BET Lawsuit Raises The Question: Who Owns A Facebook Fan Page?
The Hollywood Reporter got an exclusive this week: BET is being sued by a fan of one of its shows, The Game, over a Facebook fan page.
Stacey Mattocks was an avid viewer of the hit show The Game back in the days when it was on The CW. It has since been cancelled by that network and picked up by BET.
In 2008, Mattocks created a Facebook fan page that went on to reach 750,000 “likes” by the time BET decided to bring the show back to life. With Mattocks building buzz for the program in the lead up to its January 2011 re-debut, The Game premiered on BET with 7.7 million viewers, the second highest number in the network’s history. The Facebook page, at one point, was gaining 100,000 “likes” per week.
“Therefore, on December 15, 2010, BET submitted a proposed contract to Mattocks that would have paid her a maximum of $85,000.00 over a one year period,” the lawsuit claims. “Mattocks declined this offer because it was unreasonably low, would have stripped her of all rights to the FB Page, and, moreover, could have been terminated at any point by BET, with or without cause.”
After maintaining it for years, Mattocks’ Facebook page for The Game had 3.3 million fans.


Don’t miss the chance to learn key elements that define successful digital influencers and why partnering with them can help generate sales and major prestige during the 
Facebook
Facebook has
At some point, back-peddling is no longer a viable damage control option. We’d say that point comes somewhere between screaming obscenities in all caps at critics via Facebook, and hurling vague threats while claiming to be a superhero backed by God himself.
Every brand on Earth is chomping at the bit to place official ads on the rapidly growing Instagram, but parent company Facebook continues to
Ever feel like you’re living in The Truman Show and every ad you see is geared directly at you? While we know that this is becoming more and more true with targeted online ads, it still never fails to freak me out when I am merrily going about my business, and suddenly the promoted tweet at the top of my feed is for something I desperately need at that very moment.
A while ago we posted on how Facebook‘s newfangled “graph search” setup 

Tonya Garcia
Elizabeth Mitchell
