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Corporate Reputation

Chipotle Co-CEO Turns His Nose Up at ‘Cheap, Irrelevant’ Fast Food Chains

chipotle-ingredients-are-better-billboard

It’s difficult to hate on the rollers of the edible fatties, Chipotle. It tastes great, it’s “all natural”, and it’s good for you (as long as you only consume 25% of a given burrito). Even if you didn’t dig the food, the company’s advertising and CSR work is splendid (good work, Edelman).

If anything could possibly damage Chipotle’s sterling reputation, it would be perceived snobbery.

For example: “My food is better than your food. And now, let’s make fun of your diabetes.” Stressing the quality of your ingredients should not be a big deal; Papa John’s Pizza tries to do the same thing.

So guess what happened?

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Bad News for CNN Employees: Jeff Zucker Just ‘Went There’

CNN Upfront 2014

So, you think the economy has rebounded and your savings account can begin its weatherstripping for the colder days. Vacations are being planned, allowances are no longer declined and date nights are back in full swing.

Only one problem: You work at CNN.

In a corporate-wide memo recently sent to all Turner Broadcasting employees, CNN Chief Jeff Zucker and Turner CEO John Martin said that, as part of the company’s “Turner 2020″ plan, the company will unveil a new corporate structure “in the next two months.”

This is CNN.

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Anthropologie Brings Us ‘Nipplegate’

breastfeedingAnthropologie shopper Ingrid Wiese Hesson recently spoke to CBS news about an unfortunate (and illegal, according to California state law) incident she experienced at the chain’s Beverly Hill’s store, which she is calling “nipplegate.”

Here’s the story:

After spending $700 dollars on “breastfeeding friendly” clothes, Hesson sat down to breastfeed on one of the stores plush vintage chairs. Before long, she was approached by a manager, who said “I’m here to escort you to the ladies’ room so you can finish breastfeeding…”

When the manager opened the door to the restroom, she apologized for the lack of a chair. “Of course the only thing in the bathroom is the toilet seat,” Hesson noted.

Hesson said she contacted the store manager later to find out more about what had happened. The manager “said there are other customers in the store, and she thought they would be more comfortable and you would be more comfortable,” she recalled.

The manager’s actions “won’t stop me from doing what’s best for my baby, but it could stop me from shopping at stores that aren’t tolerant,” Hessen said.

Frankly, this one shocks me because I swear I’ve come across an Anthro catalogue featuring a breastfeeding model in some tribal maxi skirt pedaling optional $100 nipple tassels to plug up leakage when not in use.

It just all seems to go against the brand’s bourgeoise bohemian ethos, amirite? Read more

Walmart’s #PRFail Recognition May Win the Retailer $3 Billion

Aisles of a Grocery StoreIn the wild and wacky world of corporate PR, it seems the larger the brand, the more difficult it becomes to acknowledge mistakes. The more transparent a brand is, the more vulnerable it becomes.

That may explain what takes place in Bentonville, Ark. (the corporate home of Walmart) on a daily basis. Until recently, the brand has seemed only proactive about growth and global domination.

And then, a story in Time came out last April that read: “Walmart has cut employee hours so deeply that it doesn’t have enough associates on hand to get stuff from back-of-the-store staging areas to the shelves.”

That caused Walmart to do something differently — respond. Sure, it’s more than a year later, but they’re new at this thing. Let’s cut them a break.

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General Mills Holds Its Nose, Leaps into Climate Change

GM-cereal

General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy.

What does this mean? From the company’s post on the matter yesterday:

“Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging”

So they’re insisting that their suppliers get on board by reducing those emissions and “achiev[ing] zero net deforestation in high-risk supply chains by 2020″…or else. We assume.

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Comcast ‘Provides’ What May Be The Worst Service Call Ever

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There is no secret, no hidden truth, no mystery on this planet that refutes the abysmal customer service that call centers at cable companies provide. It’s like they all hire from the same discount store that shuttles HR rejects from the hotel.

The proposed Comcast and Time Warner merger? That’s a utopia of pleasantry just waiting for America (and one of those brands may vanish this year).  You would think the powers-that-don’t at Comcast would appreciate public perception.

Not when gems like this call to cancel service, which should serve as a crisis communications starter kit. (Oh, please take time to listen to these 10 minutes of bliss.)

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LEGO Issues Tepid Response to Shell Controversy; Greenpeace Issues Mock PSA

One has to admire Greenpeace’s dedication to solid production values. Check out this mock PSA, which came out today:

The org might not be so great with money, but it certainly jumped on the opportunity to criticize LEGO’s new partnership with big bad Shell a week ago, writing that the decision to include the Shell logo on some products (and reap the retail rewards) meant that the company was putting cold, hard cash “above its commitment to the environment and children’s futures.”

There’s also the expected petition complete with an image of a polar bear balancing on a LEGO ice block in a sea filled with oil and what looks like a pirated rig. All of those things and LEGO’s weak response after the jump.

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Corporate ‘Fact-Checking’ Blogs: Trend or Fad?

Crack

In the wake of aggressive corporate communications moves like America’s biggest company “fact-checking” New York Times op-eds, we thought we’d check in on BlackBerry, the former best friend of Alicia Keys.

Last week, the company’s SVP of marketing announced the launch of its own “fact check portal”, which is usually the kind of thing reserved for politicians whose enemies will never believe that they have, in fact, seen the birth certificate.

So how is the portal doing so far?

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Mary Barra Tells Matt Lauer: No Cover-Up at GM

Mary Barra sat down with Matt Lauer this morning on TODAY, and we think you’ll agree that the questions he lobbed her way were a bit softer than those she received from Congress earlier this month.

At the very least, she’s consistent with the message. That’s a good thing, because she’ll have to repeat it many more times before GM can move beyond this story.

What do we think of her appearance?

The 11 ‘Worst Places to Work in America’

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It seems to be par for the course: gossip around the water cooler, gripe about the company brown-noser, plot an intricate plan to call in sick and go to the movies (or an interview) instead.

This is life at work for most of America.

Hearing that would make most people sad. Reading that could cause a rash of hopelessness. However, fret not: all is not bleak. For those who wonder if it could be worse, there’s always 24/7 Wall St.’s annual list of The Worst Places to Work in America.

At least you don’t work at any of these places.  Read more

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