(From left: BlogHer’s Lisa Stone; SheKnows’ Phillipe Guelton, Samantha Skey; BlogHer’s Jory Des Jardins, Elisa Camahort Page)
PR practitioners, get your databases ready because everything in your blogosphere is about to change — SheKnows just acquired BlogHer in an effort to bolster native content projects…and to become the top women’s media group in the world.
In the evolving world of PR, it’s our primary objective to stay on top of the ebbs and flows of emerging media. You don’t have to speak nerd to understand. Suffice to say, the Internet thingy is here to stay, which is why you can’t assume that your only pitch sources are going to be print and TV media. Whether old-school journos care to admit it, bloggers have serious street cred.
And this global takeover move proves it.