The latest installment of the “Urban Outfitters hocks yet another terribly-offensive clothing item” saga centers around this Kent State shirt, complete with what looks rather unmistakeably like blood stains.
What was listed as a $129 “vintage” shirt struck most people who saw it as a tasteless, insensitive reminder of the Kent State Massacre that left four people dead in 1970. As the image swirled around the internet and outrage mounted, even Kent State itself made its disgust known, saying in a statement:
“We take great offense to a company using our pain for their publicity and profit…This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future.”
In response to the flood of complaints, Urban Outfitters issued a semi-apology for the product on Monday morning, saying “We deeply regret that this item was perceived negatively.”