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Tonya Garcia

White House Unveils New PSA Asking Us All To Prevent Sexual Assault

The White House has released the latest PSA in its efforts to end sexual assault, and with it a new website that asks visitors to take a pledge as a “personal commitment to help keep women and men safe…”

The “It’s On Us” campaign has enlisted the help of celebrities such as Jon Hamm, Kerry Washington, Mayim Bialik and Randy Jackson, along with partners like BET and the NCAA. The President and Vice President have a cameo in the clip.

The Obama Administration’s efforts in this area began with the launch of the White House Task Force to Protect Students From Sexual Assault, which has another site, NotAlone.gov. Sharing information and making it explicitly clear what sexual assault is and where to turn to for help have been the first major steps for both campaigns.

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Neil Patrick Harris Is the Best, Makes a Video to Promote His New Book

Neil Patrick Harris is a national treasure. And now with his new autobiography, Neil Patrick Harris: Choose Your Own Autobiography, we can all take a piece of him home with us.

To promote the book, NPH has made a video clip in which he shows the depth and breadth of his talents. Watch him take shots of rubbing alcohol! Watch him eat a piece of spaghetti with his hubby David Burtka like Lady and the Tramp (aww)! Listen to him do the warm up that he used to go through when he was in “Hedwig and the Angry Inch”! Oh my goodness, there is so much NPH.

Book trailers have been a thing for a while now, a great way for those authors with good screen presence to make a video clip that can get passed around and add to the usual routes for book publicity. A television star with Tony and Emmy awards on his mantle, years of screen experience, charm and a cute husband… this could only be a marketing win.

The book will be for sale on October 14.

h/t E! Online

Cartoon Network Launches Anti-Bullying Campaign That Reaches Adults and Children

The Cartoon Network has launched an anti-bullying campaign, “I Speak Up,” that coincides with the network’s Speak Up Week, taking place between September 29 and October 3. For the “I Speak Up” portion of the campaign, the Cartoon Network has gotten participation from Attorney General Eric Holder and Secretary of Education Arne Duncan. They’re also asking for help from all of us.

The network wants the public to submit videos with the hashtag #ISpeakUp that encourages others to pay attention and participate as well. Submissions to the campaign’s website that are selected by the network will become a part of clips that appear on TV and online.

In addition to AG Holder and Secretary Duncan, notable names including Robin Meade from HLN Morning ExpressAmerica’s Got Talent‘s Howie Mandel, and CNN’s Anderson Cooper are also participating.

This lineup of supporters is impressive. But just as important is the outreach that the network is doing to parents and educators.

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How Did Apple’s U2 Freebie Go So Wrong?

u2 lpApple and U2 have been dealing with negativity over the past week or so all because they gave users a free copy of the band’s new album “Songs of Innocence.” What gives? Don’t people like a freebie? Don’t people like U2?

The “gift,” as the band tweeted, went to 500 million users automatically at a cost to Apple of what some have estimated $100 million. I argued here that the band was upstaged by Apple’s other announcements from the September 9 event. This is the first U2 album in five years and — yes I’m biased because I have a soft spot for the band — but this is a big deal. It deserves its own fanfare.

But it looks like the situation is even worse. People were really upset by the move.

First off, some people with questionable taste just could bear the idea of the album being on their devices. Some have moved on to other bands and can’t be bothered while others, just to annoy us with their annoying youth, say they’ve never heard of U2. Lies!

But the answer might sit more squarely in the word that Slate used to describe the marketing ploy: creepy.

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E-Cigarettes Are Making Their Way To a Theater Near You

ecigTobacco companies haven’t been able to purchase product placement in movies for two decades. (Though there have been plenty of characters who have puffed on a cigarette, but no deals allowed.) However, those rules don’t apply to e-cigarettes, which have seen a spike in popularity. Estimates say that, since 2005, e-cigarettes have become a $3 billion business with 450 brands in the industry.

So it stands to reason that these brands would be looking for ways to market themselves. And product placement has become, increasingly, a marketing path that many companies, even unexpected ones, want to take. The question is how long before e-cigarettes are facing the same restrictions that traditional cigarettes are.

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Talk About Product Tie-In! Indie Film Using Medical Marijuana for Promotional Purposes

 

The upcoming indie film Tusk has partnered with a dispensary called Buds & Roses and a company called Kushman Veganics on two strains of medical marijuana — White Walrus and Mr. Tusk — that will also be a promotional vehicle for the film.

The movie is about a man who’s slowly turning into a walrus, stars Justin Long and is written and directed by Kevin Smith, who’s known for taking a liking to the wacky tabacky from his previous work, such as Clerks.

“This is right at the intersection of art and stoner culture,” Graham Retzik, a marketing strategist with the film company A24 told The New York TimesIndeed.

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Miss America Organizers Really Want You To Know They’re All About Educating Women

Last night, we crowned a brand new Miss America — Miss New York Kira Kazantsev. This marks the third time in a row that New York has taken the crown. Her talent was singing a version of Pharrell Williams’ “Happy” while tapping cups on the floor, and during that performance an on-screen pop-up touted her love of “anything Jane Austin.”

Meanwhile, Miss Ohio moved her lips while singing a duet of “Supercalifragilisticexpialidocious” with a ventriloquist’s dummy. And we learned Miss Virginia is “terrified of frogs.”

All of this is news in and of itself (sort of). But judging by the emphasis placed by the Miss America pageant organizers, the college scholarships that are awarded is really what they want all the chatter to focus on. I guess we were all distracted by the bathing suit portion of the competition.

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Musical Acts Welcome the Chance to Sell Tickets on Groupon

 

With the music industry focused less on album sales, selling other items, particularly concert tickets, has taken on greater importance. But there are so… many… shows. From music festivals to concerts to television appearances, few people have the money, let alone the time, to go to even a small portion of all the shows they would ideally like to attend. Not to mention getting all those shows on your radar so you know who’s appearing where. Who knew that Karen O was at the McKitterick Hotel the past couple of days? I found out from a friend posting on social media while he was standing in line. A little late for me to even attempt to get in.

This is where Groupon and LivingSocial come in. The sites have struck deals with event organizers to offer discounts on tickets for big acts ranging from Wiz Khalifa to Arcade Fire. Does it damage the act’s credibility to sell tickets at a cut-rate price? Not at all.

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Forget Phones! BlackBerry Is Working on a Smartwatch

BlackBerry is the butt of many a tech joke. Once the pinnacle of personal mobile technology, it became the phone that some people say they don’t want to be seen using. But the company isn’t giving up. It reported some surprisingly good numbers earlier in the summer. And now CEO John Chen is talking about taking a leap with the big players into wearables.

Speaking at the Super Mobility Conference in Las Vegas this week, Chen said the company was doing some research into the possibilities for things like smartwatches and smart glasses.

Of course, some people have jokes.

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Bush Press Sec Ari Fleischer Is Tweeting His 9/11 Experience Alongside the President

On this day of 9/11 remembrance, former George W. Bush Press Secretary Ari Fleischer took to Twitter to share his memories of that horrible day, which he spent by the President’s side.

In a stream of posts that has gone on for hours, Fleischer recounts the moments immediately after the World Trade Center towers were struck and the steps the President, his administration and the military took in those confusing hours after. It’s an amazing story well told, showing what it was like before technology was stepped up to what we know now (so much has changed). And it illustrates the importance of sharing solid information quickly among those internally and with the American people. Reading it today, even after all these years, conveys all of the sadness, fright, frenzy and anger of 13 years ago.

Moreover, we get a usually untold sense of what a press secretary’s role is in an emergency. We have a few tweets after the jump, but you can check it out entirely on Fleischer’s feed.

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