AgencySpy UnBeige SocialTimes LostRemote TVNewser

James F. Thompson

James F. Thompson, a caffeinated Manhattanite, specializes in branding, PR, marketing and advertising. He published A Taste for Absinthe and The Cubicle Survival Guide with Random House, and his career spans digital and print, including C-SPAN.org, Dos Equis and Field & Stream. He self-published the novel Dead Animal People under the pseudonym Marina Nguyen. He has also taught English in Japan and literature on a Navy destroyer.

The Ticker: Bezos Buys WaPo; Bad Apple; M.L.B. vs. A-Rod; Stoic CBS; Chicken Craze

Is the Public, and the PR Industry, Ready for Test-Tube Burgers?

From the McRib to allegedly gluten-free products, the nexus of food and public relations has always been big business. Sadly, some of that PR involves companies and brands attempting to obfuscate the dietary content of their offerings. However, as the foodie generation grows older, consumers are becoming more discerning about the foods they consume.

So, this week, as the first test-tube hamburger was served pan-fried in London for all the public to see, PR professionals can’t help but wonder what this wonder food means to our industry. Is this simply a passing gimmick that will be buried in a grave beside New Coke, or are we witnessing a revolution in what and how the human race perceives food?

As a PR industry professional, what do you think the future of test-tube meat is, and what role will public relations play in its success or failure?

The Ticker: Tina Brown & Newsweek; PR Burnout; Journalism; Bad TSA; Blue Moon

Biggest Stories of the Week

The Ticker: Digital vs. TV; John McEnroe; Auto Sales; PR Blogging; Chicken Wings

Spin the Agencies of Record

Lovers of air travel find it exhilarating to hang poised between the illusion of immortality and the fact of death.—Alexander Chase

Air New Zealand has appointed MWW, a top five global independent public relations firm, as its North American PR agency following a multiagency pitch.

The agency will work with Air New Zealand to drive brand awareness in the United States and Canada, with a focus on the airline’s west coast hubs of Los Angeles, San Francisco and Vancouver. Key upcoming projects will include leveraging sponsorship of the second Hobbit film, managing the airline’s International Media Program alongside tourism partners and continuing to build trade and travel media relations. The team will be led out of MWW’s Los Angeles office, with support from MWW offices across the U.S.

Air New Zealand’s Brand Manager Western Markets, John Wilhelm, says the airline’s aggressive growth strategy in North America will benefit from the creativity, strong west coast presence and social media insights demonstrated by MWW in the pitch process. MWW’s growing travel and tourism practice is comprised of industry experts with strong traditional and digital media relations.

It was luxuries like air conditioning that brought down the Roman Empire. With air conditioning their windows were shut, they couldn’t hear the barbarians coming.—Garrison Keiller

Strategic digital marketing firm LACED Agency has been officially selected for social media marketing duties for Williams Products (formerly Williams Comfort), a successful HVAC manufacturer located out of Colton, CA. The announcement marks a significant milestone in LACED Agency’s ongoing relationship with Williams Products, which began in April of 2013 with the launch of a 90-Day Social Media Pilot Program.

“It has been a successful pleasure to work with LACED Agency. In less than 90 days, they have taken Williams Products from zero existence in Social Media and developed a presence in the Social Media that Williams Products is very proud,” says, Tami Williams, VP of Marketing at Williams Products.

The Ticker: Betty Crocker; Fast Food Workers; TSA Trouble; MLB vs. A-Rod; Light Beer

The Ticker: Apple iPhone; NPR Host Tweets; Publicis/Omnicom; Google; Southwest Airlines

The Ticker: Publicis & Omnicom; PR Stress; Abusive Tweets; Fox News; ‘Simpsons’ Reruns

How Major Brands Want to Monopolize Our Children

Depending on what kind of family you were raised by, you either have lovingly wonderful or horribly debilitating memories of the iconic board game, Monopoly. If you had the type of sister who lent you money, you probably think life is fair. If you had the type of brother who spit in your mouth, you probably think Monopoly is the root of the global recession. That game brought out the best and worst of our siblings.

Nevertheless, few would argue Monopoly needed to be kicked up a notch, particularly considering the public ill will towards soulless megabrands and the corrupt state of our financial institutions. Making Monopoly any more corporate—particularly now—would just be tone deaf and greedy far beyond taking your brother’s money and fanning yourself with it, right? Well, you may want to sit down for this. Read more

<< PREVIOUS PAGENEXT PAGE >>