Telling brand stories may seem simple, but far more goes on behind the scenes than many realize. Creating “aha” moments, integrating messages across platforms and navigating multiple agencies can often seem daunting. Just when you think all is clear, newer tools like Whisper and SoundCloud make both literal and figurative noise.
The complex art of storytelling was the topic at a Communications Week panel Thursday night in New York.
L to R – Moderator Patrick Coffee (Senior Editor, Mediabistro), Brendan Murphy (Senior Partner, Design, Lippincott), Tiffany Guarnaccia (Founder, Kite Hill PR), Shoshana Winter (Executive Planning Director, Digital Integration, mcgarrybowen), Pam Workman (CEO, Workman Group Communications), Tyler Gray (Editorial Director, Creative Newsroom, Edelman), Andrew Fingerman (Media Director, MRY)
The event was hosted by Workman Group, creative comms industry group ADC was the venue partner, and the entire undertaking was organized by Communications Week.
PRNewser’s very own editor Patrick Coffee moderated, and panelists represented a mix of PR, digital and brand marketing agencies: