Education

If you’re young, interested in communications, and planning on swinging by Dubai at the beginning of March, perhaps you’d be interested in the Wunderman/Y&R Young Marketers School, which will be taking place during the Dubai Advertising Festival.

The Young Marketers School is a 2 1/2 day program taking place from March 4 through March 6. It’s open to comms pros ages 32 and younger who work at an agency, and will focus on topics including branding, digital, and creativity.

The Dubai International Advertising Festival will take place March 4 through March 7, culminating in the Lynx awards, which recognizes everything from PR to film. Entries for that are now open.

For more information about the school, click here.

Fleishman-Hillard has launched The Alfred Fleishman Diversity Fellowships, a career-entry program focused on recruiting minority college students. Named after one of the firm’s founders, the program will offer selected students mentoring, professional development aid, and a job opportunities with the firm.

To start, the firm’s offices in the following cities will be participating: Atlanta, Dallas, Chicago, New York, St. Louis, San Francisco, and Washington, D.C. Recruiting will begin Q1 of this year and students will be selected for six- or 12-month paid fellowships, with benefits.

For more info about the program, click here.

Sign up by tomorrow for any of Mediabistro’s multi-week in-person or online courses and receive a complimentary self-paced course.

Mediabistro’s multi-week courses include the upcoming Social Media Marketing Boot Camp, Grammar, Punctuation, and Meaning, and Social Media 101. Sign up for one (or more! You can’t be too smart!) and you can choose from one of our self-paced courses at no extra charge. Self-paced classes include a six-session On-Camera Training program to help you polish your look and message for recorded media appearances.

This offer expires tomorrow, so don’t wait. Click here for more info.

The Public Relations Society of America (PRSA) is leading an initiative to bring public relations courses to MBA programs. The group is working with Paul Argenti, communications professor at Dartmouth’s Tuck School of Business to come up with a curriculum that will be taught at that school through a pilot program. Four other participating schools have yet to be determined. The course will be available at these pilot schools in 2012 with the goal to take them nationwide in 2013.

Argenti talked with Businessweek for a story about the program and why it’s important to make PR part of business school coursework (crisis know-how is part of it).

The program was preceded by research commissioned by the PRSA and conducted by MWW Group and Kelton Research that found that 93 percent of business execs think PR is as important as other marketing disciplines. Also, 98 percent think that PR should be included in the business school curriculum. And less than half of the 59 percent of business execs who said they hired a business school grad in the last three years found that the grad had the skills to protect the company’s reputation.

An infographic (two in one day!) about the research is available after the jump.

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At Brooklyn junior high school where 95 percent of the students live below the poverty level (!), a group of students are finalists in a music video contest with a grand prize of $75,000 in technology for their school.

The contest is sponsored by eInstruction, and among the parameters for entering the contest, all entries must include mention of the company, its logo, a shot of one of its products.
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Edelman has partnered with Chicago’s DePaul University’s College of Communication for a line of course work focused on healthcare communication. The graduate program, which includes a “capstone project,” will begin Winter 2012.

A couple of weeks ago, Ball State University’s graduate PR program became the first to have certification from the Public Relations Society of America. The certification was renewed for its undergrad program.

Census data and research from The Creative Group, a recruitment firm, recently showed that PR majors and those with PR careers are holding their own in this uncertain economy.

Sir Martin Sorrell with a WPP School student.

WPP has launched a its School of Marketing and Communications in Shanghai in collaboration with the Shanghai Art & Design Academy (SADA). The school is the first in China to offer a three-year diploma for a marcomms program.

Fifty students have enrolled and classes started in September. More than 1,300 students applied. WPP will work with SADA on the curriculum and faculty hiring.

Also, WPP announced its earnings late last week, reporting a nine percent rise in Q3 revenue for the company and 7.2 percent for the PR and public affairs sectors. WPP is home to a number of PR firms including Burson-Marsteller and Hill & Knowlton.

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Jessica Kleiman, VP of PR at Hearst Magazines, and Meryl Cooper, co-founder of the comms and events company Allen/Cooper Enterprises, are among the experts participating in Mediabistro’s Job Search Boot Camp, which starts tomorrow.

Kleiman and Cooper are also the co-authors of Be Your Own Best Publicist: How to Use PR Techniques to Get Hired, Noticed and Rewarded at Work, which was published earlier this year. Kleiman and Cooper will be small group advisors for the education program.

The Job Search Boot Camp is an online, interactive workshop featuring guest speakers and Q&A sessions, opportunities to network, and the chance to get feedback and advice about your resume and online brand. Taking place over the course of four weeks (through November 17), speakers also include Mediabistro.com founder Laurel Touby, and Dan Schwabel, founder of Millennial Branding.

For more information about the Job Search Boot Camp, Mediabistro’s Boot Camp series of programs, and to register, click here.

Just about every thriving business is using social media in one way or another to market itself to customers. But with so much happening online, standing out from the crowd is key.

Learn how to create a social media strategy and successfully execute your plan with Mediabistro’s Social Media Marketing Boot Camp. An online conference and small-group workshop, the Social Media Marketing Boot Camp brings together social media leaders and thinkers offering educational and networking opportunities along with keynote speeches and assignments that will put your strategy in place quickly.

Among the events taking place over the eight-week program are “A Tumblr Case Study” led by Newsweek/The Daily Beast writer Jessica Bennett and a look “Behind the Scenes of a Twitter Success Story” led by Mediabistro’s own publishing editor Jason Boog, editor of GalleyCat.

Don’t miss this chance to beef up your social media marketing skills. Click here and register today.