AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Agencies

Strange Fruit PR Changing Its Name After Twitter Shows Them How Awful It Is

 

Do a search for Strange Fruit PR online and you’ll find nothing but blank pages. That’s because the firm has deleted its website and all of its social media accounts in order to come up with a new name after the backlash to the original moniker became a firestorm.

The Austin-based firm even got an unwanted shout out from MSNBC’s Chris Hayes over their name.

 

Time and again, the PR industry talks about how it needs to diversify. Firms are also quick to talk up their efforts to tap into various resources to get the best and the brightest to offer insight and expertise from different races, nationalities, from women and those with experiences from both inside publicity and outside of it, in all sorts of other areas and backgrounds. Firms far and wide say they’re working hard to be inclusive.

The fact that this firm took this name shows just how far the industry still has to go.

Read more

Spin the Agencies of Record

lab_large_resh

  • New York’s Memorial Sloan Kettering Cancer Center signed with city firm CooperKatz & Company. CooperKatz will work with the center to help design and implement a strategic communications plan created to increase awareness and enhance the Center’s reputation with the help of an ad campaign created by AOR Pereira & O’Dell; it will also aid in efforts to share the standards developed there with health care institutions around the world. Sloan-Kettering is the world’s oldest, largest private cancer research center, and we truly cannot overstate the importance of the work done there.

Read more

5 Social Media Marketing Trends for 2015

social keyboard

Hard to believe it, but December has arrived yet again — which means lots of year-end lists and predictions for the year to come.

Nothing changes more rapidly than social media, what with the new platforms, new privacy policies, new venues for storytelling (yes, even Snapchat), and the ability to more effectively flag and report your worst trolls.

So what’s next for social media? The social team at Chicago-based marketing comms agency JSH&A has created an infographic for your review.

Read more

Affect Launches ‘How to’ Series to Share Best Practices and Dispel PR Myths

The people at New York-based B2B firm Affect PR are friends of the site who are always looking for ways to help fellow PR pros in the Big Apple: in 2012 we covered efforts by owner and President Sandra Fathi to provide workspace to area PRs whose offices were knocked out of commission by Hurricane Katrina, and last year the firm’s “New York Intern Project” grew up to become the “New York Job Project.

We were very interested in Affect’s latest project: a series of weekly 90-second “How To” clips aimed at both fellow PRs and potential clients/applicants. Here’s one episode in which Fathi explains “story hijacking” or “newsjacking”:

Today we spoke to Fathi to learn more; Q&A after the jump.

Read more

Roll Call: William and Kate, APCO Worldwide, Grace Blue, and More

The Royal Children and the Duchess of Cambridge have hired an American to handle their PR. More specifically, Kate Middleton, Prince William and Prince Harry tapped Jason Knaus, previously head of PR at the Royal Bank of Scotland, to manage their communications as their first stateside trip approaches. Knaus doesn’t begin until the new year, but we’d suggest that his first action should be moving to quash all those stories about the ridiculous dress code for journalists who want to interview the Brits. Our sister site Media Jobs Daily has some suggestions

APCO Worldwide chose the right time to make a big announcement: international president Brad Staples will assume the CEO role in January and founder/current CEO Margery Kraus will be executive chairman.

Two other changes will take place effective January 5th: Evan Kraus (that’s Margery’s son) will be the company’s president and managing director of operations while Neal Cohen will be vice chairman of the board and head of global client strategy. The elder Kraus writes, “Brad, Evan and Neal represent the very best of APCO – deep global perspectives, understanding of the changing communications landscape and commitment to providing the very best thinking to our clients.”

Read more

Spin the Agencies of Record

bomber ski

  • M&C Saatchi Sport & Entertainment will be PR AOR for Bomber Ski, a company that sells performance skis “handcrafted in a small race lab in Italy.” The firm will be overseeing all of the company’s events and pitching stories to sports and lifestyle media. Some of the company’s upcoming products will feature artwork by Keith Haring and Michel Basquiat, who was known to be a “powder hound.”

Read more

17 Firms That the New York Observer ‘Top 50′ List Missed

NYO LOGO

Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

Read more

Roll Call: Burson-Marsteller, Lippincott, Fingerpaint, and More

Burson-Marsteller announced the promotion of Nicole Cornish to the position of chief operating officer for the North American region. Prior to today’s announcement, Cornish simultaneously served as CEO of the agency’s “grassroots operation” Direct Impact and SVP of its North American operations. The release tells us that her primary focus as COO will be talent retention and recruitment; she will report directly to US CEO Michael Law, and EVP Connie Partoyan will assume the role of President at Direct Impact, which is currently looking for a new CEO.

Cornish, who operates out of Washington, D.C., has spent well over a decade with the B-M organization, first as a manager of brand marketing. She joined Direct Impact in 2003 and was named CEO in 2012. She previously spent more than two years as an account supervisor at Edelman.

Branding firm Lippincott expanded its executive team with the hiring of Cory Cruser as partner in its experience innovation practice. Cruser joins the firm from digital ad/marketing agency Razorfish, where he served as group director and lead of the data-driven marketing. Prior to joining Razorfish, he served as a manager/strategic consultant at professional services firm Ernst & Young.

The release tells us that Cruser’s duties at Lippincott will include insights regarding its digital services; his resume includes extensive work in the user experience field including establishment/management of data analysis and innovation capabilities. (Link)

Read more

Former Partner Sues Canada’s Largest PR Group

Today we learned, via an anonymous source, of a motion filed last month against National Public Relations, the self-described “largest public relations consultancy in Canada.”

The suit is being filed by a Richard Zeidel, who was until recently an SVP/partner at Canadian digital agency Sonic Boom, in which National holds a majority stake (the motion calls National “a power broker in Quebec politics”). The RES PUBLICA Consulting Group, respectively, is the parent company of National.

Here’s a copy of the motion:

In short, it accuses the firm’s parent company of using the defendant to better position itself for a pending merger/acquisition and then pushing him out.

Read more

Spin the Agencies of Record

Screen Shot 2014-11-14 at 1.42.39 PM

  • The Garrity Group Public Relations of Albuquerque will be PR AOR for New Mexico’s Health Insurance Exchange. The team, which includes Burson-Marsteller’s US Healthcare Practice and Poston & Associates, will handle media relations, social media, public affairs, annual reports and more…while hoping that the damned thing works as advertised.

Read more

<< PREVIOUS PAGENEXT PAGE >>