Last month, the scandal-plagued University of North Carolina revealed the “scary” price of crisis communications: $782,000 for “several months” of work performed by a team from Edelman.
Yesterday, that number jumped to $2 million — and you could almost hear the sound of critics scoffing online.
Key quote via The Charlotte Observer:
“A copy of the contract provided under a public records request shows Edelman will receive more than $1.65 million for public relations services over the period of a year, ending April 30, 2015.”
But will the investment ultimately pay off for the school?