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Fashion/Beauty

Victoria’s Secret Takes Its Show On The Road With UK Presentation

#VSFashionShow has been trending on Twitter for a while, indicating that the Victoria’s Secret runway show has as much pull in the UK as it does here in the US. This is the first time the company has put on a show in London, but it will likely become a fixture on the corporate calendar.

According to Brand Finance comms director Robert Haigh, the company is expanding beyond the US, building its brand across the globe. “In some ways a London show is long overdue but VS has only recently begun building a physical presence here, with the first store having opened in 2012. This show solidifies that move and builds on the success of the last two years,” he told us via email.

Part of building that presence is choosing the right models to showcase the product, not just on the pages of catalogs, in ads, and on the runway, but on social media.
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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Men Are Rocking More Beards, Cutting Into Razor Industry Profits

beardHipster moustaches, lumberjack beards, five-o-clock shadows. More and more, we’re seeing men wearing some form of facial hair. The clean-cut Ken doll is the prevailing facial trend no more.

While this is great for all the folks out there who like a little stubble, the razor companies aren’t loving it so much. Sales on razors fell to $2.3 billion last year. And a chart on The Washington Post shows that sales are projected to flat line for a few years.

But that doesn’t mean men have given up on primping all together. Skin care has seen a bump of seven percent to $260 million in sales. Experts say it’s because facial hair is more acceptable in professional circles. Others say men don’t want to spend the money on razors. Still others say that campaigns like “Movember” and “No Shave November” are playing a role. All of this is influencing men’s style, which has become a broader and more lucrative category in recent years.

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Fashion and PR Celebrate the Life of Oscar de la Renta

oscar d pic

Last night, the fashion world suffered a major blow with the death of Oscar de la Renta, legendary designer turned celebrity in his own right, who lost his longtime battle with cancer at the age of 82.

While every major media outlet has run retrospectives on the man and his career, his company’s communications team has been quietly respectful. This morning Erika Bearman (aka OscarPRGirl) posted the above photo on Instagram and linked to the company’s home page, which featured a handwritten note from his stepdaughter Eliza Reed Bolen and her husband, Alex Bolen (who serve as the company’s executive VP and CEO).

Full letter after the jump.

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Every Lifestyle Pub Scored ‘Exclusive’ Pics of Amal Alamuddin’s Wedding Dress

What does the word “exclusive” mean, again?

We ask because we got a little dizzy this morning trying to track the number of “exclusive” photos of the Oscar de la Renta dress worn by George Clooney’s wife Amal Alamuddin at their wedding. The dress made its public debut in pretty much every lifestyle publication (and The New York Post) this morning.

In this case, the word seems to mean “picture of the same dress from a different angle.”

From Erika Bearman, aka Oscar PR Girl:

Are these really the first photos, though?

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‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin

Barbie

Today, fashion’s top title alerted us to some completely unsurprising news. Everyone’s favorite fake blonde has created a new Instagram account to help her better embody the role she was born to play: fashion critic.

Yes, we occasionally read Vogue. Shut up!

Anyway, she’s sharing her style pics with the world now — and she brought some of her favorite brands along.

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The L’Oreal Paris Live Social Response Lab Has Emmy Award Hair and Makeup Trends

Going over the best and worst dressed lists from last night’s Emmy’s? Don’t forget forget the makeup and nails.

During the Emmy broadcast — from the red carpet arrivals to the final trip to the stage for the cast and crew of Breaking BadL’Oreal was online offering up mood boards based on the looks of the award show attendees and tutorials from YouTube video partners with the L’Oreal Paris Live Social Response Lab.

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Sufi Muslims Around the World Are Protesting Designer Roberto Cavalli’s Perfume Logo

just cavalliSo it’s not just companies that are tweeting the World Cup that are completely insensitive and out of touch. High-end designer Roberto Cavalli has kicked up some controversy with the new logo for his perfume, Just Cavalli, which closely resembles a symbol for “God” that’s used by Sufi Muslims. Oh goodness.

According to The Gloss, Cavalli’s logo is only slightly different and turned to the side.

“We have this sign that to us represents blessed peace. It’s a refuge. To see it disgraced like this for a company to make money is heartbreaking,” said Nasim Bahadorani, who has organized protests against the company over the ad.

According to The Independent, protests have taken place around the world — in Chicago, London, Texas and Germany — to have the symbol removed.

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It Might Be Spring, But Lorde Is Bringing Her Gothiness To MAC

lorde macMAC is giving us a sneak peek of the new lipstick they’ve created based on the dark, purple-y awesomeness that we’ve seen on Lorde.

Those who are following the latest in lipstick news already know that Lorde mixed two MAC shades — Heroine and Cyber — to create what we saw on the Grammys. (Also at the Grammys — finger dip dying, which is great.) Now there’s a full-on makeup line launch that’s starting with the lip shade at right that’s called Pure Heroine, which is also the name of the singer’s debut album. The collection, out June 5, also includes a liquid eyeliner pencil.

Lorde has clearly made her mark with an award-winning album, but it’s interesting that’s she’s also becoming a beauty icon. She’s made a point of actively rejecting the beauty rules that we’ve gotten accustomed to.

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The Multifaceted Asian Consumer Market

Uniqlo Store SoHo Mannequins1 Cropped“Overall Asia is a market in flux, with radical changes and an influx of tech and global brands. It creates a society where consumers are being pulled in different directions”, said Bernd Schmitt. Not only are there distinctions between developed and emerging Asian countries, but he noted it’s also important not to generalize or stereotype Asian consumer and cultural trends.

Schmitt’s perspective is based on extensive experience living, working and traveling throughout Asia. He’s a visiting professor at Singapore’s Institute on Asian Consumer Insight (ACI) and professor at New York’s Columbia Business School. He recently spoke at an event in New York about his latest book, The Changing Face of the Asian Consumer. Joining him were panelists Colin Mitchell, Ogilvy & Mather’s worldwide head of planning, and Brian Buchwald, CEO/co-founder of Bomoda, a marketplace for Chinese consumers to purchase premium global brands.

The main takeaways focus on the interplay of economic, cultural, brand and market factors.

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Creators of ‘SkinneePix’ App That Slims Your Selfies Seem Undeterred by Criticism

600Can incessant positivity and unwavering insistence save a company’s product from rampant, biting criticism? The creators of the new SkinneePix app — which lets you shave 5 to 15 pounds off that selfie you just took  — are doing their damnedest to prove that the answer is “yes.”

The app is the first one released by company Pretty Smart Women, comprised of Phoenix residents Susan Green and Robin J. Phillips. The couple got the idea for the app while on vacation with friends; everyone kept taking selfies, but no one liked how they looked in them.

“It’s not that they hated their body, they just didn’t like how they looked in the picture,” Green told the LA Times. “For as long as anybody can remember, there has always been that thing: the camera adds 10 or 15 pounds to you. That’s why we’re not going over 15 pounds.”

But not everyone is buying the claim that the app has nothing to do with self-hate or the controversial societal norm of digitally manipulating human beings to reach unattainable ideals. Read more

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