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Elevator Pitch

THIS JUST IN: Comms Jobs ‘Require Varied Skills’

shutterstock_144727720Here’s a quick one: the Boston Globe called on correspondent Patricia Hunt Sinacole—who happens to be the president of HR consulting firm First Beacon Group—to give a reader who works in marketing a better sense of how to make the switch to PR. Why? Because “working with clients” is the greatest thing ever.

The pub contacted Craig Librett, senior director at Westcon Group, who said:

“Public relations is probably the least understood function in all of marketing. It’s most popularly been portrayed (inaccurately, I might add) in movies like ‘Wag the Dog.’

Our industry is squarely focused on moving the needle regarding how people view a company or individual—and includes customers, partners, and the media…Few realize that—when reading an article in a publication and it mentions a company— a PR person most likely was behind getting the journalist to write the story. Social media avenues (such as Twitter and Facebook) have opened up a whole new world for PR professionals—meaning a new way to guide public perception.

A little dry, perhaps, but accurate—and we’d argue that more and more people now make the realization he mentioned. Our favorite oft-uttered line:

“Anyone with a strong writing background has a great chance of success.”

What do we think of Librett’s description as an elevator pitch for the industry? And how can we sex it up a bit?

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Elevator Pitch: ‘Burn Note’ Keeps Private Messages Private

Remember on “Mission Impossible” when messages would self destruct after an agent listened to them? In this episode of “Elevator Pitch,” Alan Meckler speaks with Jacob Robbins about his startup “Burn Note.”

“Burn Note” allows you to send a secure email and set a timer to destroy the message after it’s read…forever…without all the smoke and drama.

For more videos, check out mediabistroTV, and be sure to follow us on Twitter: @mediabistroTV

Elevator Pitch: ‘Black Lapel’ Sells Custom Men’s Suits Online

In this episode of “Elevator Pitch,” host Alan Meckler talks with Warren Liao and Derek Tian, founders of “Black Lapel,” a website specializing in making custom luxury menswear at an affordable price. Find out if they make the cut.

For more videos, check out mediabistroTV, and be sure to follow us on Twitter: @mediabistroTV