We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.
Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.
The question: is this a meaningless stunt or an earnest attempt to address underlying issues?
This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”
The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which tools are actually in his or her toolbox.
As this industry evolves, we should always be on safari to find new and exotic contrivances to place at our clients’s disposal. They do count on us breaking out those utensils to give them hits, awareness, traffic — and to justify the occasional braggadocio.
Agencies are becoming more integrated every day, yet many PR types still lack the new plug-in SEO appliance. Honestly, there’s no excuse for that — and for this week’s #5Things, here are five reasons why SEO should be in every PR’s toolbox.
This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.
What is the difference between a journalist and a reporter?
Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.
The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.
Today we bring you a guest post by Devin Jacobs, a student at Berklee College of Music and an aspiring music publicist/manager. (He tells us that he loves spaghetti and meatballs.)
Over the course of the past decade, the music business has seen a sharp rise in independent publicists as traditonal, antiquated promotional tactics fall by the wayside.
PR as we know it has played an immense role in the digital revolution of the industry, from highly-scrutinized pop stars to rising underground acts. As fans and aspiring professionals, we decided to contact some of our favorite firms — shops that excel at building brand equity for their clients — to get their own takes on how they make it work.
(Please keep in mind that list is in no particular order.)
Today we bring you a guest post by Chief Strategy Officer Rebekah Iliff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.
In a world where office managers have become “Campus Innovation Advocates” and HR reps have metamorphosed into “Company Culture Experts”, it’s no doubt that the act of reinventing traditional roles has benefits beyond morale. Aside from the perk of having a cool business card to whip out, the titles of today push employees to redefine their place and purpose within an organization. Case in point: diet ice cream is far less inspiring than sorbet. Which makes you want an extra scoop?
Sure — there’s the fun-factor, but reinvention also raises expectations for roles altogether, and if you want your company to be cutting edge, you’ll want to consider some role revamps during your next round of organizational restructuring.
So what about the reinvention of marketing/PR roles and the titles that go with them?
One of the silver bullets in any flack’s arsenal is the art of getting or earning someone’s attention. After all, it is what we all go angling for on a daily basis. From writing a pitch to commenting on a tweet, we hope that something we do tells our media colleagues, “Hey, look at me!”
Once you get the reporter’s attention, you are halfway to the promised land of a mention, a return phone call an email reply or a Twitter response. Whatever correspondence you receive, the ensuing smiles are all there because of the work you did. But how effective are you at earning that attention in the first place?
If you want to be better at that subtle tactic, this week’s ‘5 Things‘ is for you: Here are 5 surefire ways to get a reporter’s attention.
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