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Career Development

A Day in the Life of a Marketer: Long Hours, No Lunch, Dashed Dreams of Being an ‘Artist’

Oh good, it’s not just me.

According to a new survey conducted by AtTask in partnership with MarketingProfs, life is hard for modern day marketers and public relations professionals.

Here’s the breakdown: we work long hours (the survey found that nearly one in four of us works 10 or more on an average day); we’re slaves to our inbox (3 to 4 hours each day on email); we routinely skip lunch breaks (56 percent of us eat at our desks).

Despite all this, we still feel like we can’t get anything done. Case in point:

“An astounding 40 percent of marketers blame manual tasks, unexpected projects and rework as primary sources of lost productivity.”

Sadder still, one in three of us still dreams of a career in the arts while another 16 percent are scheming to transition into a more left-brained field like business, law or engineering.

Does this all sound like the conversation you just had with your next-door office mate?

It’s deja vu all over again.

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Moving Up in PR: Career Advice for Junior-Level Candidates

PR on paper

What’s the current status of jobs in the PR field?

We’ve already established the fact that the industry has a high turnover rate; on Friday, Laurent Lawrence of the PRSA gave us some very solid theories regarding the why behind that fact.

Yet we’ve also heard from both younger readers who find it difficult to break into the field and from college grads who can’t seem to find the right position due to a perceived lack of experience.

We spoke to Courtney Lukitsch, principal and founder at Gotham Public Relations, to learn more about how she approaches the hiring process and what she thinks young, ambitious professionals need to do to advance.

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Social Media: One Place to Find Technical, Sales Writing Gigs

Technical and sales writing does not carry with it the romantic image of sitting in a cafe in Paris, the excitement of chasing down a lead or the somber atmosphere of writing poetry on a rainy day. But it does allow for a starting point in writing for companies and brands, not to mention a means of a steady income.

Amanda Layman Low did not picture herself working in technical writing for a sales consulting company, but now that she’s there she recommends it as a career option for all writers. For those who may not have considered the option of writing copy for brochures, manuals, PowerPoint slides, etc., Layman Low says you should “dip your toes in” as there will always be a need for technical writers. She writes:

Google technical writing jobs or sales writing jobs. The company I work for is a sales consulting company, but most corporations have their own in-house writers and contractors who provide content for training, presentations and other corporate materials.

If you’re interested in pursuing technical writing, one place to start is social media. Layman Low applied for her current position by seeing the status update of a friend of a friend and recommends mining social media for job opportunities.

For more on technical writing and what it means for you as a writer, read: The Case for Breaking Into Technical Writing.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.


PR Ranks #4 on ‘Top 10 UK Jobs of 2022′ List


You won’t be surprised to learn that the best jobs of the future will require an ever-evolving set of increasingly specific skills.

You also probably won’t be surprised to learn that communications ranks near the top of the “best jobs of 2022″ list, according to the CIPR.

The UK’s Institute for Public Policy Research just released a study that–despite being British–should resonate with industry vets, newbies and aspiring students alike.

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Successful and Unsuccessful: What’s the Difference in PR?

motivation successI’m a fan of LinkedIn. In fact, “slightly addicted” has been a description hurled in my direction. One day, I was perusing everyone’s fine work when I ran into a nugget from Dave Kerpen, author and chief executive of Likeable Local. And I’ve been thinking about it ever since.

As with most gold in terms of information, there is nothing original — just recycled at the right time.

Kerpen shared a postcard he received (posted after the jump), which should really make you stop and think, if even to reassess what you are doing right or wrong in your creative career. These dichotomies of what is the difference between successful and unsuccessful people are applicable to any vocation.

However, after filtering through it, there are few that really speak to flacks. Enjoy.

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Meet PR’s Diversity Problem

shutterstock_107994005First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives).

According to major organizations on both sides of the Atlantic, however, ethnic diversity remains a problem.

The Public Relations Consultancy Association—Europe’s largest industry trade group—just announced an audit to better measure the state of diversity in the business. The audit will apply to both agency and in-house teams, and its questions will concern “fair recruitment practices and diversity and equality policies.”

The PRCA launched a Diversity Network earlier this year after studies found that, while 14% of UK residents belong to a minority group, only 8% of PR/marketing/advertising industry employees can say the same—and a whopping 90% of PR professionals are white. The reason for this gap, according to another PRCA study, is that awareness of the industry among minority groups is low.

The United States faces a very similar challenge.

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STUDY: 4 out of 5 People Believe There Is an ‘I’ in Team

teamwork_blameThis life we have chosen as flacks is one of many aspects — creativity, spur-of-the-moment decisions, crisis planning and preparation, multitasking, but specifically, relationship building.

It’s a primary facet of everything we do. From working with the media to learning about clients, building a team to reinforcing a brand, if you don’t strive to create relationships in all that you do, consider picking up an application at Mickey D’s on the way to work tomorrow.

And if that is you, buck up, lil’ camper. Evidently, you are not alone thanks to a new study developed by the University of Phoenix.

In fact, 84 percent (more than four-in-five) of working adults believe working on teams in the workplace is difficult. Of working adults who think teams often fail in the workplace, more than three-in-five (61 percent) say there is not enough training.

What else? More after the jump…

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What are the Top 5 Social Media Trends of 2014?

Courtesy: SEOMWorldOkay flacks.

Regardless your age, you can’t ignore the power of social media. You have tried not to embrace it but you know that’s an exercise in futility, right? You think that pitching via DMs are rude and emails will never die because technology can’t pass the industry by that much. Namely when you have clients calling you daily about an idea for a Facebook page.

So, I’m a self-admitted geek. I love social media, as noted here, here, here and here. Oh, and here.

No joke: I research SEO algorithms while watching a good baseball game. So, now that you know I’m 5-foot-2, 400 pounds and living in my mother’s basement, here are the top 5 social media trends that PRNewser would like to share with flacks across this country for 2014.

Get a pen and enjoy after the jump:

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Public Relations: The Journalist’s New Frontier (Part 1)

Andy CToday we bring you the first post in a two-part story by Orbit Media Studios founder and content marketing specialist Andy Crestodina (find him on Twitter and Google+). 

It’s inevitable. Every time I speak about content marketing around the city of Chicago, I’ll be approached by a journalist-in-transition who was sitting in the audience. With each passing month, they make up a larger percentage of the crowd.

Honestly, it’s a bit sad. These are, after all, people who chose to pursue a career in news, a noble profession that requires long hours and has never paid all that well. But at least until the last decade, it was one that provided some job security.

Not anymore, reports Holly Regan of Software AdviceSince 2000, newsrooms have laid off 25 percent of their workers, and many have closed entirely. Regan cites some depressing numbers from the Bureau of Labor Statistics, which predicts a further drop of 6 percent between 2010 and 2020. That actually sounds optimistic.

According to the American Society of News Editors, there were 40,600 print journalists in 2012, with the number expected to dip below 40,000 this year for the first time since 1978. But there’s hope for erstwhile journalists because, as Regan says, “there is still a large and growing demand for journalism skills.”

After the jump: The Content Marketing Career Explosion

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PR/Marketing Gigs Somehow Appear on Both ‘Overrated’ and ‘Underrated’ Job Lists

Today in Clickbait Posing As Research news, job listings company CareerCast tried to top LinkedIn‘s “most misunderstood jobs” story with lists of the “most overrated” and “most underrated” gigs in the market. Let us be the first to tell you that “public relations manager” somehow appeared near the top of the former list, while many jobseekers apparently underestimate how cool it can be to work as a “market research analyst.”

These contradictory rankings should serve as red flags outing the studies as nonsense, but we’ll try to figure out the reasoning behind them anyway.

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