It’s never a good thing when a notable chain gets called out via social media, but unless a few trolls find it, the call out will usually cause little drama and vanish quickly.
A few things create a good viral customer complaint:
1. Something so strange that people just have to read it, then share it.
2. Something so uncommon about the store that one wouldn’t suspect it to be called out.
3. Something so interesting about the customer doing the call out.
Thank goodness all those stars lined up against a chain with an unfortunate name.
A sporting goods store is accused of being sexist by a 12-year-old girl whose daddy happens to be a sports journalist.
If the sign fits…