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Bad PR

Mattel Shushes F-Bomb Barbie

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NSFW or Home

Imagine that you are the dedicated parent of a sweet seven-year-old girl. Quite naturally, the girl can’t walk past a toy aisle without jonesin’ for a Barbie. While visions of brushing her fake locks of blond love dance in her head, you examine the price tags in disbelief.

Then you grab the new Talkin’ Barbie, much to your daughter’s delight. Good times.

Following the 38 minutes it takes to rescue Talkin’ Barbie from her plastic bondage, your daughter hits the button and you hear “What the F*ck!” Quite naturally, you rush to wash that sweet girl’s mouth out with soap … and then she tells you it was the doll.

This is (allegedly) a true story.

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Radisson ‘Suspends’ Vikings Sponsorship; Will Other Brands Follow?

radissonDespite the “tsunami” of bad press that has begun to touch on NFL sponsors like CoverGirl via the hashtag #GoodellMustGo, we think it safe to say that most of the corporate names backing the world’s most profitable sports league will continue keeping the bench very warm until Roger Goodell does something that goes well beyond the poor management practices he’s displayed so far this year.

However, one brand did make headlines last night by becoming the first to drop its sponsorship: Radisson Resorts will (temporarily) suspend its relationship with the Minnesota Vikings. This move almost reminds us of the team’s decision to (temporarily) suspended running back Adrian Peterson himself when he was charged with abusing his son: the suspension lasted one game, and the team will allow him to continue playing while under indictment.

To answer the second part of our headline, then, the answer is almost certainly “no.”

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#GoodellMustGo: NFL Sponsor CoverGirl Caught Up in Bad Press Tsunami

This weekend brought another wave of bad PR for the NFL in the former of #Goodellmustgo—and it’s threatening to take down one of its key sponsors.

The photoshopped image below was taken and modified from CoverGirl’s “Get Your Game Face On” campaign, which sought to create a series of “official team makeup looks,” and paired with the trending hashtag #Goodellmustgo.

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As documented by Jezebel

The company pimped it on its Facebook page, on Instagram, on Twitter, and even made an entire board of NFL makeup looks on Pinterest. Every team. Including Ray Rice’s team, the Baltimore Ravens. Fans excited about Girling the hell out while cheering on their team could find all of the looks on Cover Girl’s special NFL Game Face website.

But today the website is gone and we’re left to wonder: is CoverGirl’s NFL partnership gone as well?

Almost certainly not.

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THIS JUST IN: NBC News Pays for Matt Lauer’s What?!

THIS JUST IN 2It is no secret that today’s national “morning show” hosts make a very fine living.

Sure, they get benefits of modeling clothes, makeup, and shoes, so it’s not like they are paying for that stuff. Then, they are given a seven- or eight-figure income to look beautiful, act common, and fake sincerity during stories, as in “And our prayers go out to you and yours.”

As if they are genuflecting in mass or mosque for your mom because of a tweet you sent their way.

These facts notwithstanding, the people at NBC News have waaaaaay too much residual money on their hands. Cases in point: Chelsea Clinton and Matt Lauer.

Oy Vey!

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Pam Oliver on the Future of FOX Sports: ‘Young, Blonde, and Hot’

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On the sports journalism ladder, the sideline reporter usually places just above the Fantasy Football reporter.

Typically, this is the reserve talent forced to stay on the sidelines and eavesdrop on coaches’ bickering, trainers’ questioning, and top draft picks’ prayers. When it’s cold, they freeze; when it’s raining, they get wet; when it’s time for a commercial break, no one cares. For almost 20 years on FOX Sports, Pam Oliver. has done this job, eventually earning a regaled spot on the “A team” with Troy Aikman and, yes, Joe Buck.

Recently, however, the FOX Sports grand poobahs sidelined Oliver for a younger model — Erin Andrews. It took a while, but Oliver finally sounded off on that hire. Loudly.

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STUDY: President Obama’s Ratings Hit Another Record Low

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From ISIS to the economy, domestic drama to foreign policy, it seems that the President is damned if he does and damned if he doesn’t.

Last month, the entire U.S. government received the deplorable edict of the worst approval rating ever, with 71 percent of respondents saying that the country is “headed in the wrong direction.” The same Gallup poll revealed that only 41 percent of Americans approve of the work done by the Oval Office.

This month it got worse.

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On the #HeadlessDay PR Blunder Apology

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On the same day that news of of U.S. journalist’s Steven Sotloff’s death at the hands of ISIS terrorists broke, ThinkJam in collaboration with Fox Home Entertainment rolled out a Headless Horseman-themed campaign to promote Sleepy Hollow:

“Heads will roll as sleepyheads celebrate Headless Day today, September 2. On this National Beheading Day, viewers everywhere can share in the fun as fans prepare for the release of Sleepy Hollow: Season One on Digital HD now and arriving on Blu-ray and DVD September 16.

“We hope you like them and are able to share them with your readers! If you share via your social media platforms, please tag them with #HeadlessDay!”

This isn’t just a case of bad timing—it’s a case of bad thinking… of surrendering to the laws of inertia when good sense would suggest giving up. After all, last Tuesday marked the two-week anniversary of journalist James Foley’s grisly beheading.

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CeeLo Leaves Twitter, Loses TV Show After Insensitive Rape Comments

CeeLo Green did not have a good weekend.

After pleading “no contest” to slipping ecstasy into a date’s drink, the singer took to Twitter to share his own completely despicable definition of sexual consent, saying, “People who have really been raped REMEMBER!!!”

Unless, you know, they were drugged. But don’t worry, he went on to address that technicality as well, exclaiming,”If someone is passed out they’re not even WITH you consciously! so WITH Implies consent.”

Oh, that’s how it works!

On Monday, Green attempted to back-peddle by allegedly tweeting the following semi-apologies, which read less like a mea-culpa and more like a celebration of avoiding jail time with a “sorry” to those who supported him sprinkled on top.

The whole I-don’t-condone-rape-thing seems like sort of an afterthought…

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Bad PR: Malaysia Airlines ‘Ultimate Bucket List’ Competition

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Straight from the files of What Were You Thinking? comes a “Bucket List”-themed contest from Malaysia Airlines that ranks as the second worst decision recently made by the beleaguered travel brand (the first was to retain its name in the “rebranding” campaign that started Friday with the elimination of 6,000 jobs).

As reported by Time, potential customers in Australia and New Zealand were recently invited to share their “bucket lists” (i.e., lists of things that one has not done before but wants to do before dying) for a chance to win a free ticket.

We don’t even need to tell you why this idea was one of the worst possible choices for the company.

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Sexist Headline in The Telegraph Sparks Backlash, Social Media Uproar

When was the last time you saw a headline about a man’s job promotion that read, “Father of Three Poised to Lead Major Company?”

Oh, that’s right. Never. Which is why this recent headline in The Telegraph announcing the expected career move of Rona Fairhead, the former Financial Times chief executive who is likely about to become the first female chair of the BBC Trust, just didn’t sit well with readers.

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Is it true and accurate that Ms. Fairhead is indeed a mother? Yes. Is it a worthy and major accomplishment of which she should be proud? Of course. Is it the most relevant of her accomplishments with regard to her career? Nope.

The paper could have mentioned that she is a longtime businesswoman who holds an MBA from Harvard Business School, or that she was a former employee at Bain & Company and Morgan Stanley and the former CEO of Bombardier’s UK Aerospace Services, or that she is currently a non-executive director at HSBC Holdings. But instead, the paper decided to focus on the novelty of a woman (a mother, no less!) holding such a position of power. Read more

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