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Education

FOX News’ Tucker Carlson Suspects Kids Are ‘Learning Too Much’ in School

tucker-carlson-1024x682Someday, somehow, someone is going to invent a mute button just for certain “journalists.” If you have ever doubted a need for such a Rube Goldberg device, read this story, brought to you by Fox News’ Tucker Carlson.

As he took his frequent seat on FOX & Friends, Carlson began discussing the usual suspects — ISIS, the economy, Obama’s birth certificate — then took an abrupt detour, careened off the road, and ranted against the U.S. education system, public school, and the teachers in it.

Because if you want good PR mojo, attack the teachers. It’s right up there with harassing the elderly and making fun of someone’s mother. The unbelievable video is after the jump, along with his explanation. Read more

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Oxymoronic? September Is PRSA’s ‘Ethics Awareness Month’

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The Public Relations Society of America has declared September to be “Ethics Awareness Month.”

This is a banner under which public relations practitioners everywhere should march. Strict ethical guidelines should be that fundamental to an industry that specializes in repairing and maintaining reputations. But does establishing a month for PR types focus on ethics even matter any longer? Does ethics carry as much of a place of importance as it should in this industry?

The younger this industry gets, the more ethics should matter.

How are we doing on that front?

Read more

Why Labor Day Needs Public Relations Assistance

Labor-DayThis weekend, everyone is ready to get their grill on and enjoy the extended weekend to commemorate Labor Day.

This day is usually celebrated in the company of a body of water, a gaggle of friends, and a trough of adult beverages (none of whom are certain as to why they have the day off). The most prescient reminder that we don’t have to go into the office is the “closed” sign in the window of our local bank.

The problem is that the day was not created for a telethon or an excursion to the beach, but rather to celebrate the true laborers in this country way back in 1882.

The day was created to recognize the little man — the person who worked 10 to 12 hours each day, received very little pay, lived with an extremely compromised quality of life and never received anything in the way of thanks for a day of hard labor. 

Sound familiar?

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Grammatical Ignorance Considered Support for Gay Rights in Utah

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I love a good turn of phrase. Much of the time, one can be achieved via the mastery of a word/figure of speech — like these three, for example:

Homograph (n.) – Words that have the same spelling, but different pronunciations and meanings.

Homonym (n.) – Words that have the same spelling and same pronunciation, but different meanings.

Homophone (n.) – Words that have the same pronunciation, but different spelling and different meanings.

That last one is tricky because it reminds narrow-minded people of a word that no one uses correctly: HomophobeYou see, to have a ‘phobia,’ one must be legitimately afraid of something. People who are labeled with that term aren’t scared. They’re just idiots.

Kinda like this guy in Utah who fired a blogger for using that word. No, not that one, the other one: Homophone. 

Read more

Reading Rainbow Kickstarter Raises $6 Million Thanks to ‘Viewers Like You’ (and Seth MacFarlane)

When we first told you about LeVar Burton‘s Kickstarter campaign to resurrect Reading Rainbow in a web-based format aimed at giving classrooms and kids everywhere access to an unlimited library, the fundraising goal was to reach $1 million by the second of July. Only a few days into the campaign, on May 29th, the campaign had already exceeded that goal. Overwhelmed and inspired by the support, Burton then decided to shoot for a “stretch goal” of $5 million.

As of this writing, with five hours left in the campaign, over $5,150,000 has been raised. Factor in comedian Seth MacFarlane‘s recent pledge to donate another million all by his lonesome, and Burton is looking at well over $6 million.

So what does exceeding the goal mean for Reading Rainbow?

A colorful GIF (below) explains exactly what the extra money will allow Reading Rainbow to do, including the creation of mobile apps and free subscriptions for thousands of in-need classrooms. And since there’s still time to donate, the Kickstarter page currently has this promise posted: “We have reached our $5M stretch goal and can help 7,500+ classrooms. Now, EVERY $100K helps another 500+ classrooms!”

Is it too early in the year to call this the greatest Kickstarter campaign of 2014? Possibly. But that’s not going to stop this PRNewser writer/bookworm/library enthusiast/childhood-Burton-admirer from declaring it so.

 

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PR Education: 5 Traits of the Modern Communicator

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Today we bring you a guest post by Deirdre Breakenridge: author, entrepreneur, PR veteran and CEO of Pure Performance Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

PR education is changing dramatically to better align with the communication challenges businesses are currently facing.  I’ve been teaching on the college/university level for 10 years. Years ago, my curriculum focused on media relations and relationship building with journalists. Today, the activities in my classroom seek to create learning experiences that aid in molding the modern communicator.

Introducing new skills and competencies prepares professionals for the communication complexities.

From my experience, there are five key traits and skills students need to develop during their PR education in order to be successful in today’s business environment:

Read more

MediabistroEDU Summer Sale- $75 OFF Courses

MediabistroEDU wants this to be your best summer yet. That’s why we’re offering $75 OFF all courses and boot camps with code SUN75. Before you head to the beach, set your goals for the summer and register for one of our courses to guarantee you meet them!

Put down your chick lit novel and write your own, expand your knowledge and learn the best social media practices, or rework your digital content strategy to optimize your brand’s audience online!  Whatever your goal is, our courses are guaranteed to make Summer 2014 your most productive one yet with our expert instructors, career driven topics, and thorough curriculums.

So make the most of your summer and register for any of our online coursesin-person courses, or online boot camps today!

Adventures in Marketing: Dothraki Language Course Is a Real Thing

Living Language Dothraki_ A Conversational Language Course Based on the Hit Original HBO Series Game of Thrones(Paperback) Book | HBO ShopHave you ever wanted to ask out the Mother of Dragons herself, Daenerys Targaryen, but were held back only by the language barrier? Never fear: Language Dothraki: A Conversational Language Course Based on the Hit Original HBO Series Game of Thrones is here.

A mouthful of a name? Sure. But so are most of the names in the book series and show. The new guide to Dothraki, compiled by acclaimed language and culture consultant David J. Peterson, features over 500 words and phrases, some of which were made up exclusively for the course, and will cover everything from vocabulary and grammar to pronunciation and cultural notes.

Three versions of the system (the basic package, the expanded online course, and one with a companion mobile app) will be available for your educational needs on October 7th, but all three are currently available for pre-order — because the marketers are no dummies, and likely wanted to ensure the promo was announced while the current season of the show was going strong. Read more

LeVar Burton’s ‘Reading Rainbow’ Kickstarter Already Exceeding its Goal

LeVar Burton wants the web to save reading and _Reading Rainbow_ | The Verge

Just like it always did, “Reading Rainbow” is counting on “viewers like you” to bring access to books and excitement about reading to children across America. And “you” are seriously stepping up to the fundraising plate.

By now, you’ve likely heard that the classic show’s longtime host, LeVar Burton (who may have been our childhood hero), has taken to crowdsourcing website Kickstarter to fund the resurrection of “Reading Rainbow” in a new, web-based format that would bring an unlimited library to kids everywhere and schools most in need.

Though Burton launched a successful Reading Rainbow tablet App two years ago, he points out that not every child has access to tablets, either at home or at school, but 97% of American children have web access. As the Kickstarter page explains: Read more

Haverford Commencement Speaker Uses The Podium to Criticize Protesters on Two Campuses

haverford graduation tweetRobert Birgeneau, former chancellor of the University of California, Berkeley was supposed to be the commencement speaker at Haverford College in Pennsylvania. Instead, William Bowen, former president of Princeton University did the honors. Students protested Birgeneau’s selection, so he became the latest in a string of commencement speakers who backed out of the commitment. The students were fired up over the former president’s handling of students who protested on the Berkeley campus as part of the Occupy Wall Street movement.

According to the New York Post, 40 students and three professors voiced opposition to Birgeneau’s selection. “The group wanted Birgeneau to apologize, support payments for victims and write a letter to Haverford students explaining his position on the events and ‘what you learned from them,’” the paper writes.

“I am disappointed that those who wanted to criticize Birgeneau’s handling of events at Berkeley chose to send him such an intemperate list of ‘demands,’” Bowen said. And that’s not all.

Read more

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