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Fashion/Beauty

Fashion and PR Celebrate the Life of Oscar de la Renta

oscar d pic

Last night, the fashion world suffered a major blow with the death of Oscar de la Renta, legendary designer turned celebrity in his own right, who lost his longtime battle with cancer at the age of 82.

While every major media outlet has run retrospectives on the man and his career, his company’s communications team has been quietly respectful. This morning Erika Bearman (aka OscarPRGirl) posted the above photo on Instagram and linked to the company’s home page, which featured a handwritten note from his stepdaughter Eliza Reed Bolen and her husband, Alex Bolen (who serve as the company’s executive VP and CEO).

Full letter after the jump.

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Every Lifestyle Pub Scored ‘Exclusive’ Pics of Amal Alamuddin’s Wedding Dress

What does the word “exclusive” mean, again?

We ask because we got a little dizzy this morning trying to track the number of “exclusive” photos of the Oscar de la Renta dress worn by George Clooney’s wife Amal Alamuddin at their wedding. The dress made its public debut in pretty much every lifestyle publication (and The New York Post) this morning.

In this case, the word seems to mean “picture of the same dress from a different angle.”

From Erika Bearman, aka Oscar PR Girl:

Are these really the first photos, though?

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‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin

Barbie

Today, fashion’s top title alerted us to some completely unsurprising news. Everyone’s favorite fake blonde has created a new Instagram account to help her better embody the role she was born to play: fashion critic.

Yes, we occasionally read Vogue. Shut up!

Anyway, she’s sharing her style pics with the world now — and she brought some of her favorite brands along.

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The L’Oreal Paris Live Social Response Lab Has Emmy Award Hair and Makeup Trends

Going over the best and worst dressed lists from last night’s Emmy’s? Don’t forget forget the makeup and nails.

During the Emmy broadcast — from the red carpet arrivals to the final trip to the stage for the cast and crew of Breaking BadL’Oreal was online offering up mood boards based on the looks of the award show attendees and tutorials from YouTube video partners with the L’Oreal Paris Live Social Response Lab.

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Sufi Muslims Around the World Are Protesting Designer Roberto Cavalli’s Perfume Logo

just cavalliSo it’s not just companies that are tweeting the World Cup that are completely insensitive and out of touch. High-end designer Roberto Cavalli has kicked up some controversy with the new logo for his perfume, Just Cavalli, which closely resembles a symbol for “God” that’s used by Sufi Muslims. Oh goodness.

According to The Gloss, Cavalli’s logo is only slightly different and turned to the side.

“We have this sign that to us represents blessed peace. It’s a refuge. To see it disgraced like this for a company to make money is heartbreaking,” said Nasim Bahadorani, who has organized protests against the company over the ad.

According to The Independent, protests have taken place around the world — in Chicago, London, Texas and Germany — to have the symbol removed.

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It Might Be Spring, But Lorde Is Bringing Her Gothiness To MAC

lorde macMAC is giving us a sneak peek of the new lipstick they’ve created based on the dark, purple-y awesomeness that we’ve seen on Lorde.

Those who are following the latest in lipstick news already know that Lorde mixed two MAC shades — Heroine and Cyber — to create what we saw on the Grammys. (Also at the Grammys — finger dip dying, which is great.) Now there’s a full-on makeup line launch that’s starting with the lip shade at right that’s called Pure Heroine, which is also the name of the singer’s debut album. The collection, out June 5, also includes a liquid eyeliner pencil.

Lorde has clearly made her mark with an award-winning album, but it’s interesting that’s she’s also becoming a beauty icon. She’s made a point of actively rejecting the beauty rules that we’ve gotten accustomed to.

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The Multifaceted Asian Consumer Market

Uniqlo Store SoHo Mannequins1 Cropped“Overall Asia is a market in flux, with radical changes and an influx of tech and global brands. It creates a society where consumers are being pulled in different directions”, said Bernd Schmitt. Not only are there distinctions between developed and emerging Asian countries, but he noted it’s also important not to generalize or stereotype Asian consumer and cultural trends.

Schmitt’s perspective is based on extensive experience living, working and traveling throughout Asia. He’s a visiting professor at Singapore’s Institute on Asian Consumer Insight (ACI) and professor at New York’s Columbia Business School. He recently spoke at an event in New York about his latest book, The Changing Face of the Asian Consumer. Joining him were panelists Colin Mitchell, Ogilvy & Mather’s worldwide head of planning, and Brian Buchwald, CEO/co-founder of Bomoda, a marketplace for Chinese consumers to purchase premium global brands.

The main takeaways focus on the interplay of economic, cultural, brand and market factors.

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Creators of ‘SkinneePix’ App That Slims Your Selfies Seem Undeterred by Criticism

600Can incessant positivity and unwavering insistence save a company’s product from rampant, biting criticism? The creators of the new SkinneePix app — which lets you shave 5 to 15 pounds off that selfie you just took  — are doing their damnedest to prove that the answer is “yes.”

The app is the first one released by company Pretty Smart Women, comprised of Phoenix residents Susan Green and Robin J. Phillips. The couple got the idea for the app while on vacation with friends; everyone kept taking selfies, but no one liked how they looked in them.

“It’s not that they hated their body, they just didn’t like how they looked in the picture,” Green told the LA Times. “For as long as anybody can remember, there has always been that thing: the camera adds 10 or 15 pounds to you. That’s why we’re not going over 15 pounds.”

But not everyone is buying the claim that the app has nothing to do with self-hate or the controversial societal norm of digitally manipulating human beings to reach unattainable ideals. Read more

More Online Fashion Brands Eyeing Retail Stores as Core to their Business Models

Warby Parker Store UES Window Final“We’re trying to blend both worlds so they complement each other”, said Tim Riley, director of online experience at eyewear brand Warby Parker. He spoke on a panel recently about web-based fashion companies at FIAF (French Institute/Alliance Francaise). Warby Parker is one of a number of fashion brands in the post-startup phase that’s ventured into retail space. Another panelist, Mollie Chen, editorial director of Birchbox, said the beauty products packager is planning to open its first store in SoHo.

Digital-only brands have long been perceived as more cost-effective since they don’t need to pay steep expenses for designing and maintaining posh locales and sales staff. But internet-based companies have found that online-only doesn’t work for all categories. The in-person experience also adds a valuable dimension, forming a holistic customer relationship.

These two brands tested the waters first before investing in retail locations.

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Putting ‘Real Women’ In Marketing Campaigns Is Quickly Becoming A Gimmick

betabrandTrend alert! Lots of brands are using “real women” (and “real people” in general) to sell their product.

Recently, it was Betabrand, an online retailer of crowdsourced clothing based in San Francisco, that got a lot of buzz for the campaign it launched for its latest collection. Rather than using models, the company outfitted PhDs with the new clothes.

“Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?” founder Chris Lindland told AdWeek. Sigh… sure, why not.

This isn’t the first time the brand has done this sort of thing, so the company and its founder are committed to the idea. And we’re in favor of brands using images that reflect and celebrate all the wonderful and beautiful things that women are. But what started as a cool way to showcase a product and the women who would be using it has turned into the bland and somewhat offensive thing that Lindland describes in that quote.

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