Go big or go home!
Cigarettes are notably absent on the shelves of 7,600 CVS/pharmacy stores today — a month earlier than expected. In their stead comes a new name (CVS Health), a new tagline (“Health is Everything”) and a new raison d’être: changing the future health of Americans for the better. (And of course a new social media campaign, #OneGoodReason.)
And yes, smoking is still a problem: 18 percent of American adults do it, and 480,000 deaths a year may be directly attributed to the nasty habit.
For Larry Merlo, president and CEO, the sale of tobacco products became inconsistent with the purpose of the company, which now boasts 900 walk-in clinics and a large pharmacy benefit management company, known as CVS/Caremark.
“Changing the name catches up with what we have been doing,” Merlo told Forbes.
It also changes the bottom line. Read more