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Advocacy

Dick’s Sporting Goods Called Sexist…by a 12-Year-Old Girl

giant and dicksIt’s never a good thing when a notable chain gets called out via social media, but unless a few trolls find it, the call out will usually cause little drama and vanish quickly.

A few things create a good viral customer complaint:

1. Something so strange that people just have to read it, then share it. 

2. Something so uncommon about the store that one wouldn’t suspect it to be called out.

3. Something so interesting about the customer doing the call out.

Thank goodness all those stars lined up against a chain with an unfortunate name.

A sporting goods store is accused of being sexist by a 12-year-old girl whose daddy happens to be a sports journalist.

If the sign fits…

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Former VJ Kennedy Says Young People Shouldn’t ‘Rock the Vote’

Kennedy MTVAnyone remember MTV? No, not the beleaguered reality show network of today…we mean the first music television video network.

For you young’uns out in the PRNewserverse, MTV had a gaggle of notable people known as “VJs” or video DJs. Cool, right? People like Kurt Loder, Martha Quinn, Nina Blackwood, and Alan Hunter recall the 80s in a way few things can. Following the original VJs, MTV tried to spruce up their look by hiring young Gen-Y folk like Bill Bellamy, Carson Daly, Daisy Fuentes, and some chick named Kennedy.

Today, Lisa Kennedy Montgomery is no longer commenting on the videos of yesteryear. She is on Fox Business Network co-hosting a show called “The Independents.” On that show, Kennedy drew a brain fart, forgot the days when she gave full-throated endorsements to “Rock the Vote“, and told viewers that young people should not vote when they don’t know the issues.

Bet she wants her MTV now.

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Doug Ulman Finally Moves on From Livestrong

livestrongLivestrong — a one-of-a-kind case study in branding, PR, advocacy and damage control — has lost its long-time CEO Doug Ulman.

Ulman’s 14 years at Livestrong included both a period of stunning growth fueled by Lance Armstrong’s seven Tour de France victories and the little yellow $1 bracelets that helped carry an aggressive message about beating cancer and a subsequent descent as rapid as any of Armstrong’s own Alpine passes.

Ulman will take his talents to Pelotonia, an organization in Columbus, Ohio with a very similar mission. Pelotonia is successful in its own right, having raised more than $60 million through bike rides. (The money helps fund research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute.)

This is a good move for both Ulman and Livestrong, because Ulman literally gets to leave town (Austin) and put the best of what he knows to good use. The cancer community will never hold what happened in France against him, and there’s no one more experienced in managing the operations of non-profit driven by cycling.

Livestrong gets to move on too.

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Emma Watson Launches HeForShe Campaign: Fighting for Women’s Rights Isn’t ‘Man Hating’

This was a big weekend for activism. This also happened: Emma Watson, Goodwill Ambassador for UN Women, helped to launch the HeForShe gender equality campaign. The campaign seeks to mobilize men in the fight for women’s rights, “[bringing] together one half of humanity in support of the other for humanity, the entirety of humanity.”

This is the second campaign we’ve seen in recent days that, while focused on an issue that has a greater impact on women, hopes to include men in a larger capacity. We support this.

Watson spoke on this, and took yet another step towards reviving the reputation of the word “feminist.”

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‘Diversity Is the New Black,’ Says Omnicom’s Tiffany R. Warren

Tiffany-Warren-articleTiffany R. Warren is Omnicom‘s senior vice president and chief diversity officer, but her work on diversity isn’t just a day job. In 2005 Warren created ADCOLOR, a non-profit devoted to promoting and paying tribute to diversity in the advertising, marketing, media, PR and entertainment industries.

For our latest So What Do You Do feature, Warren describes how ADCOLOR went from awards show to social movement, how the work of diversity officers has grown and what it takes to be an agent of change:

You have to like people. You have to like when people are hot messes and when they’re not. When they’re scared, when they fail and when they’ve failed you. You have to like every aspect of the human nature in order to be an effective change agent. We’ve had some not so good times in our industry and that’s [when] I grew the most as a professional and as a leader — during those times when people were doubting whether this industry could pull itself out of the hole of this lack of diversity.

For more from Warren, read, So What Do You Do, Tiffany R. Warren, Chief Diversity Officer for Omnicom Group?

FOX News’ Tucker Carlson Suspects Kids Are ‘Learning Too Much’ in School

tucker-carlson-1024x682Someday, somehow, someone is going to invent a mute button just for certain “journalists.” If you have ever doubted a need for such a Rube Goldberg device, read this story, brought to you by Fox News’ Tucker Carlson.

As he took his frequent seat on FOX & Friends, Carlson began discussing the usual suspects — ISIS, the economy, Obama’s birth certificate — then took an abrupt detour, careened off the road, and ranted against the U.S. education system, public school, and the teachers in it.

Because if you want good PR mojo, attack the teachers. It’s right up there with harassing the elderly and making fun of someone’s mother. The unbelievable video is after the jump, along with his explanation. Read more

How Has the Media Changed Since 9/11?

9-11-gallerySeptember 11, 2001 started off like any other day in the news. Morning shows were shutting it down for the day; assignment desk editors were changing shifts; general assignment reporters were preparing for news meetings.

And then the clock struck 8:46 a.m. eastern time. 

From that second on, we know the horrifying details and remember the chilling visuals. Everyone in the world has a “Where were you then” story etched in his/her mind forever.

One other thing changed on that day: the media itself.

For the PRNewsers out there, here are a few ways that media — the way the news is reported, disseminated, and consumed — changed thirteen years ago.

(H/T: Newseum for the collage)

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Matt Damon Does Ice Bucket Challenge with Toilet Water to Send a Message

To date, so many people have dumped water over their heads for the ALS Ice Bucket Challenge that the effort has raised over $88 million for the ALS Association, and while that’s a whole lot of money for a very worthy cause, it also means a whole lot of fresh, clean water — a rare commodity for millions of people — being wasted.

This is why actor Matt Damon, co-founder of charity Water.org, had mixed feelings about accepting the challenge sent his way by friends Jimmy Kimmel and Ben Affleck.

“It posed kind of a problem for me, not only because there’s a drought here in California,” Damon explained in a video uploaded to the his organization’s YouTube channel, “But because I co-founded Water.org, and we envision the day when everybody has access to a clean drink of water — and there are about 800 million people in the world who don’t — and so dumping a clean bucket of water on my head seemed a little crazy.” Read more

Aaron Paul’s Acceptance Speech Inspires Do-Gooders to Crash Charity Website

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In case you missed it, actor Aaron Paul of “Breaking Bad” won the 2014 Emmy Award for Outstanding Supporting Actor in a Drama Series last night, and as award winners (and dutiful husbands) often do, he thanked his wife, Lauren Parsekian. But rather than simply expressing gratitude for her love and support, he took a moment to promote the charitable organization to which she dedicates her time, proving once again that the power of a celebrity endorsement is paramount.

Paul said: “My wife — my god, thank you for marrying me, thank you for dedicating your life to spread kindness around the world. We all appreciate it. If you guys don’t know what she does, look up Kind Campaign. Do yourself and your children a favor - Kind Campaign. ”

Shortly thereafter, the website for the anti-bullying organization crashed, thanks to the onslaught of visitors. Even now, many hours later, attempting to visit kindcampaign.com yields only a server error message. Read more

Pamela Anderson Sort of Ruined the ALS Ice Bucket Challenge

pamela-anderson-peta-ad

For the past couple of months, the ALS foundation has earned more than $70 million thanks to the ‘Ice Bucket Challenge.This stunt has become a thing of legend created to raise funds for and awareness of Amyotrophic lateral sclerosis (ALS). 

Of course, Hollywood has broken out the flip cams in droves in hopes of getting 15 extra minutes of fame raising the bar and bringing in some coin for a great cause. ALS is getting the attention it deserves regardless of whatever lies in the hearts of these famous folks.

Unfortunately, serial B-lister and anti-fur advocate Pamela Anderson decided to steal the spotlight and make her own cause out of this cause. We wonder whether PETA is proud of this.

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