I see hops. And yeast. And water.
We all know that customers care about ingredients thanks to the GMO debate and the “is it really pomegranate” false advertising case that received a big thumbs up from the U.S. Supreme Court this week.
Seems shoppers don’t trust big-name clients to be honest about what’s in their products–and given the fact that Minute Maid’s “pomegranate blueberry” juice is actually “0.3 percent pomegranate juice, 0.2 percent blueberry juice and 0.1 percent raspberry juice”, we can’t say that we blame them.
It never really occurred to us to apply this principle to beer, but someone did–and two of the world’s biggest brands just responded.
Their findings are refreshingly dull!