TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

5 Things

20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Biggest Stories of the Week

5 Important Skills PR Interns Should Possess Before They Get the Gig

pr internInternships have never carried as much importance in PR as they do today.

In this new marketplace, PR agencies can afford to be more persnickety about the people they want to recruit and bring into the fold. They are asked to do so much more. They are expected to get less recognition. And it’s all in the hope that they’ll score a permanent fixture on the team.

You need to have “soft skills” when you walk in the door. That’s not to say you are a dunce looking for direction, but you have assets that are pliable and position you for success. Instead of just getting by on a pretty face and nice cologne, you need to bring a little something to the table.

It’s hard out there for an up-and-comer, so if you want to ensure you get a sniff that AAC or AC job, here is this week’s #5Things: 5 important skills PR interns should possess before they get the gig. 

Read more

The Real Top 14 PR Twits to Follow in 2014 (Part 3)

twitter-tattoo

There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

Read more

Biggest Stories of the Week

5 Things Journalists Know About PR People That May Surprise You

journalismConsidering how long the PR discipline has been around, it is still amazing to note the lack of understanding between flacks and hacks.

Unfortunately, there are no ride-alongs in a media truck PR students can take because of liability reasons. Likewise, no budding reporters can hang around and witness the inner workings of a PR agency to relieve boredom. That knowledge chasm serves as proof that the two industries should know more about one another. But how?

Your friends at PRNewser are doing our part to help both industries hold hands and sing. First, we discussed ‘5 types of reporters (and how to work with them).’ Then, we flipped the script and shared ‘5 types of PR people (and how to work with them).’

For this week’s #5Things: we offer 5 things journalists know about PR people that could surprise youRead more

Biggest Stories of the Week

Understanding 5 Types of PR People (and How to Work With Them)

funnypr

A couple of weeks ago, our #5Things list concerned the 5 types of reporters and how to work with them.

While we appreciate the reads, shares, and comments, one question came through loud and clear: “What’s your take on the types of PR people?”

In the interest of facilitating a better representation of what PR peeps should — and should not — be, we have devised five general types of public relations professionals. In order to be fair, we also suggested some “best practices” for learning how to work with them.

We have all met these folks. They are us.

Read more

The 5 Most Common Grammar Errors That Aren’t…Really

Grammar-Nazi-PeanutsIf you spend anytime in PR, you are going to come across the self-proclaimed “Grammar Nazi” who wears the dreaded red Sharpie around his/her neck like a nerdy Flavor Flav. I should know, I’m one of those dweebs (most of the time).

And despite the mind-numbing changes by the AP Stylebook that really don’t need to be made, it is always nice to stay up on the reasons behind the edits because knowledge really is power.

For that reason, this week’s #5Things is important because there are actually some edits that don’t need to be made, as much as you may want to do that.

It’s okay. Breathe easy and push the Sharpie away.

Read more

Biggest Stories of the Week

NEXT PAGE >>