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5 of the Bestest Practices Learned from Social Media in 2014

Education concept: Thumb Up and Best Practice on computer keyboaThe year is almost done — and looking back, it’s easy to say that “social media” had a colossal year.

Pinterest grew up to become No. 3 in terms of traffic. Facebook finally learned to monetize itself. Twitter’s ateempt to look  more like Facebook actually worked. People now use the Internet for social media more than for shopping, gossip, or even porn.

However, 2014 was also a year for learning. There were lots of winners and losers (who will be making an appearance in the PRNewserverse very soon), and we can use to their experiences to come up with five best practice principles. This week’s #5Things does the homework for you and dives into lessons learned.

Here are the 5 bestest practices learned from social media in 2014.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

Girl Scout Cookies Are About to Go Digital

01_homeWhile it’s notoriously difficult to pass up a box (or six) of Thin Mints when an adorable troupe of Girl Scouts intercepts you on your way to the bank or the grocery store, at least you can use the “they gave me the puppy eyes and seemed so genuinely invested in their little business that I couldn’t say no” excuse. And if you haven’t run into a cookie stand of late but have a hankering serious enough to warrant ordering your cookies for delivery, that at least takes the deterring extra step of filling out a form or contacting your dealer niece. But what if all that stood between you and the wonder that is the Samoa was a click of your mouse while you’re curled up on the couch watching Grey’s Anatomy?

That’s right; Girl Scouts of the U.S.A., after barring online sales of their cookies for years, has officially approvedDigital Cookie,” an online platform that will allow Girl Scouts to sell and ship their wares via the internet superhighway. There will even be a mobile app; goodbye, skinny jeans. Read more

SheKnows.com Just Became the Queen of Women’s Lifestyle Media

sheknows

SheKnows Best!

(From left: BlogHer’s Lisa Stone; SheKnows’ Phillipe Guelton, Samantha Skey; BlogHer’s Jory Des Jardins, Elisa Camahort Page)

PR practitioners, get your databases ready because everything in your blogosphere is about to change — SheKnows just acquired BlogHer in an effort to bolster native content projects…and to become the top women’s media group in the world.

In the evolving world of PR, it’s our primary objective to stay on top of the ebbs and flows of emerging media. You don’t have to speak nerd to understand. Suffice to say, the Internet thingy is here to stay, which is why you can’t assume that your only pitch sources are going to be print and TV media. Whether old-school journos care to admit it, bloggers have serious street cred.

And this global takeover move proves it.

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The Real Top 14 PR Twits to Follow in 2014 (Part 3)

twitter-tattoo

There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

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Mobile Devices Now Outnumber Humans

Today in We Saw This Coming news: the number of mobile connections is now officially larger than the number of people on the planet.

That’s according to a running “clock” maintained by industry group GSMA, or the Groupe Speciale Mobile Association. From the site:

DATA!

And the number of people living on this globe of ours, according to the United States Census’ “population clock“:

DATA pop

These are all estimates, and it’s worth noting the difference between the “mobile connections” and “unique mobile subscribers” numbers in the GSMA image.

Still, that means that the average user currently has 2.008 mobile devices at any given moment.

Time to re-focus on mobile strategy…

5 Reasons Why SEO Belongs in Your PR Toolbox

Toolbox

The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which tools are actually in his or her toolbox.

As this industry evolves, we should always be on safari to find new and exotic contrivances to place at our clients’s disposal. They do count on us breaking out those utensils to give them hits, awareness, traffic — and to justify the occasional braggadocio.

Agencies are becoming more integrated every day, yet many PR types still lack the new plug-in SEO appliance. Honestly, there’s no excuse for that — and for this week’s #5Things, here are five reasons why SEO should be in every PR’s toolbox.

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How Has the Media Changed Since 9/11?

9-11-gallerySeptember 11, 2001 started off like any other day in the news. Morning shows were shutting it down for the day; assignment desk editors were changing shifts; general assignment reporters were preparing for news meetings.

And then the clock struck 8:46 a.m. eastern time. 

From that second on, we know the horrifying details and remember the chilling visuals. Everyone in the world has a “Where were you then” story etched in his/her mind forever.

One other thing changed on that day: the media itself.

For the PRNewsers out there, here are a few ways that media — the way the news is reported, disseminated, and consumed — changed thirteen years ago.

(H/T: Newseum for the collage)

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GOP Creates Video Game to Round up Supporters

Screen Shot 2014-08-25 at 2.50.14 PM.preview

Well, if you ever wanted to assume the role of a conservative elephant (trunk and all) and use your massive feet to stomp out job-killing taxes and misguided liberal “mudslingers,” the GOP has just the thing for you!

The National Republican Senatorial Campaign has developed a multi-level online computer game called “Mission Majority,” which is made to look like a retro 8-bit video game (Millennials love nostalgia). Players can take on the persona of an elephant named Giopi (which sounds suspiciously like “GOP’), and spend their valuable time defeating enemy “taxers” and “mudslingers,” who, when vanquished, recite particularly unfortunate audio-clips from Democrats like Barack Obama, Hillary Clinton, and Mark Pryor.

The point, of course, isn’t just to entertain the constituency, but to rack up contact information of like-minded individuals — in other words, potential voters, volunteers and donors. Hence the game requiring players to log in using an email address, Facebook or Google Plus. Read more

Can This Software Write a Better Pitch Than a PR Pro?

18gnoncgzm93xjpgPR professionals are invaluable; their ability to create a positive public image for a company stems from a detail-oriented nature, a willingness to fine-tune an approach with finesse based on past experience and the study of data, and picking up on minute cues that can help determine which publications, news sources and journalists might be most open to their message.

Crafting a successful pitch is an art form, something that can certainly never be outsourced or automated…right?

MIT graduate Dan Siegel, co-founder of Cambridge-based PR firm Spokepoint, doesn’t quite see it that way.

The company, which was founded in early 2014 as a traditional PR firm geared toward helping small startups get their names out into the world, has been using its own software program that analyzes thousands of data points to predict whether a journalist will respond positively to a specific pitch. It also allows the user to search for and contact journalists based on topics they’ve previously covered, and even tracks whether or not a pitch is successful.

Realizing the market for affordable PR services for small entrepreneurial endeavors, tiny companies that can’t afford a PR pro, and time-crunched crowdfunding campaigns, Siegel and his company made a decision – rather than just using this software to help companies write pitches, Spokepoint has made the software available directly for use by such businesses, so that they can successfully create, manage and track their own PR campaigns — no PR firm or outside pitch-writer needed.

Scared yet? Read more

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