Education

Affect has announced the winner of this year’s New York Intern Project: Katey Kimpel, a senior at the University of Akron. She’ll receive $5,000, a $2,500 housing stipend, and a three-month internship in New York.

Click here to check out her entry. She received 1,205 out of 15,953 votes cast for the program. Congrats to Katey!

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

PR Newswire has teamed up with with The Poynter Institute for a day-and-a-half-long conference called “Creating Credible Content,” taking place between April 11 and the 13th. The conference will focus on how to use journalism techniques to build trust and strong relationships with target audiences.

The conference targets corporate comms pros and digital content providers and will take place on the Poynter campus in St. Petersburg, FL (which looks like it might not be too far from the beach, hint hint).

Among the speakers are Keith Jenkins, the supervising senior producer at National Public Radio and Anne Marie Borrego, director of media relations for the American Red Cross.

Tuition info and registration forms are here.

The Santa Monica-based Promax BDA Executive Mentorship Program is now accepting applications for its one-year structured mentorship program that matches marketing and creative services executives with managers and directors. However, only 20 matches of qualifying candidates are made, so apply early.

The first deadline is April 15, 2012 for applications, with interviews taking place between April 15 and April 30. Mentorships kick off in June. The mentor and mentee have a curriculum to follow and meet once per month.

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If you’re young, interested in communications, and planning on swinging by Dubai at the beginning of March, perhaps you’d be interested in the Wunderman/Y&R Young Marketers School, which will be taking place during the Dubai Advertising Festival.

The Young Marketers School is a 2 1/2 day program taking place from March 4 through March 6. It’s open to comms pros ages 32 and younger who work at an agency, and will focus on topics including branding, digital, and creativity.

The Dubai International Advertising Festival will take place March 4 through March 7, culminating in the Lynx awards, which recognizes everything from PR to film. Entries for that are now open.

For more information about the school, click here.

Fleishman-Hillard has launched The Alfred Fleishman Diversity Fellowships, a career-entry program focused on recruiting minority college students. Named after one of the firm’s founders, the program will offer selected students mentoring, professional development aid, and a job opportunities with the firm.

To start, the firm’s offices in the following cities will be participating: Atlanta, Dallas, Chicago, New York, St. Louis, San Francisco, and Washington, D.C. Recruiting will begin Q1 of this year and students will be selected for six- or 12-month paid fellowships, with benefits.

For more info about the program, click here.

Sign up by tomorrow for any of Mediabistro’s multi-week in-person or online courses and receive a complimentary self-paced course.

Mediabistro’s multi-week courses include the upcoming Social Media Marketing Boot Camp, Grammar, Punctuation, and Meaning, and Social Media 101. Sign up for one (or more! You can’t be too smart!) and you can choose from one of our self-paced courses at no extra charge. Self-paced classes include a six-session On-Camera Training program to help you polish your look and message for recorded media appearances.

This offer expires tomorrow, so don’t wait. Click here for more info.

The Public Relations Society of America (PRSA) is leading an initiative to bring public relations courses to MBA programs. The group is working with Paul Argenti, communications professor at Dartmouth’s Tuck School of Business to come up with a curriculum that will be taught at that school through a pilot program. Four other participating schools have yet to be determined. The course will be available at these pilot schools in 2012 with the goal to take them nationwide in 2013.

Argenti talked with Businessweek for a story about the program and why it’s important to make PR part of business school coursework (crisis know-how is part of it).

The program was preceded by research commissioned by the PRSA and conducted by MWW Group and Kelton Research that found that 93 percent of business execs think PR is as important as other marketing disciplines. Also, 98 percent think that PR should be included in the business school curriculum. And less than half of the 59 percent of business execs who said they hired a business school grad in the last three years found that the grad had the skills to protect the company’s reputation.

An infographic (two in one day!) about the research is available after the jump.

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At Brooklyn junior high school where 95 percent of the students live below the poverty level (!), a group of students are finalists in a music video contest with a grand prize of $75,000 in technology for their school.

The contest is sponsored by eInstruction, and among the parameters for entering the contest, all entries must include mention of the company, its logo, a shot of one of its products.
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Edelman has partnered with Chicago’s DePaul University’s College of Communication for a line of course work focused on healthcare communication. The graduate program, which includes a “capstone project,” will begin Winter 2012.

A couple of weeks ago, Ball State University’s graduate PR program became the first to have certification from the Public Relations Society of America. The certification was renewed for its undergrad program.

Census data and research from The Creative Group, a recruitment firm, recently showed that PR majors and those with PR careers are holding their own in this uncertain economy.

WPP has launched a its School of Marketing and Communications in Shanghai in collaboration with the Shanghai Art & Design Academy (SADA). The school is the first in China to offer a three-year diploma for a marcomms program.

Fifty students have enrolled and classes started in September. More than 1,300 students applied. WPP will work with SADA on the curriculum and faculty hiring.

Also, WPP announced its earnings late last week, reporting a nine percent rise in Q3 revenue for the company and 7.2 percent for the PR and public affairs sectors. WPP is home to a number of PR firms including Burson-Marsteller and Hill & Knowlton.

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