FULL DISCLOSURE: I am a proud former Burson employee.
That said, the Washington Redskins lost whatever integrity they had left when they hired Burson-Marsteller yesterday. Don’t get me wrong, the hire made sense. If B-M is known for anything, it is a powerful one-two combination of public affairs and crisis communications.
Those are two things that team and its thick-headed owner sorely need.
The problem is that Redskins owner Daniel Snyder didn’t hire them to help his football team do the admirable thing. He hired B-M to help his team continue to do the wrong thing.
And there goes his credibility, swirling down the drain.