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Budweiser Not Responsible for ‘The Hangover’ in Part II

Product placement everywhere you turn. Except for that one scene in The Hangover Part II where Bradley Cooper said Budweiser but they didn’t actually flash the beer logo all over the screen. Missed opportunity?

Not if you ask Budweiser. Unlike other companies, they actually said no the movie because the scene wasn’t in line with their marketing.

“The brother-in-law in that scene was underage,” Anheuser-Busch’s director of marcomms Mike Bulthaus told the Vulture blog. “We invest a lot of money in our efforts to combat underage drinking. It’s an issue we take seriously.”

Well well. Companies that were featured include IHOP, which was in a scene where someone yells out the naughty C-word.

Product placement has gotten so ubiquitous Morgan Spurlock made a movie about it and the next James Bond movie has $45 million worth of it.

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