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Budweiser’s ‘Buddy Cup’ Wants to Be Your Facebook Friend

Finally, it’s here.

If you’ve ever been out drinking and met someone to think only moments later, “Errr, what was her name again?” your prayers have been answered. Budweiser has released its “Buddy Cup” which (as the video above explains) allows fellow imbibers to become Facebook friends just by scanning their smartphones and clinking their cups.

That’s right, as if your Facebook profile didn’t have enough friends who were strangers, now you can add fellow drinkers as you high five each other and discuss the demise flip-flops as a fashion statement. For Budweiser, this is a wise PR move because it focuses less on the product—which is experiencing some tough competition as consumers gravitate toward more local brands—and more on the social experience of drinking.

We’re just guessing that if you’re the most popular and beautiful person with a “Buddy Cup,” you can expect a long night of spilled beer. You may want to wear on old shirt or something.

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