Surely if God had meant us to do yoga, he would have put our heads behind our knees. – Rod Stewart
MWW, one of the top five global independent public relations firms, has announced that Sanuk, a division of Deckers Outdoor Corporation, has named MWW as public relations agency of record. Best known for its comfortable Sidewalk Surfers, with patented sandal construction and Yoga Mat and Beer Cozy sandals, Sanuk has charged MWW to build and launch a national brand communications campaign, cementing the popular lifestyle brand in markets across the U.S.
“Sanuk has created one of the most unique and relatable brands for consumers – injecting a sense of fun and irreverence into everyday life,” said JP Schuerman, executive vice president and general manager of MWW’s western region. “With this communications program, we are capturing this sense of ‘fun and funk’ of Sanuk and bringing it in an experiential form to active lifestyle consumers across the nation.”
This multi-layered communications campaign reaches consumers through a broad array of traditional and unconventional means. From spontaneous concerts and lo-fi guerilla marketing to social engagement and local market media takeovers, MWW and Sanuk will bring the humor and playful nature of the brand to consumers nationwide.
“You’re only as good as your haircut.” – Fran Liebowitz
“We wanted to partner with an agency whose knowledge of social media stretched far beyond standard channels,” said Robin Beddor of Supercuts, whose Minneapolis, MN-based organization boasts 2,200 locations across the United States. “Engauge has precisely that kind of knowledge, and is uniquely positioned to expand our social presence — one that is particularly relevant to our customers — in innovative ways.” Read more