Events

The name Jennifer Gilbert might ring a bell. If you’re a Real Housewives of New York fan, you’ll remember her as the “normal” one whose sanity was probably a big reason why she she wasn’t on the show for too long.

If you’re a Page Six reader, you may recall a lawsuit that happened right around the time of the show.

If you’re in the event planning business, you may know her as the founder of Save the Date, which put together Monday’s Fifi Awards, dubbed the Oscars of the fragrance world.

And if you’re a Marie Claire subscriber, you may recognize Gilbert from the chilling excerpt the magazine published from Gilbert’s new book I Never Promised You a Goodie Bag, a memoir about the brutal and random attack she suffered and the rough path to recovery and success afterward.

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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

As CSR and sustainability have shifted from the margins to the mainstream in recent years, they’ve become even more complex and controversial topics. At Gibbs & Soell’s Sense and Sustainability Summit on Tuesday in New York, CSR advisors and media specialists tackled some of the key issues.

Even the terminology and scope of these areas was up for discussion. The panelists favored a more holistic definition not limited to environmental and philanthropic initiatives. Laura Gitman, managing director at BSR (Business for Social Responsibility), noted that traditional metrics are no longer enough and that ESG (environmental, social and governance) indicators should be used. Bryan Walsh, senior editor at TIME magazine, observed, “It’s strange to label sustainability as though it’s a separate part of business.” Diane Brady, senior editor at Bloomberg Businessweek, said she equates sustainability with long-term profitability. Below are other key takeaways.

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So The Great GoogaMooga Festival happened this weekend in Brooklyn’s Prospect Park. A food/music festival, this was the first year for the event and there were some obvious glitches. There were reports of beer and toilet paper shortages. Some folks thought the food was too pricey, the crowds too big, and the lines too long. Others were just hating on the whole thing because it was  Brooklyn-y with hipster-y Brooklyn-y people. Some of that was justified.

We went yesterday and judging from the coverage, we got the better of the two days. The crowds weren’t too huge, the waits not too long, organizers did away with a mandated Googa Moola card that wreaked havoc on Saturday, and there was nice weather, always the wild card for an outdoor festival.

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UBM, parent company for PR Newswire, has partnered with the city of Anaheim, C.A. and other local organizations for the Business4Better Conference, an event focused on best practices, tools, and networking for corporate social responsibility programs. The conference will take place May 1 and May 2, 2013. Click here to learn more.

It was Page One on day two of Internet Week as visitors got an inside look from New York Times’ top media reporters.

Last year’s Page One documentary profiled The New York Times media desk, and today two of its best-known reporters, David Carr (left) and Brian Stelter (below), appeared on stage at Internet Week. They not only chronicled what it’s like to work at the “paper of record,” but also commented on the paywall, social media platforms, their relationship with PR professionals, and with each other. Below are highlights.

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Billy Beane, GM of the Oakland A’s, is renowned for being an early proponent of using big data in baseball to predict player performance. He was the subject of Michael Lewis’ book, Moneyball, which was made into an Oscar-nominated movie of the same name last year.

Beane, portrayed by Brad Pitt in the film, once turned down an offer to be the Boston Red Sox’s GM because he didn’t want to move east. However, he did accept an invitation to deliver the keynote address to start off Internet Week in New York on Monday. Besides, as he acknowledged, “I try not to watch the games, that’s why I’m here.”

Beane spent most of the time talking about data in baseball and the evolution of his career, and in doing so touched upon universal themes such as innovation, career planning, hiring practices, and changing an industry’s corporate culture.

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As expected, coverage of the Met Gala, or, really, its red carpet, is dominating the news this morning. Stylist has narrowed down their picks for best and worst, but a quick Google search for “Met Gala 2012″ has a picture of just about every person who showed up. Mad Men‘s January Jones (left) made the best dressed list.

The Times devotes today’s online Style section to the Gala, with news of Amazon’ red-carpet entrance into the fashion world. As we mentioned yesterday, Amazon is a major sponsor of the exhibit “Schiaparelli and Prada: Impossible Conversations.” And while the company has sold clothing previously, it has had a problem with appeal. To correct that, it’s “going luxe” with emphasis on photography and presentation. Which goes to show that what you say is as important as how you say it.

[via The New York Times]

 

For those making and breaking recent headlines, The Guardian Activate Summit held at New York’s Paley Center for Media was a venue of choice on Thursday. Notable media and social network executives were there to discuss openness, social good initiatives, and describe new offerings.

Among those making appearances were Reid Hoffman, co-founder of LinkedIn, whose company just purchased SlideShare; Arianna Huffington, whose Huffington Post is the subject of recent sale rumors; and Alan Rusbridger, editor of The Guardian, the outlet that uncovered News Corporation’s wrongdoings. Nike’s recently unveiled sneakers designed for Olympians also debuted on stage. Below are key highlights.

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Former New York City Mayor Ed Koch and George Washington were at the Metropolitan Museum today to unveil the 40 historic places selected from across the city’s five boroughs that will contend for preservation funding. It’s been put to a public vote with ballots cast online today through May 21.

Historic preservation is a popular cause nationwide, and Partners in Preservation, a collaboration between the National Trust for Historic Preservation and American Express, is backing the effort in six U.S. cities. As Bob Tierney, chairman of New York City’s Landmarks Preservation Commission, pointed out, “Preservation is good for the environment, and the greenest building is the one you rehab, not the one torn down for new construction.”

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