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5 Things

The Top 5 Things Overheard in PR Agencies Today

hunter PR stuff people say

No, they are “saying” a lot here too.

A couple of years ago, Hunter Public Relations of New York provided us with the YouTube homage “Stuff PR People Say.” Many of the points in the video will make you laugh, giggle, and really look at yourself in the mirror.

Yes, folks. We do say these things: “I made a few tweaks,” “Did you get my email,” “Need by COB,” and of course, “Let’s brainstorm around that.” However, there are other sentiments that may be more client-centric or agency-centric that didn’t make this video.

And that’s what got us thinking about this week’s #5Things: The Top 5 Things Overheard in PR Agencies Today. You know, “just a thought.”

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5 Scary Things Still Lurking in PR Agencies

PR Halloween

Something wicked this way comes…or, more accurately, it has never left.

The PR agency has evolved in many ways — integration of digital, trying to understand social, open work spaces, and anything else that makes them resemble an advertising agency.

Although the thousands of public relations firms across this great land of ours have been changing, there are still some surreptitious, blood-curling, creepy things rearing its ugly head in cube farms everywhere. Be they boutique-size or big-time, all agencies still offer horrific aspects of an industry that wants to kill us all in a gruesome B-list scary movie fashion.

So, here’s a special Halloween edition of #5Things: 5 Scary Things Still Lurking in PR Agencies.

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5 PR Lessons to Learn from the World Series

2014WorldSeries

For baseball goobers like yours trulythis is the most wonderful time of the year. It’s the Fall Classic, the MLB Finals, the World Series.

And while my Texas Rangers aren’t anywhere near the picture these days, this is a great series pitching the San Franciso Giants, a borderline dynasty of the ‘teens’, against the beleaguered franchise turned underdog sweetheart, Kansas City Royals. (Yes, those Royals.)

So why not? For this week’s #5Things: we have 5 PR lessons to learn from the World Series.

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Biggest Stories of the Week

20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

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Biggest Stories of the Week

5 Important Skills PR Interns Should Possess Before They Get the Gig

pr internInternships have never carried as much importance in PR as they do today.

In this new marketplace, PR agencies can afford to be more persnickety about the people they want to recruit and bring into the fold. They are asked to do so much more. They are expected to get less recognition. And it’s all in the hope that they’ll score a permanent fixture on the team.

You need to have “soft skills” when you walk in the door. That’s not to say you are a dunce looking for direction, but you have assets that are pliable and position you for success. Instead of just getting by on a pretty face and nice cologne, you need to bring a little something to the table.

It’s hard out there for an up-and-comer, so if you want to ensure you get a sniff that AAC or AC job, here is this week’s #5Things: 5 important skills PR interns should possess before they get the gig. 

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The Real Top 14 PR Twits to Follow in 2014 (Part 3)

twitter-tattoo

There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

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Biggest Stories of the Week

5 Things Journalists Know About PR People That May Surprise You

journalismConsidering how long the PR discipline has been around, it is still amazing to note the lack of understanding between flacks and hacks.

Unfortunately, there are no ride-alongs in a media truck PR students can take because of liability reasons. Likewise, no budding reporters can hang around and witness the inner workings of a PR agency to relieve boredom. That knowledge chasm serves as proof that the two industries should know more about one another. But how?

Your friends at PRNewser are doing our part to help both industries hold hands and sing. First, we discussed ‘5 types of reporters (and how to work with them).’ Then, we flipped the script and shared ‘5 types of PR people (and how to work with them).’

For this week’s #5Things: we offer 5 things journalists know about PR people that could surprise youRead more

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