggy-Azalea-Fancy-PollThe first time I heard Iggy Azalea’s “Fancy,” I loathed it, like wouldn’t-get-through-30-seconds-before-I-changed-the-station loathed it. But here I am in August, a few months after the song’s release, and I find that while I still truly do not enjoy the song, my resolve to burn it out of my mind and all existence has weakened, and I no longer feel the overwhelming need to leap out a third-story window if it suddenly comes on while out with friends.

As it turns out, there’s a real, neurological reason for my surrender, and it’s one the music industry uses to its full advantage — think of it like Stockholm Syndrome, but auditory — and the kidnapper with whom you slowly grow to sympathize is Katy Perry’s latest auto-tuned nightmare.

The phenomenon was revealed in an fMRI study, which suggested that repeated exposure to a song is actually a more effective means of winning the hearts of the public than writing a song that they might actually like. This is because the emotional centers of the brain are more active when a person hears a song he or she has heard previously than when hearing an unfamiliar song that better suits the person’s musical taste. It seems our brains confuse the ability to recognize and remember a song with actually enjoying it. Read more

Can This Software Write a Better Pitch Than a PR Pro?

18gnoncgzm93xjpgPR professionals are invaluable; their ability to create a positive public image for a company stems from a detail-oriented nature, a willingness to fine-tune an approach with finesse based on past experience and the study of data, and picking up on minute cues that can help determine which publications, news sources and journalists might be most open to their message.

Crafting a successful pitch is an art form, something that can certainly never be outsourced or automated…right?

MIT graduate Dan Siegel, co-founder of Cambridge-based PR firm Spokepoint, doesn’t quite see it that way.

The company, which was founded in early 2014 as a traditional PR firm geared toward helping small startups get their names out into the world, has been using its own software program that analyzes thousands of data points to predict whether a journalist will respond positively to a specific pitch. It also allows the user to search for and contact journalists based on topics they’ve previously covered, and even tracks whether or not a pitch is successful.

Realizing the market for affordable PR services for small entrepreneurial endeavors, tiny companies that can’t afford a PR pro, and time-crunched crowdfunding campaigns, Siegel and his company made a decision – rather than just using this software to help companies write pitches, Spokepoint has made the software available directly for use by such businesses, so that they can successfully create, manage and track their own PR campaigns — no PR firm or outside pitch-writer needed.

Scared yet? Read more

<< PREVIOUS PAGENEXT PAGE >>