Remember when we used to talk?
Public relations is supposed to the art and the science of communications. If that were so, we would understand that term more holistically. We communicate in many ways to many people; yet, a forgotten aspect of this thing we call “our life’s work” is internal communications.
How well are we helping our clients if we aren’t teaching that team to speak to one another, share the brand, discuss improvements, learn to drink the same Kool-Aid? We aren’t and I’m surprised more clients don’t call us out on that. If the client has a stronger team internally because of the work we are doing externally, said client will be reminded of our greatness more often.
Now that I have your attention, here are 5 tips to enhance better internal communications. You’re welcome.
For starters, they don’t all look like this because technicolor is a thing.
In the fabled world of public relations, it amazes — well, really, disheartens — me how few flacks take time to get to know reporters. Forget the national ones who are on everyone’s bucket list. I’m talking the general assignment reporter in their own backyard.
These are the people that can make or break your effectiveness as a PR professional and not once is there an attempt to humanize these folks. I should know. As I have shared a few times in this blog, I’m a proud hack-turned-flack. I have good friends in the media, and I suppose that is why I can understand the jitters when pitching a reporter who answers the phone (intentionally) like a brash horse’s patoot, “NEWS!”
For that, I offer this list for you: 5 secrets every PR pro should know about reporters. Enjoy and share with your team.
For the past couple of months, I’ve been battling severe bronchitis. My lungs were on fire. My throat was closed shut. My voice was gone for weeks. And I was about as productive as Congress on a deadline.
To wit, I was forced to catch up on binge viewing and some trashy TV. As I was filling my body full of enough drugs to make Rob Ford jealous and filling my body my all sorts of trash, I was
enjoying just watching dregs of society looking for their 15 minutes of fame (while using 12 of those trying to figure out how to speak a coherent sentence).
So, one good thing came of out this mid-morning experience — 5 PR lessons all flacks can learn from Maury.
Don’t feed me, bro. Like, ever.
The Internet Troll.
This is the animal you don’t want in the zoo because it craps where the kids walk, farts where families eat, makes fun of the other residents in the zoo and blames it on the hapless orangutan just sitting there picking his nose and eating it.
In short, this misanthrope ne’er-do-wells living in mama’s garage surrounded by the latest Star Wars bobbleheads still in enshrined in original packaging are out to do someone … anyone harm. Why? For esses-and-giggles. They enter an online discussion, usually slimy, rotund belly first and bad breath second. There’s no interest of healthy discourse, intelligent debate or stimulating conversation. Just Ya’ Mama jokes or worse. They suck but can be stopped.
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