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How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

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Buzzfeed + Cats = Perfect Recipe for a Viral Video

Cat food brand Friskies has figured out the perfect, deliciously simple formula for a viral video: Buzzfeed + cats, proving once and for all that the internet was, in fact, created for the sole purpose of sharing adorable/hilarious videos of our feline friends.  

The below ad for Purina’s Friskies brand, which depicts an older and wiser cat grudgingly bestowing sage advice unto a kitten, was published by Buzzfeed on June 5 (less than two weeks ago), and has already been viewed well over 10 million times. The spot has even spawned a popular Twitter hashtag #DearKitten, without either the brand or Buzfeed attempting to spread it.

Ah, to be a promoter of cat products and have the whole of the interwebs just waiting to do the heavy lifting for you. Sometimes all it takes is a fuzzy face, a couple of tugs at the heartstrings, a few laughs, and some seriously smart advice about the dreaded monster they call “Vacuum.”

Gamification Livens Up Events

LiveCube LogoGamification has cast a wide net and has been applied to many parts of our personal and business lives. We tuned in remotely to the GSummit in San Francisco this week–and while we didn’t see anyone tackled on the conference stage as in a recent episode of HBO’s “Silicon Valley”, we did hear about the broad inroads gamification has made and the ways in which it’s used for events.

Gamification now enables motivation to be delivered digitally, said analyst Brian Burke of Gartner Group. “All the elements of gamification have been around for years”, he added, like sponsors, contests, points and prizes. The difference now is digital, which offers an improved model to incentivize people. Now with greater connectivity you can scale to an audience of any size, at any location and it takes far less time to reach one’s business or personal goals.

Events are an area where gamification comes in quite handy, especially with event hashtags. Aaron Price, co-founder of LiveCube, acknowledged what those in attendance are familiar with – there are so many distractions that event organizers need to keep the crowd focused. Price’s solution is LiveCube, accessible via website or app, that clients like TEDx have used.

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10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

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One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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FCC Flooded With Comments After John Oliver Tackles Net Neutrality

FCC Flooded With Comments After John Oliver Tackles Net Neutrality - PRNewserOn Sunday night’s episode of “Last Week Tonight,” John Oliver gave an impassioned thirteen-minute speech about the FCC’s controversial net neutrality proposal, which, in case you haven’t been paying attention, would allow internet service providers like Comcast, Verizon and other giants to charge companies and websites for “fast lanes” to the web, which could leave smaller websites, companies, and online publications that can’t afford to pay in the “slow lane,” effectively doing away with the equally accessible level playing field that allows all online data to be treated equally, no matter who creates it.

Oliver said of the proposal:

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Imgur, Reddit and Boing Boing Launch Anti-NSA Campaign

Reset the Net

This coming Thursday, June 5, major websites including Reddit, Imgur, Boing Boing and others plan to take part in a collective effort to push back against government surveillance online.

The “Reset The Net” campaign, coordinated by Fight for the Future, will feature multiple websites showing a splash screen to all visitors, encouraging them to install privacy and encryption tools. Meanwhile, other sites plan to bone up their own privacy by enabling standards like HTTPS, which stops outside parties from “listening in” on what site users are up to.

General Manager of Reddit, Erik Martin, said of his company’s decision to join the campaign, “We can take back control of our personal and private data one website, one device, one internet user at a time. We’re proud to stand up for our users’ rights and help Reset the Net.” Read more

UPDATED: ‘The Oatmeal’ Cartoonist Leverages Love of Tesla Motors to Support Nikola Tesla Museum

tesla-review-hed-2014

I’m a longtime fan of The Oatmeal, and particularly appreciate how cartoonist Matt Inman exuberantly describes and animates his unbridled passion for the things he loves — his dog, grammar, the fiendishly-terrifying Mantis Shrimp, etc.

As it turns out, Inman also happens to love Tesla — both the legendary inventor and the car company — and is attempting to leverage his love and endorsement of the latter to support a museum honoring the former.

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Impulse Buying Reaches New Level: Now You Can Add Things to Your Amazon Cart from Twitter

#AmazonCart_ Add it Now. Buy it Later. Shop from within Twitter. - YouTube-1As if the “buy with one click” option wasn’t dangerous enough, now Amazon is allowing customers to add items to their shopping carts via Twitter by using hashtags.

“No more switching apps, typing passwords, or trying to remember items you saw on Twitter,” says a female voiceover in an ad explaining the new feature (after the jump), and it’s clear from her exasperated tone that such tasks have obviously been the most inconvenient, exhausting, intolelrable parts of consumers’ lives. Finally, our cries for relief have been heard!

Once you link your Amazon to your Twitter account, whenever you see an Amazon product link in a tweet, you can add it to your cart by replying to the tweet with hashtag #AmazonCart. It’s basically another virtual way to make impulse purchasing even easier than grabbing that candy bar at the Target checkout.

Aside from impulse purchases, though, this just seems to us like one of those “improvements” that might actually be less convenient than the traditional process. Read more

STUDY: Mobile Marketing Isn’t Just for Kids Anymore

gty_smartphone_ll_130104_wmainThink it’s only Millenials clogging up store isles while pausing to check their smartphones for coupons and better deals on the items they’re about to purchase? Think again.

According to a Thrive Analytics study recently released by the Local Search Association, Baby Boomers and seniors are catching up to their younger counterparts when it comes to actively using their mobile devices throughout the local purchasing process. The data suggests that it may be important for businesses to invest in their mobile presence and marketing in order to attract and retain not just younger customers, but those of all ages.

While 97 percent of Gen Y respondents said they use their smartphones at least sometimes when shopping in-store, 69 percent of seniors and Boomers admitted to doing the same; sure, the younger crowd is still ahead, but the majority of the older crowd is taking part in mobile — that’s pretty huge. Read more

Internet Week New York Is Around the Corner

Internet Week New York 2014 Design Within Reach1 Cropped“People ultimately want homes that work, and they don’t want to think about repairs. In the future, with smart homes and the ‘Internet of Things’, your home will take care of you”. Those comments were made by design specialists during a recent Internet Week New York preview panel. Manhattan’s Hudson Yards development, slated to open starting in 2017, serves as an example of high-tech, low- maintenance homes.

While residential projects like these are farther away on the horizon, Internet Week New York is only a month from now. The weeklong citywide festival showcasing the impact of technology on business, entertainment and culture will take place starting May 19. While 250  events will be held around town, Internet Week HQ is Metropolitan Pavilion, a spacious venue conveniently located in Chelsea.

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