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Cause Marketing

Beard Baubles Are Sold Out, But You Can Still Wear ‘Christmas on Your Face’ For Charity

635538892045561108-BB3-hiresWith only days until Christmas, many have already lit their trees, decked their halls, and donned hideously awesome holiday sweaters, so they may be under the misguided impression that they simply have nothing left to decorate. There may, however, be one long-neglected potential canvas left to adorn with holiday sparkle; what about the beards?

As you may have heard, ad agency Grey London heard the cries of barren beards everywhere and responded with a solution that is not only undeniably decorative, but — in keeping with the holiday spirit — highly charitable.

Enter: Beard Baubles.

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Survey: Who Gives on #GivingTuesday?

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Today is obviously Giving Tuesday — a day on which PRs with nonprofit clients look to help maximize donations. So who gives — and why? Last week Mashable showed us the causes that Americans care about most (families, animals, medical research and education), while earlier this month Vox told us, via various graphs, that our nation is a little stingy (only 13.8 percent of Americans give 2 percent or more of their income each year).

So who does give?

Today polling company CivicScience released a telling, if unsurprising, survey to answer that question.

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UN Women Goes Orange to Raise Awareness About Violence Against Women

orangeurhoodYou may have noticed a lot of orange online today.

The UN Secretary General’s UNiTE to End Violence Against Women campaign kicked its “Orange Your Neighborhood” initiative into high gear. The hashtag “orangeurhood” was trending for part of the day today. And the UN Women Twitter handle was filled with photos from around the world of people surrounded by the color in a sign of unity.

Today is the International Day for the Elimination of Violence against Women, and marks the beginning of 16 days of activism , heading straight to Human Rights Day.

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Cartoon Network Launches Anti-Bullying Campaign That Reaches Adults and Children

The Cartoon Network has launched an anti-bullying campaign, “I Speak Up,” that coincides with the network’s Speak Up Week, taking place between September 29 and October 3. For the “I Speak Up” portion of the campaign, the Cartoon Network has gotten participation from Attorney General Eric Holder and Secretary of Education Arne Duncan. They’re also asking for help from all of us.

The network wants the public to submit videos with the hashtag #ISpeakUp that encourages others to pay attention and participate as well. Submissions to the campaign’s website that are selected by the network will become a part of clips that appear on TV and online.

In addition to AG Holder and Secretary Duncan, notable names including Robin Meade from HLN Morning ExpressAmerica’s Got Talent‘s Howie Mandel, and CNN’s Anderson Cooper are also participating.

This lineup of supporters is impressive. But just as important is the outreach that the network is doing to parents and educators.

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Online Campaign Has Celebs Posting Crotch Grab Pics for Testicular Cancer

Online activism has gotten an ice cold shot in the arm with the ALS Ice Bucket Challenge, which has raised more than $100 million to date. As predicted, other causes are seeking to achieve this unbelievable level of viral action (Hot Soup Challenge?). Celebs continue to participate with these online efforts as well, which only adds to a campaign’s ability to rise to the top.

Of course, pics of celebrities grabbing their crotch in the name of charity would get some attention. Welcome to #FeelingNuts, the new campaign to raise awareness about testicular cancer.

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ALS Association Wants to Trademark ‘Ice Bucket Challenge’

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Can you blame them, really?

Yet some attorneys call the move “shameful”, comparing it to last year’s attempt to trademark the phrase “Boston Strong” in the wake of the bombing that shook that city.

Everyone from Mark Zuckerberg to Anna Wintour, a robot and a smartphone poured water over themselves for advocacy this summer. Pamela Anderson and several big fashion names even sparked some ethics debates by co-opting the meme for their own purposes.

But this move undermines the campaign.

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Food Companies Using Their Farming Connections To Tackle Big Problems


Lost amid a good deal of the talk about the wave of unaccompanied immigrant children who have crossed the southern border into the US are the children themselves and the circumstances that drove them to take a lonely, frightening and perilous journey on their own.

Coffee company Kenco is using some of its marketing effort to talk about its work in Honduras to counter the deadly gang culture that has overtaken San Pedro Sula and other areas around that country. They’ve created the clip above to talk up the program, “Coffee vs Gangs,” that will teach 20 Honduran children how to be coffee farmers. And they will publish regular updates to let people know about the progress the selected kids are making.

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Downton Abbey’s Classy, Charitable Response to ‘Water Bottle-Gate’

By now, you’ve probably seen the promotional image for Downton Abbey that’s had fans, history purists, and the internet in general in a multi-day frenzy, but in case you haven’t, here it is — out-of-place plastic water bottle and all:

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In response to the media madness, the cast of the hit show has released another image, and this one is chock-full of water bottles. Only this time, their presence is intentional, and intended to refocus the public’s attention on a worthy issue.

A spokesperson for British TV network ITV explained, “After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity – WaterAid.”

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WaterAid is a charitable organization that has spent decades bringing water, sanitation and hygiene education to where it’s needed most.

Barbara Frost, Chief Executive of WaterAid, said: Read more

Tony Hale of Veep Impresses the Ladies by Standing Up to Cancer

In Celebrity Cause Marketing news, today witnessed the debut of a spot promoting hotel search engine RoomKey and its Stand Up to Cancer initiative via Hungry Man Productions and Emmy winner Tony “Don’t Call Me Buster” Hale.

We very much like the fact that the spot satirizes the driving force behind most cause marketing campaigns (and, if we’re being honest, most charities): self-satisfaction mixed with a little third-party validation.

For the record, we hope more cause campaigns embrace this tone of self-awareness. It’s much more appealing than the guilt trip that fuels so many such initiatives.

Now, in case you doubted Mr. Hale’s acting prowess, click through for a clip of him promoting a very different kind of product…

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Batkid Begins Trailer Brings Make-a-Wish Hero to the Big Screen

The tiny hero who launched a million* tweets is headed for the big screen.

In case you missed it (yeah right), #SFBatkid was the hashtag of the fall, scoring a whole hell of a lot of attention for sponsor Make-a-Wish, the city of San Francisco and partner-in-crime social media agency Clever Girls Collective.

Now, as revealed at Comic-Con this weekend, social media superhero Miles Scott will soon hit the big–or at least bigger–screen via Batkid Begins, a “feature-length crowdfunded documentary”; the trailer debuted online yesterday.

It’s quite a cinematic effort from “award-winning filmmaker Dana Nachman (Witch Hunt)”, who has raised “$45,500 of a $100K goal to date” in an ongoing Indiegogo campaign. This looks like another big win for both Miles and Make-a-Wish; does anyone doubt that Nachman will reach her goal?

Also: whoa there, Chris Taylor of Mashable. Don’t dive too deeply into our psyches.

One thing we know for sure: this clip will give you a more positive Monday morning buzz than the new Mockingjay trailer.

*Well, 400K tweets. But still.

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