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Advocacy

INTERVIEW: Ellen Barry, New PR Brand Champion for LIVESTRONG

livestrong mantra

Last week, we brought you a story on the brand re-awakening of a known advocacy team based in Austin known as LIVESTRONG.

Oh sure, you may have heard about the place. And you may recall the tumult caused by its founder a few years back. However, when you think about an iconic yellow bracelet, does anyone consider the magnanimity this organization has done (even still)?

What about the more than $500 million it raised to date in the fight against cancer? DYK 82% of those funds have gone directly to support its programs and services for survivors? Its numerous programs and partnerships on behalf of cancer survivors? Nothing, huh?

This is precisely why LIVESTRONG CEO Doug Ulman has hired a stalwart for branding and perception management, Ms. Ellen Barry, executive vice president of strategic communications for LIVESTRONG.

And that’s why we reached out to her instantly and asked for an interview. Guess what? She’s after the jump… Read more

FDA Reveals Gender-Based Double Standard in Big Pharma Research

big pharmaQuick poll: Anyone take prescription drugs? Okay, while we count the waving sea of raised arms out there in PR land, the FDA will thank you. Now, for you women out there in that sea, guess what? Big Pharma research is sexist.

No, really. And the FDA just proved it.

A recent study by the U.S. Food and Drug Administration proves that a gender-based double standard exists when it comes to tracking the side-effects of popular prescription drugs.

What was that song about bad medicine again?

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LIVESTRONG Rides with PR for a New Horizon

nyp livestrong

A few things in this world have been marketed so seamlessly that consumers cannot think about one without the other.

There’s Disney and Mickey Mouse. Nike and Jordan (or Tiger). Volvo and Safety. Starbucks and Coffee. Susan G. Komen or Mary Kay and the color pink.

Branding is very successful when done right, which is why “staying true to the brand” is vital. And then there was LIVESTRONG. It was a global phenomenon because of an amazing story, a charismatic individual, and a yellow bracelet. Yeah, those were the days.

This week, the Austin-based cancer advocacy organization is looking to do it again with true PR strategy, but can they without … that guy?

Read more

‘Homophobia’ and 10 Other Words the Media (and Everyone Else) Abuses

We TV viewers have recently been treated to Jenny McCarthy vaping on her eCigarette, talking about (her betrothed) Donnie Wahlberg’s behind, and trying to resurrect her career during fun-and-yuks on “The View.” For the most part, adding her has been a positive move for the “jumped the shark” all-girl broadcast.

And then came this week.

On the show, she attempted to joke about the rumors that Jennifer Lopez’s boyfriend Casper Smart had been accused of cheating on her with a transgender bikini model. And then she tweeted this…

jenny mccarthy tweet

While the humor was obviously in poor taste, the word used to attack her made the AP-Nazi in me freak out completely: Transphobic. Why? It reveals a systemic media tendency to misuse and abuse certain words. Repeatedly.

More for my fellow grammarians and logophiles after the jump… Read more

U.S. House Passes Amendment Protecting Journalists From Revealing Sources

toilet-paper-constitution

Freedom of Press? Sure. Freedom for Sources? Meh.

Source.

This has often been the force field used by journalists to thwart the attempts of disclosing information from those ne’er-do-wells out there in journalism world. It is the safe word for any reporter finding themselves getting sued for some investigative reporting.

And therein lies the rub — sometimes the “source” have been getting snuffed out by a $500-per-hour attorney who can get around those pesky first and fourth amendments. To wit, Rep. Alan Grayson (D-FL) is standing up for … the journalists?!

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THIS JUST IN: Study Says ‘Cheap, Fast Food Could Contribute to Obesity’

THIS JUST IN 2I know, right?!

I mean in this world of microwavable news and drive-thru headlines, you would think this country would not have missed this before now. Fret no longer, fellow Americans. The American Cancer Society (ACS) has put those fears to rest, thanks to its latest press release.

In this “groundbreaking” release, the ACS cites a review that says fast food and its dastardly inexpensive price points are to blame for obesity.

Reasons for this rise in obesity have been suggested in the review, such as “snack food, automobiles, television, fast food, computer use, vending machines, suburban housing developments, and portion size.”

*facepalm*  Read more

#PRWin: Slain Gay Activist Harvey Milk Gets His Own Stamp

harvey_milk_stampOne of the most notable victims of the Internet is the United States Postal Service (USPS).

Although you love the idea of getting a card in the mail, you prefer email for real-time communications. Admit it. Mailboxes seem to be the depository for junk mail, bills, and whatever antiquated direct-mail campaign is still going on.

The USPS has closed branches, laid off employees, and raised the price of stamps countless times to help stay profitable. (BTW, 49 cents. Oy vey!)

It’s about time the Postmaster General did something that would give them good news, don’t you think? They did with the Harvey Milk stamp, which was dedicated on what would have been his 84th birthday last week.  Read more

A PR Look at the ‘-Isms’

isms

Ever since Jill Abramson has been putting The New York Times on blast about her pay scale issues for the past 17 years, the word “sexism” has appeared in many headlines. People who want to claim intolerance in any industry, at any level, often name an ‘-ism’ even if they have no clue as to what it means.

It’s a miracle activist groups don’t have their own version of the “Urban Dictionary”, because they are so screwing with Merriam and Webster right now. An example: cries of “racism” in the face of Michael Sam hate (which is about his sexual orientation, not his skin color).

To wit, we thought we would help the huddled masses understand “-isms” in their truest sense–the way they affect public perception. Read more

FIFA President: ‘Qatar World Cup? My Bad.’

sepp blatter fifa

From the Olympics to the Super Bowl, cities around the world have made it a mission to win “announcements.” You know? When the desired event (e.g., RNC 2016, DNC 2016, Tea Party, well, you get the idea), holds a press conference, opens an envelope, and immediately creates millions of dollars in economic impact for a city?

Yeah, Futbol (or Soccer, if you are so domesticated) does this in a big form.

Getting the World Cup for its quadrennial global championship means huge money for the host city in tourism, shopping, dining, lodging, and of course, sport watching. FIFA President Sepp Blatter recently announced that Qatar — a rumored opulent peninsula bordering the Persian Gulf and Saudi Arabia — would host the 2022 World Cup.

Except now, he wishes he never said a word.  Read more

Humanitarian Sister Rosemary Nyirumbe Pushes For More Hashtag Activism: ‘We Must Shout #BringBackOurGirls’

michelle obama bringbackourgirlsConservative pundits have been denouncing the #BringBackOurGirls hacktivism as a pointless and nonsensical exercise. Rush Limbaugh called it a “pathetic” move by the “low-information crowd.” Ann Coulter tried to mock the whole thing with her own take on the issue. And got mocked. (Hilarious. Personal favorite right here.) And George Will called it simply “an exercise in self-esteem.”

Humanitarian Sister Rosemary Nyirumbe has a different take on the issue. She is a recent addition to the Time 100 for her work as the founder of the Saint Monica Girls’ Tailoring Center in Uganda, a place for girls who have suffered sexual assault and exploitation. Sister Nyirumbe says this sort of online movement is important in cases where an issue would not otherwise get the attention it needs for change to occur. She paid a visit to The Colbert Report last night to talk about the book and documentary she’s the subject of, Sewing Hope, but to also talk up the virtues of hashtag activism like #BringBackOurGirls.

“It’s the best we can do and we we haven’t done enough,” she said. “… We must shout ‘Bring back our girls.’”

She also said she would punch Stephen Colbert.

Read more

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