(The King’s Flame)

On the heels of the mockumentary Whopper Virgins, Burger King is launching an actual beef-scented cologne to grab attention, and keep the grill marks of its brand firmly seared in to the collective cerebral cortex.

The fragrance is for real, and retails for just $4 bucks. It’s available on FireMeetsDesire.com, the BK site with a slideshow of soothing images of waterfalls and beaches and finally the naked King to get you in the mood for fast food.

The essence du publicity stunt is there, and so is the nod to Madison Avenue. Flame is only available online, and at the hipster beauty chain Ricky’s NYC.

[via Brand Republic]