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Campaign launch

UN Women Goes Orange to Raise Awareness About Violence Against Women

orangeurhoodYou may have noticed a lot of orange online today.

The UN Secretary General’s UNiTE to End Violence Against Women campaign kicked its “Orange Your Neighborhood” initiative into high gear. The hashtag “orangeurhood” was trending for part of the day today. And the UN Women Twitter handle was filled with photos from around the world of people surrounded by the color in a sign of unity.

Today is the International Day for the Elimination of Violence against Women, and marks the beginning of 16 days of activism , heading straight to Human Rights Day.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Timely Takeover: Flywheel Raises $12 Million to Take Back the Streets from Uber

uber taxi

For the past couple of months, Uber has lost about all of its fanfare and applause in exchange for a few million middle fingers.

As you have seen in the PRNewserverse: we had a sexist PR promo for “hot chicks,” Emil Michael’s horrific implosion, the CEO’s apology-ish, and public opinion on why a “the press sucks” strategy really doesn’t work. In short, it’s been an #UberFail.

The timing couldn’t be better for Flywheel, a taxi hailing app, which has decided to get its real estate back with a $12 million Series-C fundraising grab.

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Jessica Chastain Can Only Promote One Movie at a Time

chastainHere’s a fascinating piece we came across yesterday in The New York Times about the challenges of promoting a movie.

Jessica Chastain is a big star now, but she also continues to appear in smaller, more challenging films. She’s currently helping to promote Christopher Nolan‘s epic space saga Interstellar, which opens today. Now check out this promotional stipulation:

“…Mr. Nolan and others, for the most part, are enforcing an agreement that says she cannot campaign for any film but Mr. Nolan’s from early October through early December.”

This means that she’s contractually obligated not to actively promote A Most Violent Year, in which she plays the lead role. That movie hasn’t been released yet but is already receiving heavy Oscar buzz.

Its promoters are relying heavily on Chastain’s star power to get people in the seats. And right now they’re out of luck.

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Victoria’s Secret Just Doesn’t Get It


…or maybe they get it too well.

No, these Victoria’s Secret models aren’t wearing Halloween costumes — they’re just so heavily Photoshopped that one can barely recognize them as real-life human beings.

We don’t know about you, but we find the brand’s UK “perfect body” campaign to be a bit odd given all the recent studies telling us that consumers want more “authenticity” and emotionally rewarding “relationships” with brands. The tagline for this campaign might as well be “we’re perfect and you’re not.”

Shockingly, that public is less impressed with this campaign than jaded New Yorkers were with their new “ambassador” Taylor Swift.

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Avengers 2: Age of Ultron Trailer Leaks; Marvel Embraces Crisis

ultron avengers

Hell hath no fury like a Comic Con nerd bent on finding a trailer and leaking it.

This has consistently been the plight of Stan Lee and Marvel Studios — how to protect the brand from making a movie public before the marketing campaign is ready. Granted, it’s only a week early, but is nothing sacred, people?!

Marvel Studios was forced to release the official trailer (in all of its glorious HD viewing pleasure) thanks to some troll out there with too much time on his hands who somehow posted the video. Many companies would have flipped out, but it takes a superhero to embrace a crisis…fittingly, Marvel did just thatRead more

Monica Lewinsky Re-Emerges To Tackle Cyberbullying, Rebuild Her Reputation

Looks like that Vanity Fair article was just the beginning of the public return of Monica Lewinsky.

She started yesterday by joining Twitter and quickly gaining 61,000-plus followers (as of this afternoon at about 4pm ET). She has only tweeted three times.

Then she spoke at the Forbes Under 30 Summit to announce that she’s going to be actively involved in a “cultural revolution” against cyberbullying.

“I was Patient Zero,” she said to a crowd of about a thousand millennials.”The first person to have their reputation completely destroyed worldwide via the Internet.”

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Emma Watson Launches HeForShe Campaign: Fighting for Women’s Rights Isn’t ‘Man Hating’

This was a big weekend for activism. This also happened: Emma Watson, Goodwill Ambassador for UN Women, helped to launch the HeForShe gender equality campaign. The campaign seeks to mobilize men in the fight for women’s rights, “[bringing] together one half of humanity in support of the other for humanity, the entirety of humanity.”

This is the second campaign we’ve seen in recent days that, while focused on an issue that has a greater impact on women, hopes to include men in a larger capacity. We support this.

Watson spoke on this, and took yet another step towards reviving the reputation of the word “feminist.”

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Colorado Advocacy Group Runs Maureen Down-Inspired Weed Safety PSA

Here’s an amusing aside from Colorado, which — as Denver Post editor Ricardo Baca reminded us earlier this month — is now home to a large and quickly growing legal marijuana industry.

When something becomes a legitimate consumer good, its sale requires PR and marketing services. Longstanding advocacy group The Marijuana Policy Project and its CO-based spinoff Consume Responsibly have assumed those duties, responding to New York Times writer Maureen Dowd’s infamous “I ate too much pot and TOTALLY freaked out” op-ed with a mature PSA campaign and an outdoor billboard (note the red hair, which is obviously her natural color):

Consume responsibly

The campaign is fairly extensive: it includes a web presence and some print elements after the jump.

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Cartoon Network Launches Anti-Bullying Campaign That Reaches Adults and Children

The Cartoon Network has launched an anti-bullying campaign, “I Speak Up,” that coincides with the network’s Speak Up Week, taking place between September 29 and October 3. For the “I Speak Up” portion of the campaign, the Cartoon Network has gotten participation from Attorney General Eric Holder and Secretary of Education Arne Duncan. They’re also asking for help from all of us.

The network wants the public to submit videos with the hashtag #ISpeakUp that encourages others to pay attention and participate as well. Submissions to the campaign’s website that are selected by the network will become a part of clips that appear on TV and online.

In addition to AG Holder and Secretary Duncan, notable names including Robin Meade from HLN Morning ExpressAmerica’s Got Talent‘s Howie Mandel, and CNN’s Anderson Cooper are also participating.

This lineup of supporters is impressive. But just as important is the outreach that the network is doing to parents and educators.

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Bingeing on…Radio? WNYC Makes #SmartBinge Happen

Want to be extremely knowledgeable at your next dinner party? Comedian Eugene Mirman has just the thing for you: #SmartBinge—it’s somehow both “the new black” and the driving force behind WNYC’s new hashtag-centric, digital, social and mobile advertising campaign that launched earlier this summer.

This campaign positions WNYC’s library of audio podcasts as content to be similarly consumed to the videos you would find on Netflix, Amazon Prime and Hulu: in binges.

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