AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Bad PR

Greenpeace Leaks Edelman’s ‘Shoot the Messenger’ Strategy Docs

transcanada

“Spread doubt about your opponents” is a common strategy recommendation for clients guaranteed to stir up controversy, but that fact doesn’t diminish the effect of the internal Edelman documents that Greenpeace leaked to The New York Times and Canada’s CBC News yesterday.

For reference, Edelman represents TransCanada, one of the companies behind the pending political fistfight better known as the Keystone XL Pipeline. This story concerns a different project called Energy East, which would transform a natural gas pipeline into one equipped to carry more than a million gallons of crude oil across Canada each day. The project, if completed, would also allow for easier exports to the United States.

The docs essentially suggest that TransCanada should do the very same thing other political advocacy groups do: uncover unflattering information about its ideological opponents and leak it to friendly news outlets without placing its own name anywhere in subsequent reports.

Read more

Did Al Roker Just Show PR Pros How to Get Noticed?

Whelp, it’s official. Al Roker has finally made his legend eternal by taking a bold step into the Guinness World Book of Records with a 34-hour uninterrupted weather forecast because dude had nothing better to do on a Wednesday morning.

Playfully dubbed #Rokerthon, the stunt was geared to raise money for Roker’s Crowdrise campaign, which benefits the U.S. armed forces and the United States Service Organizations (USO). NBC reported the event helped raise over more than $70,000 for the charity.

Admirable. Laudable. And yes, laughable. (I mean, they guy had to break a record set by some Norwegian meterologist, so that’s funny.)

And there’s your question PR pros: Is that really what it takes these days — stunts? Seriously?!

Read more

Olive Garden Gets Its Super Size Me Moment With ‘Never Ending Pasta Pass’

olive garden pasta passPeople got so excited about the Olive Garden “Never Ending Pasta Pass” that they sold out in 45 minutes back in September. Yay! So much pasta! But we all knew this wasn’t going to end well right? Right.

A Business Insider staffer got his hands on one — $100, 49 days, all the pasta you can eat with breadsticks, salad and Coke beverages — and went to work. Well, he went to Olive Garden. And started to get sick after the first 20 days.

Word to the wise: Any restaurant, food or beverage company that’s thinking of doing an all-you-can eat special should probably think twice.

Read more

Delta Loses Another Pet, Says Proper Procedures Were Followed

delta planeDelta Airlines says that it continues to investigate how another dog went missing this time at LAX, but maintains that preliminary findings show the company’s procedures were followed. Even still, the airline has offered passenger Frank Romano $200 towards another flight. There are so many things wrong here.

First there’s the issue of missing pets that Delta is developing a reputation for. LAist has three examples since 2010; one dog was killed by a car. And in one separate case cited just to bring the point home, the airline mixed up two children and sent them to the wrong cities.

Being detail-oriented about getting people, pets and cargo from one place to another is a basic that Delta has to master for the sake of its reputation. And whoever wrote the statement in this case isn’t doing the company any favors.

Read more

Home Depot Needs Reputation Cleanup in Aisle 1

Home-Depot-Security-BreachBREAKING NEWS (seriously): Home Depot’s image problems just got a lot worse. More than 53 million emails were stolen as a result of hackers purchasing credentials stolen from a third-party vendor, according to Krebs on Security.

Someone, somewhere at the great orange temple of home repair did something to piss off Anonymous. You may remember in September the massive data breach Home Depot experienced when ne’er-do-wells harvested information from 56 million credit and debit cards in the United States and Canada. And now this?!

Wait until you here more about where the hackers found this information…

(Image: omacomp.com)

Read more

Silicon Valley Has Some of America’s Slowest Internet Connections

silicon valley

TODAY IN IRONY: When a city in America earns a reputation, it will generally be embraced or immediately changed.

Philadelphia, with more than its share of unfriendly people in the world, is called “the City of Brotherly Love.” There’s New York, where very few people actually taste the Big Apple. There’s Dallas (or Fort Worth) where people assume everyone drives to work … on the horse resting right outside the bait and tackle shop.

And then, there’s San Francisco — a liberal utopia in the minds of some, a homogenous setting with arms wide open for others.

The city is also known for nearby Silicon Valley: birthplace of technology, epicenter of innovation…and one of the worst places in the country for Internet reception.

Read more

A-Rod Completes the Destruction of His Own Reputation

NYP A Rod

We can add the Yankees’ Alex Rodriguez to the ever-growing list of celebrities who do NOT take our advice. More than a year ago we suggested that he come clean about the steroids, and today The Miami Herald reports that, while he did admit to taking banned substances from 2010 to 2012, he didn’t tell the public — just the DEA.

From the Herald:

According to a written “report of investigation,” Rodriguez admitted paying Bosch for supplies of testosterone cream, lozenges laced with testosterone (aka “gummies”) and human growth hormone injections.

Read more

THIS JUST IN: Teacher Takes 11 Kids on Field Trip…in Her Honda Accord

THIS JUST IN 2Teachers are responsible for some of the most important work on the planet: educate our future generations.

Despite what Time magazine staffers think about their locked-in job security (and sometimes, rightly so), teachers deserve much more respect and pay for what they have chosen to do for a living.

That said, there are other teachers out there who make Rosie O’Donnell look like a nice, sweet lady…and then there is this woman from some backwoods, high-heels-and-socks town in Oklahoma who took 11 kids on a field trip.

In a Honda Accord. With two students in her trunk.

Read more

If Donald Trump Hates the Media, Why Is He Doing This?

trump_hairThere are many proud organizations that focus on the ethics of journalism (e.g., National Press Club, Society for Professional Journalists, local Press Clubs…like the one in Dallas/Fort Worth, my fare burg) and others designed to foster better relationships with those journalists (e.g., PRSA, IABC).

In those prestigious institutions, one might find a dart board bearing the universally mock-able face and hairdo of Mr. Donald J. Trump.

The Don’s journalistic interests usually range from suing a journalist for cockamamie reasons to blasting the general practice for doing the job it’s supposed to do (just not to his liking). Yes, he’s an avowed media troll. Yet some journalists will do anything for eyeballs and affection, which is why Trump is keynoting a First Amendment event later this month.

That makes sense (or is it cents?)…  Read more

STUDY: Got Milk? You Might Need Life Insurance, Too

yoda got milkRemember the campaign “Got Milk?”

It was greatness. It was a hall-of-famer. It was a catalyst for a milk-drinking and bovine-appreciating renaissance.

Back in June 1993, shoppers who weren’t quite sure what to take with their Lucky Charms got a bit of help via this inventive campaign.

Pity, because — according to a new study performed in Sweden – drinking more than three glasses of milk a day raises the risk of fractures and early death.

What was that about doing a body good?  Read more

<< PREVIOUS PAGENEXT PAGE >>