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Advocacy

Batkid Begins Trailer Brings Make-a-Wish Hero to the Big Screen

The tiny hero who launched a million* tweets is headed for the big screen.

In case you missed it (yeah right), #SFBatkid was the hashtag of the fall, scoring a whole hell of a lot of attention for sponsor Make-a-Wish, the city of San Francisco and partner-in-crime social media agency Clever Girls Collective.

Now, as revealed at Comic-Con this weekend, social media superhero Miles Scott will soon hit the big–or at least bigger–screen via Batkid Begins, a “feature-length crowdfunded documentary”; the trailer debuted online yesterday.

It’s quite a cinematic effort from “award-winning filmmaker Dana Nachman (Witch Hunt)”, who has raised “$45,500 of a $100K goal to date” in an ongoing Indiegogo campaign. This looks like another big win for both Miles and Make-a-Wish; does anyone doubt that Nachman will reach her goal?

Also: whoa there, Chris Taylor of Mashable. Don’t dive too deeply into our psyches.

One thing we know for sure: this clip will give you a more positive Monday morning buzz than the new Mockingjay trailer.

*Well, 400K tweets. But still.

The NFL Shows How Much It Cares About Domestic Violence

ray rice

With all the hubbub about civil unrest in the Middle East, Ukranian dissent and Comic-Con, you may have missed the slap heard ’round the world.

No, not the one that Baltimore Ravens’ running back Ray Rice landed on his (for now) wife that knocked her out so cold that he dragged her unconscious body out of an elevator.

We mean one the NFL delivered in response to that cowardly act by Rice: Suspended for two whole games. For those not in the know, if you smoke a joint and get caught in the NFL, you’ll be suspended for four games.

See the problem now?

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San Diego Purging the Homeless to Spruce up the City for Comic-Con

Comic-Con-Homeless-Batman

KGTV-10 (ABC) in San Diego recently let us know that downtown San Diego is ready for Comic-Con. 

More than 100,000 heroically adorned dorks lovely people will soon take up shop in “America’s Finest City.” Banners are being hung on street poles, hotels are getting ready for the influx of visitors, restaurants are developing exclusive menus…and are police are kicking the homeless out of the area.

So nice when an entire city holds hands, chips in and works together, right?

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Edward Snowden to the World: ‘Let That Whistle Blow!’

edward snowden anonymous

Edward Snowden has become a cult icon for people who “work” in their grandparents’ basements, pining away on Alienware while talking to Star Wars figures still ensconced in their original packaging.

The NSA and American consultant-turned rogue whistleblower was a guest at H.O.P.E. 2014 (that’s Hackers On Planet Earth) last weekend, and he asked the world to do something via secluded Google Hangout:

“Spill more government secrets.”

He made this questionable edict to all hackers, coders, and developers who were gathered at the New York City conference, as well as the ones watching via live stream online. While Snowden was applauded, he wasn’t the only famous whistleblower at the event.

That guy is after the jump.

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PBS Idea Channel’s Mike Rugnetta Tries to Wrangle Rules for Internet Spoiler Alerts

spoiler alert

Spoiler. Alert. Think about it.

If the Internet could receive a huge #PRFail, it would be because of spoiler alerts. (This means you too, social #$@*’n media.)

They are the worst, but it’s not the problem of the Internet to police your work schedule or the fact that you have to DVR a certain event. It’s your fault for trolling the Internet in the first place if you haven’t watched your recording anyway, right?

To that end, they do suck and the great Mike Rugnetta of PBS Idea Channel has tried to do the inconceivable: create rules for these dreaded appendages of the Internet that reach out and choke the very hope out of people everywhere.

And it’s compelling stuff too.

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Harley Davidson: When Eco PR Just Doesn’t Fit

Electric Harley

Wouldn’t a plug-in version of this be considered a kids’ toy?

It is no secret that the world needs protection from its inhabitants. What with all the alerts about our ozone being ravaged by coal, smog, pollution, and all that hair spray they put in the Kardashians’ wigs, it’s a miracle we can even breathe.

That’s why “Green” or “Eco” (for ecology, just in case) PR is a big thing now. Appliances use less electricity; even light bulbs have gone the way of the HDTV. And yet, impressive as Tesla’s electric cars may sometimes be, they’re still up against oil lobbyists and those Koch guys.

And now, entering into the fray: Harley-Davidson!

Wait, what?!

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Andrew Garfield, Emma Stone Create #PRWin for Charities

emma andrew

If it ain’t broke, do not fix this!

paparazzi (n.) 1961, from Italian Paparazzo (plural paparazzi) surname of the freelance photographer in Federico Fellini’s 1959 film ”La Dolce Vita.” The surname itself is said to be a common one in Calabria, and Fellini is said to have borrowed it from a travel book, “By the Ionian Sea,” in which occurs the name of hotel owner Coriolano Paparazzo.

Ironic isn’t it? The very name of those weaselly, bottom-feeding photographers hails from Hollywood. It’s a match made in hell. Some of the “beautiful people” ignore them; others run from them; a few talk to them.

And then there’s Alec Baldwin.

However, Andrew Garfield and Emma Stone — cohorts in the new ‘Spider Man’ series — have a proven way to fight back: they give PR muscle to very important causes. What’s interesting is this tactic has been going on for two years.

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INTERVIEW: Ellen Barry, New PR Brand Champion for LIVESTRONG

livestrong mantra

Last week, we brought you a story on the brand re-awakening of a known advocacy team based in Austin known as LIVESTRONG.

Oh sure, you may have heard about the place. And you may recall the tumult caused by its founder a few years back. However, when you think about an iconic yellow bracelet, does anyone consider the magnanimity this organization has done (even still)?

What about the more than $500 million it raised to date in the fight against cancer? DYK 82% of those funds have gone directly to support its programs and services for survivors? Its numerous programs and partnerships on behalf of cancer survivors? Nothing, huh?

This is precisely why LIVESTRONG CEO Doug Ulman has hired a stalwart for branding and perception management, Ms. Ellen Barry, executive vice president of strategic communications for LIVESTRONG.

And that’s why we reached out to her instantly and asked for an interview. Guess what? She’s after the jump… Read more

FDA Reveals Gender-Based Double Standard in Big Pharma Research

big pharmaQuick poll: Anyone take prescription drugs? Okay, while we count the waving sea of raised arms out there in PR land, the FDA will thank you. Now, for you women out there in that sea, guess what? Big Pharma research is sexist.

No, really. And the FDA just proved it.

A recent study by the U.S. Food and Drug Administration proves that a gender-based double standard exists when it comes to tracking the side-effects of popular prescription drugs.

What was that song about bad medicine again?

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LIVESTRONG Rides with PR for a New Horizon

nyp livestrong

A few things in this world have been marketed so seamlessly that consumers cannot think about one without the other.

There’s Disney and Mickey Mouse. Nike and Jordan (or Tiger). Volvo and Safety. Starbucks and Coffee. Susan G. Komen or Mary Kay and the color pink.

Branding is very successful when done right, which is why “staying true to the brand” is vital. And then there was LIVESTRONG. It was a global phenomenon because of an amazing story, a charismatic individual, and a yellow bracelet. Yeah, those were the days.

This week, the Austin-based cancer advocacy organization is looking to do it again with true PR strategy, but can they without … that guy?

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