‘Blackfish’ Documentary and SeaWorld’s Resulting PR War Inspire Pixar to Change ‘Finding Dory’ Storyline
Please note that this post contains possible spoilers for Pixar’s upcoming film “Finding Dory.”
As we reported a few weeks ago, Magnolia Pictures’ documentary “Blackfish,” which makes the case that orca whales in captivity suffer physical and mental distress, prompted SeaWorld Entertainment to launch a full-fledged PR campaign. Now, it seems, the publicity surrounding the film and the theme park has inspired Pixar to re-think the storyline for “Finding Dory“, its sequel to ‘Finding Nemo.”
“The script for Finding Dory, which is still in the early stages of production ahead of its planned 2015 release, initially had an ending that involved a marine park, according to a Pixar employee,” reports the New York Times. “But as a result of the sometimes harsh Blackfish, directed by Gabriela Cowperthwaite, and the resulting publicity battle SeaWorld has had to fight, Pixar decided to restructure that part of the story so that the fish and mammals taken to its aquatic center have the option to leave.”
So… it’s more like a fish hotel than an aquatic theme park? I guess we’ll have to wait and see.
We do wonder, though — just as we did when SeaWorld launched its no-holds-barred PR battle before “Blackfish” was even released — if such a preemptive move was wholly necessary. Read more

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