The White House has released the latest PSA in its efforts to end sexual assault, and with it a new website that asks visitors to take a pledge as a “personal commitment to help keep women and men safe…”
The “It’s On Us” campaign has enlisted the help of celebrities such as Jon Hamm, Kerry Washington, Mayim Bialik and Randy Jackson, along with partners like BET and the NCAA. The President and Vice President have a cameo in the clip.
The Obama Administration’s efforts in this area began with the launch of the White House Task Force to Protect Students From Sexual Assault, which has another site, NotAlone.gov. Sharing information and making it explicitly clear what sexual assault is and where to turn to for help have been the first major steps for both campaigns.