wait you’re a PR firm you are experts in PR lol @StrangeFruitPR
— Sarah Jeong (@sarahjeong) December 7, 2014
Do a search for Strange Fruit PR online and you’ll find nothing but blank pages. That’s because the firm has deleted its website and all of its social media accounts in order to come up with a new name after the backlash to the original moniker became a firestorm.
The Austin-based firm even got an unwanted shout out from MSNBC’s Chris Hayes over their name.
I mean… https://t.co/gdD5lVkXhP
— Christopher Hayes (@chrislhayes) December 7, 2014
Time and again, the PR industry talks about how it needs to diversify. Firms are also quick to talk up their efforts to tap into various resources to get the best and the brightest to offer insight and expertise from different races, nationalities, from women and those with experiences from both inside publicity and outside of it, in all sorts of other areas and backgrounds. Firms far and wide say they’re working hard to be inclusive.
The fact that this firm took this name shows just how far the industry still has to go.