If you wanted to, there’s a lot you could say right now about PR’s influence in the world of foreign affairs: Gaza, Putin, who is winning, who is losing, etc…but the most interesting question may be who is profiting?
“… [I]ncreasingly, governments look to PRs and lobbyists to give their image a scrub. What it is, is reputation laundering. What they are buying is a good image in political centres like Brussels and Washington, in the international and financial media and with investors. Governments and dictators will look overseas for this type of expertise, and London has become the place to go for it.”
London is profiting (to the tune of roughly £7.5 billion per year), and VICE UK’s Jack Gilbert is naming names: Bell Pottinger, Portland Communications, and more.
In a must-read article published today on VICE, Gilbert puts the hard questions to Tamasin Cave, director of Spinwatch (a PR watchdog organization) for an excellent expose.
Highlights after the jump.