Edelman PR has been in a bad way lately — not for their client outreach efforts but for what they have done to themselves.
First, the global independent juggernaut caused a small kerfuffle by taking a stance against all those pesky “climate change skeptics.” Given their ardent statements of commitment to the cause, this didn’t go over too well.
Then, the agency thought that using Robin William’s unfortunate death to start a conversation about effective pitching would be a good idea. Many disagreed and they apologized, but no one really listened.
Now, Edelman will start to consider itself as a client. Question from the rest of us: What took so long?