Fashion/Beauty

Among yesterday’s tips for multitasking, we included a advice from a PR exec who was quoted in Marie Claire‘s recent @Work supplement. The supplement comes with your print subscription to the magazine (does anyone else still have one of these?), but here are some of the features available on the Web as well:

“The Formula for Success” – Professional profiles of three successful women — Lisa Randall, a theoretical physicist at Harvard; Meryl Poster, the president of TV production at The Weinstein Company; and Shawn Holley, a celebrity attorney who has repped O.J. Simpson and Lindsay Lohan, among others. Very cool.

“Baggage Check” – Four women who are frequent business travelers tell us about all the clothes, gadgets, and beauty products they pack. OK.

“Salma Inc” – A profile of actress, producer, Burger King spokesperson, and skincare line creator Salma Hayek. Kind of meh.

Much of the rest of the supplement is taken up with fashion and beauty spreads that may touch on working women issues but focus more on just straight fashion and beauty. There’s even a story about getting beauty treatments during your lunch break, which we find a little extra meh. A couple of our colleagues here quickly tossed the supplement aside, saying it’s not really about women @ work at all.

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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Gemesis has just launched its e-commerce site, which will make it easy for consumers to purchase one or more of its “lab-created” diamonds. Jewels that many people would label fakes.

However, the company is proudly touting the value of these unnatural gems. The company is quick to point out that the quality of its diamonds are “equal to the best quality mined diamonds.” Moreover, they say their diamonds are “all certified as Type IIa,” a rare marker for mined diamonds.

And perhaps, most importantly given a recent BBMG Conscious Consumer Report, these gems are sustainable and conflict-free.

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Pantene is reintroducing bygone products from its hair care line with the “Back by Popular Demand” campaign. And what better way to do that than to revisit that most iconic of hair eras, the 1980s.
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“Health and beauty represent the new digital battleground,” according to Marc Speichert, CMO at L’Oréal USA.  He noted that as beauty purchases are shifting from in-store to digital, this has prompted the company to follow a “new consumer decision journey.”

Speichert spoke in New York on Monday at the Brite ’12 conference hosted by Columbia Business School’s Center on Global Brand Leadership. The two-day event focused on innovation, brands, and technology.

L’Oréal, a global cosmetics company with a portfolio of twenty-three brands across professional, consumer, and luxury products, has seventy million U.S. customers. As Speichert noted, “business innovation is a key growth engine.” The topic of how digital has changed existing marcoms models, including the brand purchase funnel, has been widely covered. Now more companies have moved from theory to practice, and Speichert elaborated on each phase of L’Oréal USA’s process and gave examples.

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To commemorate Black History Month, Nike is releasing a BHM collection that will feature special edition Air Force Ones, jackets, and other items. The line will be available on Saturday, but you can get an advanced look here. Serena Williams was already seen in a couple of pieces at the Australian Open.

From the folks on the DrJays.comLive blog: “First things first: We’re fully aware that this is commercialism at its finest. Releasing some black sneakers and calling them a ‘Black History Month’ collection isn’t exactly the best way to celebrate black history. But, the sneakers that Nike is releasing in the collection are pretty dope, so we’re going to show them to you anyway.” True.

Mercedes has teamed up with fashion label Calvin Klein and supermodel Lara Stone for the video above — Stone gets out of a fancy car wearing a black designer outfit in a tornado and then gets swept up into the sky. The end.

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Yeah, really. StriVectin, the cream known for fighting wrinkles, stretch marks, age spots, and any other skin condition you might be whining to your dermatologist about, has partnered with HarperCollins Publishers, which publishes books that you read on the beach and elsewhere, to launch a book club.

The StriVectin Book Club (yeah, really) will give the beauty product’s Facebook fans a chance to read a book and discuss it virtually, which the folks over at StriVectin assure us their customers want to do.

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