TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Fashion

To Turn Things Around, Maybe Crocs Should Just Admit Their Shoes Are Ugly

crocsAfter a boom in which it seemed everyone and their grandmother owned a pair of the wide, colorful Croslite Crocs, the company is in trouble. To turn things around, the company introduced different styles, including ballet flats and heels. Still, the company reports that net income fell 44 percent for the second quarter, it’s going to need to close as many as 100 of its 624 stores around the world and 183 people will have to be laid off.

“The company is now planning to cut back on its range of styles by 30% to 40%, as a result,” says Business Insider.

Now might be the time for Crocs to take a lesson from Birkenstocks: You can’t be successful if you can’t face the cold hard truth that the shoes you sell are ugly.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

TOMS’ Chief Digital Officer Outlines Brand’s ‘Giving’ Formula

Toms Shoes Periodic TablesArgentina’s loss in the World Cup final may have hit one company personally. A 2006 group trip giving shoes to Argentine children inspired Blake Mycoskie to launch TOMS, or “tomorrow’s shoes”. For the brand’s logo, he borrowed light blue and white stripes from the Argentine flag.

“TOMS is based on giving shoes in a sustainable way, on a one-to-one basis”, said its chief digital officer, Zita Cassizzi. She was referring to their M.O. – for every pair of TOMS shoes a customer buys, the company gives a pair to a child in need. While presenting at ANA’s Digital & Social Media Conference, she also discussed TOMS’ expansion to eyewear and coffee.

Cassizzi outlined TOMS’ omni channel marketing strategy, with 5 online and offline elements:

Read more

J.Crew Is Selling Clothes In Size 000 Because of Asia

jcrewJ. Crew, purveyor of the $250 Collection Jeweled Paillette Boy Shirt (pictured right), has added a new size to its spectrum: 000. Because 00 wasn’t small enough? Because we’re all dieting so much that we need something to wear before we disappear? Because obesity is a myth?

Actually the retailer says it’s responding to feedback from Asia.

“We are simply addressing the demand coming from Asia for smaller sizes than what we had carried. Our sizes typically run big and the Asia market tends to run small,” a company spokesperson told CNBC. “To further put into perspective, these sizes add up to the smallest possible percentage of our overall sizing assortment.”

But others say that it’s “vanity sizing,” a manipulation of the sizing chart to make customers feel better. But seriously, does anyone feel better saying, “I’m a triple zero?”

Read more

Marc Jacobs Chooses ‘Real People’ from Instagram for His Latest Campaign

marc jacobs real peopleAnother brand is doing the whole “real models” thing, and this time it’s going high-end.

Marc Jacobs put out a call in April for fans and models to submit their names via Instagram to be considered for the upcoming campaign. According to The Daily Beast, 70,000 people responded and a new hashtag, #CastMeMarc, was born. After some deliberation, nine people were chosen to appear in the Fall/Winter 2014 campaign, which will make its debut in Teen Vogue.

Jacobs says he was looking to tap into “youth and energy” by going the social media route. The Beast has another take: “It was a well-played PR stunt; Jacobs accumulated plenty of free press for—let’s be honest—finding pretty people on the Internet.

“And the media ate it up, praising the campaign’s diversity and selection of ‘real people’ (apparently paid models aren’t actually human). It’s unclear whether these very real and authentic people are being paid as much (if at all) as previous faces of Marc by Marc campaigns—which includes unreal people like M.I.A. and Dakota Fanning—though we can assume that they are being compensated mostly in flattery and social cache,” the article continues.

So lots of different kinds of free publicity here. But we’re going to fall back on our previous question: How much more of this “real people” stuff will people go for?

Read more

THIS JUST IN: Super-Hungry Supermodel Busted for Stealing Food

THIS JUST IN 2The modeling industry has a terrible reputation and it seems a legion of finely tuned, hipster publicists couldn’t correct that.

What with serial airbrushing on covers of the beautiful people, only a certain — shall we say, homogenized-type person — has a future on certain publications and whatever the hell those people wear during “Fashion Week.”

However, the most detrimental stigma to the world of modeling is eating disorders. People to need a waif, or possibly a refugee, to fit in and get noticed. Like I always say, “Stereotypes become a type for a reason.”

And then a model gets caught lifting food at a NYC bodega because she had the munchies. However, it’s what she stole that made news.

Read more

Celestial Couture: Premiere Catwalk at One World Trade Center

WTC Fashion Show Poster JMA“Having friends in high places” is often considered to be a ticket to business and personal success. For model turned entrepreneur Jessica Minh Ahn, it’s all about fashion in high places. She’s staged catwalk events worldwide in spots like the Grand Canyon Skywalk, London’s Tower Bridge and sky-high settings in the Middle East and Asia.

On Wednesday evening Minh Ahn assembled a global cast of designers for a first-ever catwalk event at One World Trade Center (WTC) in New York. She was undaunted by the ongoing construction at the tallest building in the western hemisphere and hosted the show on the 63rd floor. The runway was a mix of 8 brands, comprising haute couture, premium ready-to-wear and active wear. Each designer debuted a signature collection based on the landmark locale.

“Fashion is the international language and there are no more boundaries now”, said participating designer Diego Cortizas of Chula. Indeed, the show reflected a veritable World Cup of fashion. Here’s a selection of brands and images in the WTC spotlight.

Read more

Brands Turning Fashion Bloggers Into Millionaires

shutterstock_158730785

Today we learned that certain fashion bloggers are making a lot more money than…well, pretty much anyone in the “real” journalism game. In fact, they’re becoming millionaires thanks, in large part, to brands and their media outreach teams.

Speaking of real fashion journalism: the original WWD piece is wearing that paywall well, but the good people at StyleCaster have blogsplained it to us

Read more

Melissa McCarthy Is Launching a Plus-Sized Clothing Line

melissa mccarthy tweetMelissa McCarthy is hilarious, talented, an Oscar nominee, an Emmy winner and, now, a clothing designer. The actress has announced that she’s launching a plus-sized line of clothing called Pearl, and we’re guessing it’s going to be highly successful.

First, McCarthy is famous. She absolutely killed it in Bridesmaids and has, ever since, made a name for herself as a woman who is funny as hell, able to deliver a joke and do all sorts of physical comedy without missing a beat. (She was known prior to that for her roles on Mike & Molly and Gilmore Girls as well.) A celebrity brand comes out of the gate with an edge.

But she’s also got a personal story to go along with this clothing line: there was a time when she couldn’t find designers willing to design a dress for her. It was two Oscars ago, she tells Redbook, and she needed something for the red carpet. Oscar exposure is usually golden for a fashion label. In this case, McCarthy was turned down by something like half a dozen designers and had to settle for a ready-to-wear dress and a spot on some worst dress lists.

“When I go shopping, most of the time I’m disappointed,” she says.

It’s likely a feeling that a lot of women can identify with. She’s coming at this as not just a designer but a customer.

Read more

What Happens When Mean Girls Handle Maternity Clothing

baby fat shirtLadies of PR, ever heard of Destination Maternity? This is the parent company of A Pea in a Pod.

When my fair lady was with child, I noted this place while surfing the Web for certain clothing. You know? Cute pregger jeans, dresses that do not resemble a Moo Moo, and fashionable threads that do not showcase anything resembling cankles.

This is a place with a nice reputation and always pleasant in the eye of public perception. Marketing has never been edgy. Advertising is not considered abrasive. Until now

After the jump see the most offensive shirt to give a pregnant woman. Ever.

Read more

California Chrome Has A Shoe Deal with Skechers

skechers california chromeSkechers, the makers of Fit Flops and the debunked Shape-Ups “fitness shoes,” has signed a marketing deal with California Chrome, such that the brand will be the apparel of choice of the thoroughbred’s handlers, will appear on California Chrome’s blanket, and will make its way to the winner’s circle if the horse wins the Triple Crown on Saturday. Sources say it’s the largest deal since UPS spent major bucks on a deal with Big Brown in 2008.

“We’re spending a couple bucks to the roll the dice and if this horse wins it all, we’ll be part of it,” said Skechers CEO Robert Greenberg. He said the company will spend about $175 million on marketing this year.

If California Chrome wins, it’ll be the first time in 36 years that a horse has taken the Triple Crown. For a company that expects to take in $2.2 billion this year, this is a gamble on history that is worth taking.

Read more

NEXT PAGE >>