AgencySpy UnBeige SocialTimes LostRemote TVNewser more TVSpy GalleyCat AppNewser 10,000 Words FishbowlNY FishbowlDC MediaJobsDaily AllFacebook AllTwitter semanticweb.com    

Business Issues Aside, Patch Is a Good Addition to Your Media List

Perhaps taking a page out of Third Point’s activist investor guidebook, investment advisor Starboard Value has launched a proxy battle against AOL to get seats on the board and then push to unload local news outlet Patch.

Patch has had a lot of troubles. The latest effort to turn things around includes a restructure and cutting 20 managers. According to Forbes, “The days of AOL treating Patch like a garbage disposal for money are officially over.” So Patch, and by extension AOL, are having business model problems.

But it’s not all bad. AOL CEO Tim Armstrong says, “Patch continues to deliver on its original mission and is on the right path for success in 2012 and beyond.” Patch traffic is up and there’s a new partnership with New York’s WPIX, a pretty major local get.

So from a media outreach standpoint, if you’re looking to reach a local audience, sending the idea to your local Patch reporter/editor is a good idea. If you haven’t already added them to your media list, get on that.

Mediabistro Event

Explore the Future of Virtual Currency

Inside BitcoinsDiscover why countless investors and businessmen, including the Winklevoss twins, are becoming big supporters of virtual currencies at Inside Bitcoins on July 30 in New York. You’ll hear from speakers like Charlie Shrem, Vice Chairman at Bitcoin Foundation, who runs one of the largest alternative payment companies. Every paid registrant will receive a Bitcoin paper wallet with 0.01 Bitcoin. Register today.