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Awards

5 Reasons Why Your Clients Should Participate in the Shorty Awards

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So we attended the 6th annual Shorty Awards on Monday night. We did so not just to honor Sawhorse Media/Shortys founder and friend of the show Greg Gallant’s RSVP, but also to witness what has become something of a cultural institution.

While it’s true that we spent much of the evening hanging out in the press room and nursing a beer or two, we saw enough to believe that a win, nomination or sponsorship would almost certainly be a good thing for any client looking to stand out on social or target that elusive youth demo.

Here are five compelling reasons why (apologies if they closely resemble the reasons to participate in every other awards show).

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

The Future of Content Marketing Is Here, and It Looks a Lot Like Snapchat

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One of the more interesting social campaigns honored at this week’s Shorty Awards was the one promoting Wet Seal on Snapchat–a campaign for which the brand’s agency ICED Media lent the “keys” to its account to a 16-year-old fashion vlogger.

Like many of our readers, we’ve only begun to dip our toes into the Snapchat pool (by drawing various hairstyles on our puppy). We’re still not sure what to make of the network as a promotional tool, yet Wet Seal’s campaign earned the brand more than 9,000 new followers.

Many top agency leaders will tell you that Snapchat and networks like it represent the future of creative content marketing.

We spoke to ICED president Leslie Hall to learn more.

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FleishmanHillard, Beekeeper Group Among Those Who Take Top Prizes at the PRWeek Awards

prweek awardsIn a packed ballroom at the Grand Hyatt above New York’s Grand Central Station, PRWeek handed out its annual awards to firms including Ketchum, FleishmanHillard and Beekeeper Group.

Starting with a video that repeatedly reminded us that we were at the “Oscars for the PR industry,” the event launched into perhaps its most poignant award. Communicator of the Year was given to Edie Windsor, whose courage and tenacity led to the overturning of the Defense of Marriage Act. Though she couldn’t be there, there was someone in attendance to accept the award on her behalf. In a statement, Windsor thanked the magazine for the honor, but also thanked the industry — “the real communicators,” she called them — for carrying her message far and wide.

In addition to Windsor, the Human Rights Campaign also took home an award for Best Use of Social Media/Digital. The award recognized the group’s efforts to realize its mission of equality for the LGBTQ community.

The remaining awards were handed out to some familiar names as well as some relative newcomers.

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Astronaut Chris Hadfield Wins PR Award for Being Awesome

20140306_C9610_PHOTO_EN_37641We generally don’t post on awards announcements here at PRNewser because 1) we don’t have the resources to give out our own awards and 2) that’s kind of your job.

In this case, however, we will make an exception because Chris Hadfield is the world’s coolest astronaut (apologies to Sandra Bullock).

The Canadian Public Relations Society gave its President’s Award for Outstanding Public Relations and Communications Management to former-Commander-now-Colonel Hadfield yesterday. Why?

For bringing media attention to the Canadian Space Agency and the International Space Station, of course.

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Breaking Bad May Have Just Been Broke at SAG Awards for Hitler Humor

It’s been hailed as one of the best shows of our generation. And while Breaking Bad is done with production and cleaning up on awards, something wicked this way comes from this past weekend’s SAG Awards on TNT.

The show was up for ‘Outstanding Performance by an Ensemble in a Drama Series.’ And it didn’t matter what schleps the show was up against, Breaking Bad has been cleaning house this year—and rightly so.

And the winner is…doesn’t matter any more after what happened during the acceptance speech.  Check it:

Although there is no volume, that is the great Bryan Cranston accepting the award on behalf of his cast, who won another for ‘Outstanding Lead Actor.’

During his speech, he thanked the entire cast with this sentiment “You are the nicest bunch of white supremacist Nazis I have ever worked with…[and] I swear to you, I would kill you all over again. I really would.”

Fun and yuks, right? A guy is allowed to indulge in this euphoric state, right? If you are Patrick Sane, the fool on stage left heiling effin’ Hitler, the answer is “not so much.” I’m certain the guy doesn’t have autographed copies of Mein Kampf on his nightstand, but come on, dude. Hitler? Really? Hollywood. Where you get away with anything.

The 10 Biggest PR Losers of 2013

Oh sure, he looks happy NOW...

Sure, he’s happy now. Just wait ’til he wakes up tomorrow.

Now that 2014 has granted us nearly 48 hours’ worth of hard-earned hindsight, we’d like to pull out our overgeneralizing caps and name the ten biggest losers of the past year.

This list isn’t about individual failures destined to be remembered for decades: it’s more about the entities that lost the public’s trust in 2013.

So check it out and feel free to disagree with us, because that’s what the Internet is all about.

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Canadian Agency Can Print Its Own Awards, Thank You Very Much

We don’t generally report on firms winning awards, because it’s your job to brag. But we get how awesome it is to win stuff and we pay attention to those honored for doing great work.

That said, we think you’ll all agree that awards shows get to be a little ridiculous, and Canadian agency Rethink turned the whole self-congratulatory mess into a joke with the help of something close to our hearts here at Mediabistro: 3D printing. (Check out our upcoming events!)

Of course, Rethink created this spot to play at a local awards ceremony so everyone in attendance could laugh at themselves while still feeling all the jealousy and glamour and frivolity that comes with winning “the most awards in the world.”

So what we’re saying is: nice stunt, guys.

Julia Louis-Dreyfus Accepts Emmy Award with ‘Faux PR Rep’ Tony Hale

We’re not quite sure how Julia Louis-Dreyfus beat Tina Fey and Amy Poehler to win two consecutive best actress Emmy awards for Veep, but her acceptance speech last night was pretty good. We mostly like the fact that she and Tony Hale stayed in character as a public figure and her “faux public relations rep“, who has to remind her to tell the viewers at home just much she loves her family.

We can see why Dreyfus chose not to repeat last year’s “Amy totally deserved this” bit, though: it obviously didn’t work last time. (Watching co-star Anna Chlumsky text during the speech is a nice finishing touch.)

James Franco’s Publicity Campaign Urges Oscar Voters to ‘Consider This Sh*t’

Hollywood publicists are coming up with new and innovative ways to push their clients’s projects during awards season, aren’t they? We find it interesting to consider the fact that some in the industry work as “Oscar publicists” pushing clients’ movies to Academy voters six months a year—and that star PR man Warren Cowan claimed to have created the Oscar campaign in 1946 when he pitched The Los Angeles Times to support Joan Crawford for best actress.

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This Year’s Emmy Nominations Reflect The Incredible Changes Happening In Television

Any chance we have to ooh and ahh at our favorite celebs and over our favorite entertainments is welcome, particularly as we recover from the cavalcade of distressing news we got this week. Enter the Emmy award nominations.

But these noms should also inspire some amount of awe for putting on display the tremendous shifts happening on the boob tube.

First, we have the talk of the town: Netflix. The one-time snail mail DVD service (and Qwikster… remember that?) has made history with a best drama nomination for its original series House of Cards. In fact, it earned a total of nine nominations, including recognition for acting. It helps when you’ve got Kevin Spacey and Robin Wright in the cast. The fact that a Netflix series can attract that kind of talent speaks to the depth of broadcast entertainment and the willingness out there to try something new.

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