The Kennedy Library Foundation has launched a campaign to commemorate the 50th anniversary of the inauguration of John F. Kennedy.

“Ask What You Can Do” includes a new website and a PSA campaign starring late-night host Jimmy Fallon. There are a number of events planned for this week, and beyond today’s anniversary, a digital archive has been established. Both Ogilvy & Mather and Ogilvy PR worked on this campaign.

If you’re in the Boston area, the John F. Kennedy Library and Museum also has an inauguration exhibit that will be on view until August 26.

Check out the PSA after the jump.

[Image via JFKLibrary.org]