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GOOD NEWS: Honesty Really Is the Best Policy When Adopting Dogs

eddie the terribleIf I said “Silicon Valley,” what’s the first thing that comes to mind?

Computers? Technology? Rich hipsters? What if we said, “Genius pet adoption?” Meet this lovely story from the Humane Society of Silicon Valley

This is “Eddie the Terrible.”

He’s a two-year-old chihuahua who can “go zero to Cujo in .05 seconds when he sees another dog on a leash.” Also, this bedeviled dog is understood to be “socially stinky.” How do I know these odd facts?

The HSSV created the best adoption blog post in the history of ever just for Eddie.

Read it after the jump… Read more

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Greenpeace Protest in Peru May Have Caused Environmental Damage

greenpeace protestEnvironmental groups are known for the doggedness with which they pursue their causes. So it’s not a surprise that Greenpeace would go to Peru to stage a demonstration, encouraging people to be eco-friendly. That the protest itself may have caused irreversible damage to a historic site is surprising.

Global leaders gathered in the South American country’s capital, Lima, and agreed last week to reduce greenhouse gases with details about how to do that coming this spring.

In the shadow of that, at the Nazca Lines, a World Heritage site where geoglyphs, hundreds of drawings in stone and sand have been around for more than 1,000 years, Greenpeace staged one of their high-profile demonstrations. They laid out a cloth message that can be seen from overhead, spelling out “Time for change! The future is renewable. Greenpeace.”

The only problem is the 20 Greenpeace members were there without legal consent and without the proper equipment normally used by professional archaeologists to prevent damage being done to the sensitive rocks and sand that cover the earth in that location.

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Man Tries To Save the Environment by Being Eaten By a Snake

rosolieIf you’ve seen any commercials on the Discovery Channel lately, you’ve seen the one where a group of people carry a ginormous snake while a man in a Hazmat-looking suit talks about how he’s going to let that snake eat him.

That snake is an anaconda and the man is environmentalist Paul Rosolie. He told Entertainment Weekly (sub req’d) that he’s doing the stunt to raise awareness about environmental degradation.

“People care about animals; they don’t make the jump to caring about the habitat the animals live in… So I wanted to do something that would force a dialogue about what’s going on here – and it’s working,” he told the magazine.

The man has got a point. But when I first saw the ad, I’m thinking, “This can’t be good for the snake.” (Please note: I know nothing about snakes except that they enjoy vacationing on New York City toilets.)

But a lot of others also had that same thought.

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SURVEY: 80 Percent of Americans Wouldn’t Call a Native American ‘That Word’

Redskins FailWhile many Americans now enjoy the sights, sounds and PR crises of the 21st century, the entire board of directors and ownership of the NFL team in Washington refuses to remove their collective nose from another, older time.

ICYMI: The “Washington Redskins” have a few PR hurdles to overcome if they want to stick with a name dripping in history (the racist kind). The latest nail in the coffin would be an enlightening survey that finds: “four in five Americans would be uncomfortable calling a Native American a ‘r*dskin.’”

Daniel Snyder (or even Mr. “No Means No“): please pick up the white courtesy phone.

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GOOD NEWS: The ‘Gays in the Military’ Debate Just Ended

navyseals

There are few people on Earth that people from all walks of life would collectively consider a “total badass.”

Much like a question on Family Feud, the top answer would be debated across popular football players and MMA fighters. Others, may wax nostalgic like Mike Tyson or Bruce Lee. Some may go the way of pop culture and argue for someone in “Game of Thrones” because they don’t get out much. And then, the real answers show up around numbers 5 through 7.

One of them will unquestionably be “a U.S. Marine,” “Special Forces,” “Green Berets,” or my personal fave, a U.S. Navy SEAL. No debate. No reservation. Just a simple “yup” does the trick, thank you kindly.

So, what if I told you there is a SEAL…who is openly gay? Did you just bump into a glass wall throwing papers up in the air because yeah, that happened.

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Conde Nast Just Learned How Much Interns Are Worth: $5.8 Million

conde nast photo

It’s been said that the internship of today is the job interview of tomorrow.

Very true; however, internships are often the misunderstood placement in any firm these days. Many are post-grad folk looking for exposure, looking for an opportunity to impress, and…well, let’s be honest, they are looking for a check.

They have been living on Ramen noodles and leftovers, because internships are high-demand, high-stress, high-drama positions that could leave you working a full-time agency job. However, when they don’t end up that way, it feels like slave labor. Namely if you weren’t paid.

Conde Nast Publications knows that feeling because 7,500 former indentured servants sued the powerhouse for $5.8 millionAnd they won. 

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An Open Letter to Veterans Day

veterans-day-washington-dc-2014

(Photo Credit: AP)

Dear Veterans Day,

I realize that writing a letter to a holiday may be a strange thing for you (and everyone out there reading), but I need to talk to you. This is your day, a day that really is one of the best CSR campaigns ever. Sorry for the PR jargon, but I want you to know that we understand what’s going on.

This day wouldn’t be possible if it weren’t for the heroic sacrifice and service for America’s defenders in the U.S. Army, Navy, Air Force, Marines, Coast Guard, and Reserves. So, we want to thank them all and give them (and you, Veterans Day) the respect they richly deserve.

Still, I’m writing you on behalf of PR practitioners everywhere.

Read more

Shy Bladder Group Protests Rob Lowe’s DirecTV Ad

roblowe

The problem with making stellar advertising and writing thought-provoking copy to close a deal is that you have to think of everything. And we mean everything. 

Just ask advertising agency Grey New York about that (and shout out to our sister site AgencySpy for the knowledge).

A couple of months ago, the think tank at Grey NY got together with DirecTV and said, “We have an idea that will sell more satellite subscriptions…and it involves Rob Lowe.”

For the most part, the ads work. They get your attention. They make you talk. They even make you cringe a bit. The company, however, has encountered some backlash stemming from a scene where “painfully awkward me” can’t pee in front of people.

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PETA’s Latest Enemy: Chef Gordon Ramsay

peta-logo

You may have heard that PETA is not a big supporter of SeaWorld.

The water park has been playing defense since the release of the movie Blackfish, a gripping documentary about what it takes for those “entertainers” to show up at one of three locations across this great land of ours. In August, the company finally told investors that all the negative attention had affected business, and last month SeaWorld hired government relations firm Van Scoyoc Associates to help convince the public that it has its aquatic employees’ best interests in mind.

Now, PETA has a new foe who is oddly related to the movie ballyhoo. Step into the fray, foul-mouthed culinary icon Gordon Ramsay! Read more

New Hawaiian Campaign: ‘Welcome to Paradise…Unless You’re Homeless.’

magnum piEver heard of the Institute for Human Services?

This social services agency is focused on ending homelessness. A great cause in a place facing a serious issue because it’s so ridiculously difficult to manage a mortgage on the Hawaiian islands. And while Captain Machismo Tom Selleck enjoyed the finer things in life during his time there, thousands of people do not.

Great PSA, right? It should be… 

The non-profit organization is “embarking on a $1.3 million effort that includes plans to fly 120 homeless people back to the mainland.” Ah yes, nothing quite says PR success like dropping home ownership values.

 

Read more

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