If you follow politics and consider your partisan orientation to be somewhere near or left of the “center”, then you may know Charles and David Koch as right-wing bogeymen allergic to the words “regulation” and “government.”
As with most things in politics, the story is a bit more complicated than that–and the brothers want you to know that their energy and consumer goods company Koch Industries is not the mythical bad guy. In fact, they’re all about Americans, values and the things Americans value.
To that point, today Koch launched an ad campaign titled “From the Heart”:
Why are we interested in this story, beyond the obvious political angle? It’s a classic example of a company trying to repair its image via a “refresh” or reintroduction to the public.