(Kim Kardashian & Reggie Bush burn rubber in the Lifestyles Make-Out booth)
PR bad boy Ronn Torossian and his crew are wrapping up their second annual Escape Mansion promotion at Sundance this weekend with a final party tonight. In addition to after-hours and parties, 5WPR hosted a “gifting” suite on Main Street, and a poker tournament to benefit the Creative Coalition.
According to emails from Torossian, members of U2 and Maroon5 were gifted during the day, and A-listers such as the Hiltons and Olsens partied till dawn at the Butter restaurant-sponsored parties.
To Sundance founder Robert Redford’s dismay, being seen at the Festival has become an important publicity bonanza. In turn, shops like 5WPR throw lavish sponsored parties, and lure in the celebs with sweet swag given by product clients.
Ronn and pals seemed to have a good mix of people, places and things to synergize this year’s Mansion promo with clients like Butter, Rocawear, and Nick Cannon, with Lifestyles Condoms providing a nice stunty backdrop for photo opps.
Cannon’s starring role in Iraq war movie “American Son” makes him a legit focus of the dealmaking the Festival was originally designed for.
I will do my best to avoid the natural headline “Liquor in the front, poker in the…” when I receive the results of the tournament. A full rundown of the firm’s weekend after the jump, courtesy of 5WPR’s Katie Murphy: