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Tonya Garcia

Restaurants With ‘Xtreme’ Menu Items Are Doing Long-Term Damage (To Their Business)


The Center for Science in the Public Interest has released its 2014 Xtreme Eating Awards and topping the list with a 3,540 calorie meal consisting of a “Monster” double burger and milkshake with a bottomless order of fries is Red Robin.

“[I]t’s the ‘single unhealthiest’ meal the group could find on more than 200 chain restaurant menus it reviewed…” says USA Today.

Also on the list three times is The Cheesecake Factory. And there’s Chevys Tex Mex with a combo plate, a seafood platter from Joe’s Crab Shack, ribs from Famous Dave’s and a deep-dish ranch pizza from BJ’s Restaurant and Brewhouse.

Restaurants appearing on the list that spoke with the newspaper counter that there are low-calorie options on their menu for those that want them. Red Robin’s SVP and CMO, Denny Marie Post, says that colossal meal is a mixture of their menu’s “most indulgent” items.

All of this might be true, but that’s not what’s getting the media attention. These chains are making a name for themselves for having the most fattening and unhealthy dishes. That can have a negative long-term effect.

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With the US Muslim Population Growing, Marketers Are Missing a Consumer Opportunity

muslim familyUnless you were celebrating Ramadan or know someone who was, you may have missed the fact that the month-long religious fast ended on Monday. Unlike other times of year, Ramadan doesn’t have a national day of recognition. That includes a day or days that shoppers can score a deal as a means of acknowledgement.

The Atlantic argues that should change.

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Sarah Palin Jokes Have Been Trending All Day, But What’s Her Channel Really All About?

 

Sarah Palin launched her subscription channel The Sarah Palin Network yesterday and everyone wants to help her come up with ideas for quality content. Haha. Just kidding. Everyone wants to crack jokes about all the dumb shows that she’d broadcast.

SarahPalinChannel.com will cost $99.95 per year and is meant to give Palin the chance to speak to her audience “unfiltered.” Time argues that she has been given the mike and has used it to speak very openly very often for the past six years.

This new platform sounds like it will afford the same opportunity coupled with the chance for Palin to make a lot of money.

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Malaysia Airlines May Undergo a Name Change as Part of a Major Rebranding Effort

malaysia airAfter the disappearance of MH370 back in March and the attack on Flight 17 over the Ukraine 10 days ago that resulted in the deaths of 298 people, Malaysia Airlines is planning a rebrand that likely includes changing the company’s name.

The airline, which is majority-owned by the Malaysian government, is seeking outside investment, is rethinking its routes and is considering additional outsourcing options for both PR and financial reasons.

The airline is also pressing for an international body to monitor the skies.

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Weird Al Went Viral, Topped the Billboard Charts


Weird Al Yankovic has been making musical parodies for 30 years if you can believe it. His latest album is “Mandatory Fun.” And for the first time in more than 50 years, a comedy album is topping the Billboard 200 chart, selling 104,000 copies in its first week of release.

To promote the album, Weird Al released a video a day for about a week, each one reaching different level of viral. He launched with a star-studded bang, releasing “Tacky,” a play on Pharrell’s uber-popular song “Happy.”

New York magazine has a few reasons why the album is doing so well. We have a couple of our own.

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The Barbie/Girl Scouts Partnership Is Not Going Over Well

girl scout barbieA Girl Scouts-themed Barbie doll is coming to stores this week. And, as one would expect, it is not going over well with parents who think that Barbie is not the best role model for little girls.

The relationship between Mattel and the Girl Scouts was actually forged last year, when the Girl Scouts began to offer a “Be anything. Do everything” patch, the first time the group signed on for a corporate partnership.

“Barbie is basically a terrible role model for girls, and she’s not about what the Girl Scouts’ principles are, which have to do with leadership and courage,” Susan Linn,  director of the Campaign for a Commercial-Free Childhood tells the Today show.

However, the Girl Scouts have defended the partnership.

“Girls and moms alike associate this doll with the outdoors, camping, giving back in your community, and we think that those are really positive messages to all of our girls,” Kelly Parisi, spokeswoman for Girl Scouts of the USA told the morning show.

The partnership appears to be a mutually beneficial one. But some women can’t get over the fact that a good chunk of Barbie’s appeal is superficial.

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To Turn Things Around, Maybe Crocs Should Just Admit Their Shoes Are Ugly

crocsAfter a boom in which it seemed everyone and their grandmother owned a pair of the wide, colorful Croslite Crocs, the company is in trouble. To turn things around, the company introduced different styles, including ballet flats and heels. Still, the company reports that net income fell 44 percent for the second quarter, it’s going to need to close as many as 100 of its 624 stores around the world and 183 people will have to be laid off.

“The company is now planning to cut back on its range of styles by 30% to 40%, as a result,” says Business Insider.

Now might be the time for Crocs to take a lesson from Birkenstocks: You can’t be successful if you can’t face the cold hard truth that the shoes you sell are ugly.

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The FCC Has More Than a Million Net Neutrality Comments to Read

man using computerWith the deadline to file comments passed, the Federal Communications Commission (FCC) now has to begin the task of combing through 1,067,779 submissions from the public, a number that the FCC’s head of public engagement Gigi Sohn said is among the highest ever. Many of the comments are said to be angry and filled with foul language.

Reply comments will continue through September 10. New rules are expected by the end of the year.

According to Variety:

Much of the interest appears to have been triggered by the notion that the FCC proposal will be too weak to prevent ISPs from making deals for so-called “paid prioritization,” in which an Internet site could pay to have content like video delivered to a subscriber at a faster speed and better quality. Critics say that “paid prioritization” would lead to a Balkanization of the Internet, in which well-heeled content providers pay for “fast lanes” to gain an advantage.

Some companies like Verizon would be happy to charge companies a little extra for the privilege of having faster speeds.

“Such flexibility to experiment with alternative arrangements not only can reduce costs to end users while allowing them to access the content they demand, but also benefit [Web services] and spur continued investment in broadband infrastructure,” they wrote in a letter to the FCC.

Netflix is not.

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Internal Comms 101: Don’t Fire The Exec That Everyone Likes

demoulasUp in New England, the workers at the grocery store chain Market Basket are up in arms. The president of the company Arthur T. Demoulas was ousted last month over a family dispute. His wasn’t the only head to roll: two other execs were fired and seven stepped down according to Business Insider.

But it’s Demoulas’ dismissal that has the company’s employees riled up. To the point in fact that some of them were dismissed for organizing protests on his behalf.

And it’s not just the employees; local politicians are asking shoppers to boycott the store until Demoulas is reinstated. And shoppers look to be obliging that request. It’s turned into an issue that has sparked protests in the street and lots of coverage by The Boston Globe.

Business and family many times don’t mix. There are some big issues (including lawsuits) driving the rift in this family business. Generally, for the sake of the business, fights between partners have to be kept under control.

More than that, it’s a bad idea to can a leader that has the loyalty and dedication that Demoulas clearly has. Compromise would’ve been a much less painful option.

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FedEx Responds to Indictment for Shipping Items From Illegal Online Pharmacies

fedex truckFedEx is facing a 15-count indictment including a conspiracy to distribute controlled substances charge, stemming from allegations the shipping company did not heed warnings from US drug officials that illegal online pharmacies were using the company’s services to ship prescription drugs. FedEx SVP Patrick Fitzgerald says the company will plead not guilty.

According to the indictment, FedEx had been warned as far back as 2004 about these illegal online pharmacies. “In one instance,” reports The New York Times, “FedEx knew the Drug Enforcement Administration had shut down one pharmacy, but continued to ship packages from its affiliates.” The company is accused of coming up with other ways to get these packages to recipients, including deliveries to parking lots and vacant homes.

Fitzgerald posted an extended response to the indictment on the FedEx website, using a hot keyword in its defense: “privacy.”

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