Walmart is already the largest beer retailer in the US (yes, really — it seems to be the top of mind choice when people want to buy a cheap kid’s toy, groceries, a gun, and some brews all in one place), but beer distributors haven’t exactly found the company easy to work with in the past.
Because the retailer generally orders new stock just in time, “their backrooms have no storage,” said David Black, CEO of Northeast Sales Distributing, in an interview with AdAge. “They refuse the order or they make you sit there for three hours while they take something else.”
According to Walmart Chief Merchandising and Marketing Officer Duncan Mac Naughton, however, all that is about to change.
At a recent National Beer Wholesalers Association meeting in Las Vegas, Mac Naughton reiterated his company’s plan to double beer sales in the next three years, noting that Walmart is still “under-shared” in beer sales compared with competitors. While he aknowledged that it’s been “hard to sell beer to Walmart,” he said the company was working to improve product flow while securing more dedicated storage space for beer. Read more