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5 Things

5 of the Bestest Practices Learned from Social Media in 2014

Education concept: Thumb Up and Best Practice on computer keyboaThe year is almost done — and looking back, it’s easy to say that “social media” had a colossal year.

Pinterest grew up to become No. 3 in terms of traffic. Facebook finally learned to monetize itself. Twitter’s attempt to look  more like Facebook actually worked. People now use the Internet for social media more than for shopping, gossip, or even porn.

However, 2014 was also a year for learning. There were lots of winners and losers (who will be making an appearance in the PRNewserverse very soon), and we can use to their experiences to come up with five best practice principles. This week’s #5Things does the homework for you and dives into lessons learned.

Here are the 5 bestest practices learned from social media in 2014.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

5 Important Things PR Is Not

what is prFrom agency to agency, professional to professional, definitions of this glorious industry differ almost daily. If you ask people to define PR, the answers you get will be more all-over-the-place than those submitted in response to you “is reality TV scripted?” survey.

So people disagree about what PR is. But the more important query to remember during these days of evolution may concern “What PR is NOT.

After the visions of sugar plums and jolly fat men fade from your head, 2015 may be the time to definitively answer the big question — but we have to start with a negative.

Hopefully, this week’s edition of “5 Things” can be a small gift for those who struggle to define what their business does. Here, then, are five classifications that definitely don’t apply to the communications industry.

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The Top 5 Things Overheard in PR Agencies Today

hunter PR stuff people say

No, they are “saying” a lot here too.

A couple of years ago, Hunter Public Relations of New York provided us with the YouTube homage “Stuff PR People Say.” Many of the points in the video will make you laugh, giggle, and really look at yourself in the mirror.

Yes, folks. We do say these things: “I made a few tweaks,” “Did you get my email,” “Need by COB,” and of course, “Let’s brainstorm around that.” However, there are other sentiments that may be more client-centric or agency-centric that didn’t make this video.

And that’s what got us thinking about this week’s #5Things: The Top 5 Things Overheard in PR Agencies Today. You know, “just a thought.”

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5 Scary Things Still Lurking in PR Agencies

PR Halloween

Something wicked this way comes…or, more accurately, it has never left.

The PR agency has evolved in many ways — integration of digital, trying to understand social, open work spaces, and anything else that makes them resemble an advertising agency.

Although the thousands of public relations firms across this great land of ours have been changing, there are still some surreptitious, blood-curling, creepy things rearing its ugly head in cube farms everywhere. Be they boutique-size or big-time, all agencies still offer horrific aspects of an industry that wants to kill us all in a gruesome B-list scary movie fashion.

So, here’s a special Halloween edition of #5Things: 5 Scary Things Still Lurking in PR Agencies.

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5 PR Lessons to Learn from the World Series

2014WorldSeries

For baseball goobers like yours trulythis is the most wonderful time of the year. It’s the Fall Classic, the MLB Finals, the World Series.

And while my Texas Rangers aren’t anywhere near the picture these days, this is a great series pitching the San Franciso Giants, a borderline dynasty of the ‘teens’, against the beleaguered franchise turned underdog sweetheart, Kansas City Royals. (Yes, those Royals.)

So why not? For this week’s #5Things: we have 5 PR lessons to learn from the World Series.

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Biggest Stories of the Week

20 Tools Every PR Professional Needs to Know

pr swiss army knife

Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

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Biggest Stories of the Week

5 Important Skills PR Interns Should Possess Before They Get the Gig

pr internInternships have never carried as much importance in PR as they do today.

In this new marketplace, PR agencies can afford to be more persnickety about the people they want to recruit and bring into the fold. They are asked to do so much more. They are expected to get less recognition. And it’s all in the hope that they’ll score a permanent fixture on the team.

You need to have “soft skills” when you walk in the door. That’s not to say you are a dunce looking for direction, but you have assets that are pliable and position you for success. Instead of just getting by on a pretty face and nice cologne, you need to bring a little something to the table.

It’s hard out there for an up-and-comer, so if you want to ensure you get a sniff that AAC or AC job, here is this week’s #5Things: 5 important skills PR interns should possess before they get the gig. 

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