“Mix, taste, frost, yum and done” – those were among the steps that a contestant used to bake brown sugar cupcakes. She was competing at an event this week to be a baking star sponsored by Truvia, a natural sweetener. Four YouTube food and lifestyle stars judged the desserts and offered insights on how they each rose to video fame.
While the baking techniques were straightforward, the path to becoming a YouTube sensation isn’t as clear cut. As moderator and YouTube beauty channel host Rachel Talbott noted, it takes time. As the judges concurred, it also takes resourcefulness and an ongoing, concerted effort to stand out from the crowd. The panelists included:
• Byron Talbott: professionally trained chef, Byron Talbott channel
• April Moore: online foodie, mom and lifestyle expert with 3 YouTube channels
• Gaby Dalkin: cookbook author, food/lifestyle writer, What’s Gaby Cooking channel
• Joanne Ozug: recipe developer behind Fifteen Spatulas channel